Financial Statement Analysis : Google Inc.

In accounting there is much to be learned, about the financial aspects of a business. In the past five weeks I have learned the importance of financial reports and how they relate to the success of an establishment. These reports may include balance sheets and income statements, which help accountants and the public grasp the overall financial condition of a company. The information in these reports is really significant to, managers, owners, employees, and investors. Managers of a business can take and deduce financial

Abstract : Analysis of financial statement of a company is an important because it is useful to obtain Information

General Environment. Today, Google, Inc. (hereinafter "Google" or "the company") competes in the global technology industry where in holds a leading position. The company remains committed to "improving the ways people connect with information" (Form 10-K, 2012, p. 3). The general environment in which the company competes is characterized by rapid growth as well as industry convergence as existing technologies and platforms are stretched to their limits (Hitt, Ireland & Hokisson, 2011). In this environment, Google has emerged as the major actor that is modeling the way for others. For

Understanding the finances of a company is important but knowing the significance of the financial statements is crucial to the operations as well. Reviewing the statement of financial position, operating statement and statement of cash flows serve as a guidance to management and executives on the day-to-day activities of an organization (Finkler et al., 2013). For example, the statement of financial position (balance sheet) shows the assets and

Assignment #1 - Leon’s versus The Brick etc.) have a vested interest in understanding inherent risks of engaging in economic activities with such companies. In addition to periodic and timely filing requirements for publically traded companies, market based share price data is readily available through most online news networks or major stock exchange websites. Yet another touch point for the financial analyst to access relevant and valuable business intelligence on a timely basis.

In order to understand and conduct a complete financial analysis of either organization, or any company for that matter, that desires to increase aspects of business, an analysis becomes fundamental when defining the company’s current standings in the market. This can also be a great way in order to discover new ways for expansion of productivity and development within the organization. Throughout the execution of a financial analysis of any business, it is imperative to understand the background of the company and the products they produce and sell. By understanding these

The success of a business depends on its ability to remain profitable over the long term, while being able to pay all its financial obligations and earning above average returns for its shareholders. This is made possible if the business is able to maximize on available opportunities and very efficiently and effectively use the resources it has to create maximum value for all involved stakeholders. One way the performance of a company can be measured on critical areas such as profitability, its ability to stay solvent, the amount of debt exposure and the effectiveness in resource utilization, is performing financial analysis where a set of ratios provides a snapshot of company performance

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

Financial statements of the company are significant for the investors who would like to venture into the business operation. It gives them the insight whether the business is making profits or it is doomed to fail;

The “financial statements are formal reports providing information on a company's financial position, cash inflows and outflows, and the results of operations” (Hermanson, p.22). There are four main components that make up a financial statement. The four parts are, balance sheet, income statements, cash flow and, statement of owner’s equity. The balance sheets role is to define the company’s assets liabilities and revenue of the business. The income statement shows the income within the company. Cash flow reviews the position of the company by cash payments and receipts. Lastly, the statement of owner’s equity shows the amount of earnings, stock and other capitals of people in the company. (Hermanson, p.34-35).

Gap Inc. is a leading global apparel retail company offering apparel, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Having distinct brands across multiple channels and countries allows Gap Inc. a strong competitive advantage.

have explained that the Financial statements provide asummarized view of the financial position and operations of a firm. Therefore, much can belearnt about a firm from a careful examination of its financial statements as invaluabledocuments / performance reports. The analysis of financial statements is, thus, an important aidto financial analysis.

Balance sheets and income statements are a snapshot of a company’s stability and financial situation. Combined the statements show the income, expenses, and stockholder’s equity in the company. These statements are often analyzed by financial institutions when a company comes to them needing a loan. Stockholders and other investors also look at these statements to make sure their investment will return a profit for them. This paper will look at four different companies and their balance sheets and income statements. The companies are Eastman Chemical Company, Covenant Transportation

For this research paper, I would like to select Google Inc. as a public company. This research paper would be helpful to prepare horizontal analysis of income statement and balance sheet of Google Inc. and to perform ration analysis to know the financial performance of the company.

Furthermore, because Google’s employees d are also equity holders, morale is high and Google encourages its employees to feel a part of Google’s success.