Finding New International Customers By Targeting International Wholesale Importers

footwear products through Europe, United States of America and Asia Pacific. With 700 employees at its three sites in

Just For Feet, Inc. (JFF) was started in 1977 by Harold Ruttenberg (Ruttenberg) in Birmingham, Alabama as a small mall-based store. In 1988, Harold opened his first “superstore” focusing on name-brand athletic and outdoor footwear and clothing. (Just For Feet, Inc.) JFF had its initial public offering in 1994 (U.S. Securities and Exchange Commission) and by 1999, JFF had grown to be the second largest athletic shoe retailer in the United States, with locations in 30 states and annual sales of approximately $775 million. (U.S. Department of Justice) Also, in 1997 and 1998, JFF acquired three smaller athletic footwear and apparel retail companies in increase its expansion strategy. (Just For Feet, Inc.) According to JFF’s 10-K filed with the SEC for the year ended January 30, 1999, these individuals held the following positions at JFF:

Footwear International is a multinational manufacturer and marketer of footwear that has 83 companies in 70 different countries. One of these locations is

The purpose of this document is to present a study of the opportunities for Sweet Feet to expand its business globally and to make an initial proposal that Sweet Feet pursue opportunities in Brazil. Sweet Feet has focused on its United States market, but opportunities exist to penetrate global markets.

* For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.

The company’s website could be set up to gather performance data. Trade shows and trade incentives will be engaged to reach these potential customers.

When you couple these advantages with the following suggestions, the result is a greatly expanded source of leads for your web development agency:

Large footwear retail chains and their buyer power is high as they have the ability to buy in large quantities for all retail outlets and control many access points to the final customers. As the investment in sophisticated foot measurement tool is not viable for small retailers, only major footwear retail chain exists. Also,

Our project report is based upon the Japanese Company Taka that has been making top-of-the-line heavy duty work boots. The vice president of the Strategic Planning has asked me to come up with a strategy that will help the company enter into the US foreign market.

The athletic footwear industry includes all producers of shoes designed in an athletic style or for an athletic use. We define the active footwear industry as an industry that manufactures shoes for active lifestyles. The primary focus of this analysis is on the United States market as it represents roughly 32% of the overall footwear market (PRWeb,

Market analysis C & J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY HISTORY AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. MACRO ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF STRATEGIC ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark Limited (Clarks) to prepare a report which would include a market analysis of the UK footwear industry and to propose a number of strategic recommendations which would ensure that Clarks secures its short, medium and long term future as the market leader in the shoe

My operations management coursework was based on the ECCO A/S – Global Value Chain Management case study which is an interesting paper on ECCO A/S (ECCO) who have been very successful in the footwear industry by focusing on production technology and assuring quality by maintaining full control of the entire value chain from “cow to shoe.”.

New Balance International was founded during the early 1990s specializing in orthopedic footware to improve the fit of their shoes. Today the company continues its founding values in a highly specialized niche business of providing athletic footware in a wide range of widths and sizes which distinguishes the product from its competitors. With the philosophy of “one size did not fit all,” New Balance expanded operation from the US and currently markets its product in 160 countries in six continents. New Balance Inc. first appeared in South Africa In 1976 when a Durban based company obtained a license to distribute the brand. Under this distribution plan the company held a very small percentage of

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

After sifting through the leads and finding the right ones to investigate management must formulate an international marketing plan. This further helps management in locating potential markets for their products. The first step is to use secondary research to find out what the sales potential is in a given market. Asking the questions of need, demand, and support gives one a starting point for research. If we were a company that sold pants we might want to ask the following questions. Is there a need for pants? Is it cold enough there to wear pants? Do people that demand the pants have money? These are the questions that one should ask of potential markets. Table 1-located at the end of the paper-shows the statistics that are needed for a general market picture. After gathering the information from the secondary research, the picture of a potential market becomes more evident. However, to make the picture clearer, one must conduct primary research. This research outlines the specifics of the potential market that directly pertain to the product. Robert Douglas' book, Penetrating the International Market, addresses the issue of locating potential markets in greater detail.2