IMPLEMENTATION LECTURE OUTLINE General Outline Opening Profile: From BP to Exxon: Beware the Alliance with the Bear! Strategic Alliances Joint Ventures Equity Strategic Alliances Global Strategic Alliances Global and Cross-Border Alliances: Motivations and Benefits Challenges in Implementing Global Alliances Implementing Alliances Between SMEs and MNCs Under the Lens: Dancing with Gorillas: How SMEs Can Internationalize Through Relationships with Foreign Multinationals Guidelines for Successful Alliances Comparative
Market Scenario ((Projected Pharmaceutical Market, 2004-2009)) 2.2.3 New Product Launches underlie market growth 2.2.5 Key Opportunities 2.2.6 FDI in Indian pharma 2.2.7 Strategy and Trends 2.2.8 Research and Development 2.2.9 SWOT Analysis 2.2.10 Mergers and Acquisitions in Pharma 2.2.11 Good Opportunities for ‘big pharma’ References Chapter Three-Merger between Glaxo Wellcome Smithkline Beecham 3.1 Introduction 3.2 Merger rationale 3.2.1 Rapid advances in
identity is assessed using the Balmer’s AC3ID Test of Corporate Brand Management. The test is a diagnostic tool for examining the relationships (and possible misalignments) between the six identities that are found within many organizations. Our analysis confirms the efficacy of Balmer’s AC3ID test for its diagnostic ability in detecting key identity issues, given that the test encapsulates multiple disciplinary roots and time frames. As we will show in the article, the early changes to the BA identity
Strategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University
and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of specific organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difficulties identified in the case. There are also over 33 classic