Finding A Drive Down The Road

Around 90% of participants in a study on reception of PSAs understood the PSA "eyes on the road hands on the wheel" to mean either "stay alert" or "don't drive distracted" (US Department of Transportation, 2017). This implies that PSAs certainly get their message across when they are viewed. On average, at least 70% of participants recognized a seat belt PSA, so PSAs stick in the memory of those who view them (US Department of Transportation, 2017). According to the US Department of Transportation (2017), around 60% participants agreed that it was often or always necessary for dynamic PSA signs on roads. In addition, the majority of participants strongly agreed that it was very important to provide information on putting away mobile phones while driving. This shows that people are aware of the problem of distracted driving, and agree that awareness of this problem in others is extremely important. Finally, the participants were asked if would change their behavior if they saw a PSA that said "eyes on the road, hands on the wheel", "don't be a distracted driver", or "drive safely, text later it can wait". The overwhelming majority answered maybe, probably yes, or definitely yes (US Department of Transportation, 2017). PSAs do make a huge difference in driving behavior and give people a reminder of the consequences of distracted driving. The more immediate a reminder, the more it will affect your behavior, so PSAs on signs are even more effective than those viewed on television or in other advertising. PSAs are important parts of preventing dangerous behavior like distracted

The ad is not only targeting drivers, but anyone who is in a vehicle. Passengers can be hurt in a car accident, so this ad helps them see the danger of breaking the law. They can urge the driver of the vehicle to drive according to the road signs, and to always do so. However, the main target is still the drivers. They are the ones responsible for obeying road signs, and they are the ones responsible for accidents. Buick chooses a real life victim, and not an actress to hold the sign because they know that drivers will connect more to a real life situation than an inorganic one.

A Public Service Announcement (PSA) can help reduce the number of distracted driving accidents by explaining the horrible effects of distracted driving and the best ways to prevent distracted driving. Currently, the main source of distracted driving is cell phones. Cell phones cause a person to text, call, and use social media while driving; all factors that can be a deadly distraction while driving. A cell phone causes much distraction for the driver and may cause the driver to have a car crash that not only affects themselves, but also the surrounding people. As a community, we should be educating people about distracted driving in order to prevent the problem and decrease the number of accidents. Public Service Announcements are important as they provide people with evidence, resources to limit distraction while driving, and helpful/important information. Teenagers, children, and even adults will be able to be informed. Even though educating people through a Public Service Announcement is important, it might not be viewed by most people and will not be effective towards the younger viewers. Teenagers and even adults might dismiss a Public Service Announcement because the announcement does not grab their attention or because the person might not care.

The ad uses logos to give viewers an image or an idea of the consequences of distracted driving in a creative

Good morning everyone, today we call our world as busy world or multitasks world and with the rush-rush-rush mentality most people have these days; it's no surprise that more and more people are driving while distracted. Eating, talking or texting on a mobile phone, making adjustments to the radio, talking with passengers -- all take a driver's focus off of the road.

In this article “Distracted Driving”, many distractions are mentioned other than just cell phone usage, such as changing the radio station or driving with kids in the back seat. It is stated that the dangers from distracted driving are because of the decrease in brain function and inability to pay full attention to the road. These practices lead to wrecks and in many cases death.

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

A distracted driver is anyone who diverts their attention from driving by either talking or texting, talking or performing any other multitasking activity on a mobile device while driving. on a mobile device eitherRegardless if the device is a hand-held hands on or hand-freeoff or multitasking while driving. All distractions are dangerous, but text messaging is the most hazardous because it requires visual, manual, and cognitive attention from the driver (Distraction.govDistracted Driving, 2013). Regardless of the ageage, sex, or expertise of a driver; a distracted driver is a danger to society. When we drive distractedFor the distracted driver, the result is the same, and it is just an accident waiting to happen. The fact is that, and the growing number of life changing accidents is inis on the rise. This practice does not only affect the driver but “all distractions endanger driver, passenger, and bystander safety” (Distracted Driving, 2013).

The advertisement utilizes pathos to demonstrate the consequences we go through when having distractions while driving. The image shows how another person is yet again the victim of a cellular device. The ad tries to convince us that it’s not too late to take action in hope that a tragedy like this doesn’t occur. In conclusion, a habit like this is hard to overcome but with time we will make better choices, choices that are capable of saving our

In an attempt to bring awareness about distracted driving to viewers, AT&T has decided to show a different perspective about the issue. Drivers who chose to display reckless behavior while driving are often viewed as careless, and irresponsible. However, many times even a responsible, caring person can make a bad decision and become distracted. This moment of bad judgment can lead to a tragic accident that will affect all those involved. The commercial The Unseen by AT&T used in their It Can Wait campaign is effective in getting their message across. Through the use of scare tactics and people’s emotions AT&T’s commercial; The Unseen is effective because it gets drivers to think twice before becoming distracted behind the wheel.

Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and driving PSA’s bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens when you take your eyes off of the wheel. A distracted driving PSA ad is not only one of the best ways to alert people of the consequences of unfocused driving, but it can also reduce the number of distracted driving incidents, thus keeping families not only careful and alert, but alive and safe.

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

At&ts distraction from driving commercial has a purpose of showing teen drivers that one second with your eyes off the road can cost your life, as well as the passengers in your vehicle. The commercial shows teen girls packed in to a car, while blaring music. The teen driver takes a second from dancing and singing, to look at her phone. The moment instantly changes from having fun, to ending in a horrific crash. The ad complies that no life should be taken from the distraction of a cell phone, and targets teen towards drivers.

When it comes to someone getting behind a wheel it’s a big responsibility, you are not a passenger that could be doing different stuff you are now carrying with several lives and people are waiting for you at home. Many things cross our minds exactly when we are about to drive, but we need to learn how to ignore them and worry about getting where we supposed to be. Nowadays many accidents that occur on roads are caused by distracting driving and it seems easy to choose to do something such as: texting, eating or drinking, talking to passenger’s etcetera. “The best way to end distracted driving is to educate all Americans about the danger it poses” Not everyone realizes the danger it is being distracted while driving, but every distraction cause at least once to take our eyes off the road.

This ad was posted in November of 2014 by a news page called Sun Motors that is based in the United Kingdom. It is targeting mostly couples who have children in the backseat as the ad features two young parents with a child strapped in a car seat in the back of the car. The couple appears to be taking a road trip. The Mother, on the passenger side, is holding up a map and facing her husband who is driving. The Father is clearly on a phone call possibly getting directions, while his eyes, too, are not on the road and focused on the map. The focus of the as however, is as the two are obviously distracted, there is a child in front of the car who is about to be struck. The couple is so preoccupied by where the next turn is that as they cruise through a school