Finding Natural Color For A Synthetic World

726 Words Oct 14th, 2015 3 Pages
Cameron Wicks
Ms. Suzanne Nielsen
Introduction to Food Science
13 October 2015
Finding Natural Color in a Synthetic World
When it comes to food, they say presentation I everything. “The food additives market is projected to hit $5.8 billion by 2018, as a result of more rapid growth in upcoming years led by natural color additives innovation, according to a new report from Packaged Facts” (“Natural Colors Leading Growth In Additives Market”, 1) To meet customer demand, many companies are trying to find adequate natural coloring alternatives for many synthetic color additives. While synthetic colors are more versatile and are easier to synthesize, switching to natural colors give companies that opportunity to capture the emerging market that wants a “clean label”. The journey to natural colorings is paved with controversies and new innovative techniques.
Synthetic colors are the main source of the vibrant colors that are seen in today’s market. The biggest stigma surrounding synthetic colors is that they cause hyperactivity leading to disorders. Using a study conducted by the UK Food Safety Authority in 2007 “both the FDA and the European Food Safety Authority independently reviewed results…[and] concluded [that] the study does not confirm a correlation between the color additives used in the study and behavioral outcomes”(Mannie 81). Synthetic colors are also appealing to the food industry because they are more easily accessible. Many natural colors come from imported…
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