Find an Example of Product Contamination That Occurred and Discuss the Way in Which the Organization Reacted. What Should an Organization Do to Prepare for Such a Risk?

682 WordsFeb 10, 20133 Pages
Write up a review of a famous (or not so famous) corporate blunder, which either ruined a company, or dealt it a significant setback. How did the actions of the various stakeholders affect the incident? A famous corporate blunder that came to mind was the joint venture between Anheuser-Busch a multinational organization formerly a U.S. own brewery that held 45 percent of the US beer market and Grupo Modelo a Mexican company that brews the popular beer Corona that held 50 percent of its home beer market and exported to 124 countries in the globe. Anheuser originally entered into the venture with Modelo with the thought that the partnership would yield them profit and the access to the distribution of a major imported beer the Corona…show more content…
Modelo’s action was unethical they already had a US distributor that had a shared stake in its venture but in my opinion understandable it was about to face a more competitive global market without the protection of tariffs which were to be phased out under NAFTA. Anheuser premature announcement to US distributors about controlling the Corona brand resulted in a setback that affected its own distribution system and subsequent stakeholders. Write up a review of a famous (or not so famous) corporate blunder, which either ruined a company, or dealt it a significant setback. How did the actions of the various stakeholders affect the incident? The disastrous joint venture was an unfortunate event but could have been reasonable foreseen with the contract having significant redundancies. Anheuser recovered and equally survived via acquisition by the Belgium based company InBev SA becoming a wholly own subsidiary that operates 12 breweries in the United States and has a close working relationship with 500 independent wholesalers that provides extraordinary service to retailers. A joint venture is a major risk especially ventures between a local and foreign partner which in some cases forces them to rescind a business venture. However, there are methods that can be implemented to reduce damages or in Anheuser-Busch case the potential of a repeat incident. There should be

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