Financial Statement Analysis Of, Inc.

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Financial Statement Analysis AMAZON.COM, INC. History Incorporated in 1994 and launched in 1995 as an online bookstore, was founded by Jeff Bezos with a vision of creating “the everything store” (Stone, 2013) and the largest of its kind; hence, it was named after the largest river in the world (D’Onfro, 2014). In 1997, Amazon announced IPO and trading began on NASDAQ under “AMZN”. That same year, Amazon sold to its one-millionth customer copies of a Windows NT manual and The Royals, Kitty Kelley’s biography of the British Royal family, hand-delivered to Japan by founder Jeff Bezos. Since 1998, Amazon has started expanding and opened its doors to international trading by launching its first international websites: (UK) and (Germany). In 2000, Amazon publicly showed its intention of selling all goods by adding a curved arrow from A to z on the company logo (Hayes, 2015). That same year, Amazon Marketplace allowed third party sellers (individuals and companies) to sell new and used products on the Amazon platform. By 2001, Amazon finally earned a quarterly profit of $5 million on revenues of over $1 billion. In 2005, Amazon launches Amazon Prime, a membership that gives faster deliveries and access to Amazon’s film and tv streaming service, of which Google chairman, Eric Schmidt, is a member (Stone, 2013). In 2007, Amazon Kindle e-book reader was launched and as of 2014, there are 2.5 million e-book titles available (Hayes, 2015).

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