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Apple Inc had sales amounting to $ 65,225 in 2010 compared to $ 108,249 in 2011 which is a 66% increase (U.S Securities and Exchange Commission, 2011). This indicates the company performed exceedingly well in terms of revenue generation. MSN (2011) provides that Apple has a five year annual growth rate of 41.16% compared to industry's growth rate of 38.38%. This indicates that the company has high performance compared to other players in the industry and that the company is achieving its strategic goal of increasing organizational revenue. The results indicate that strategies employed are effective in generating revenue and in improving performance.

Apple- Not the Fruit Imagine a world without Apple, without iPods, without Macs; in the world we live in today that seems almost impossible, but Apple did not get to where it stands today overnight, the company has had its share of troubles. Apple Computers was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne; together they donned the generation of affordable personal computers and was the first step in the advancement of the major corporation known today as Apple Inc. Apple Inc. has become a major competitor in sales despite being close to bankrupt many times because of their technological advancement, knowledge of the consumer, and the development of a strong user interface. Throughout the course of Apple’s struggle the corporation has remained persistent in the advancement of technology as we know it today.

A competitive strength assessment reveals that Apple’s success is unmatched. They have been able to maintain the leading industry position while developing and introducing new products. Stock price is continuously rising and products are always improving. The current products are improved with software updates and new products are improved by

The vast sum has put resources into innovative work field by Apple, that is the reason Apple comes in top of the new innovative products. Talking about the Cloud computing is becoming very popular now a days among individuals and organisations.Apple is also taking advantage of technological integration of devices which is quiet a popular trend now a days and apple can take the advantage of this opportunity by providing products that can be connected to each other. On the other hand Apple also has the opportunity to grow its App market.

Apple Inc. SWOT SWOT Analysis Strengths Powerful Brand Name Innovation Efficient Supply Chain Customer Loyalty Weaknesses Supply Chain Environmental Problems Supply Chain Human Rights Issues Loss of Steve Jobs Opportunities New Revolutionary Product Increase market share Maintain Customer Loyalty Threats Intense Competition Negative Publicity Economic Downturn Discussion Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.

Apple Case Study [pic] Table of contents Introduction I – MARKET ANALYSIS A – Personal Computer industry evolution B – Porter five forces C – Apple positioning II – APPLE COMPANY A – History and key advantages B – Four P analysis C – Apple strategy since 1990 D – Apple key success factors and competitive advantage SWOT analysis Conclusion Introduction Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage.

Individual Assignment On Marketing Mix Analysis of Apple’s MacBook Pro Submitted By Mohammad Imran Hossain 30082710 Submitted To Terry Xue Lecturer of Marketing 1. INTRODUCTION MacBook Pro (Early 2011) The MacBook Pro is a line of Macintosh portable computers launched for the first time in January 2006 by Apple Inc. It swapped the PowerBook G4 and after the iMac it was

Overall in the past few years Apple has become more and more successful through preparing for the growth of E-Business for today’s society. The company has taken in and analysed competitors behaviour in order to remain market leaders and stay at the forefront of high end products such as IPhone and there IMacs range. Apple have tried to create a unique feel for their products when compared with Microsoft they have been trying to play catch up with Apple in all the same categories they both operate in. Apple use very different marketing techniques compared to Microsoft which has made Apple the number one brand in the world.

Personal Case Analysis I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

Current Market Conditions Competitive Analysis ECO/365 Apple Inc. The Apple Company is one of the most successful firms in the cellular phone market. Although the company has not always been on the top, they found a way to surpass other competitors through the quality and pricing of their products. Today, we

The company not only designs but they manufacture, market mobile communication and media devices, personal computers, portable digital music players. Apple technology has impacted so many businesses and individuals as a whole. Apple’s technology has always been a step ahead of their competitors. I have an iPhone and it seems like every year a new iPhone is produced with more features and capabilities.

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

The Nature, Structure, and Types of Products or Services of Apple Apple, Inc. offers a wide variety of technological products and services. The Apple products and services are considered to be high quality and very unique. Two of Apple’s top products and services are the iPhone and the iTunes. These top products have helped Apple reach its peak in performance and sales (Halliday, 2011).

Assignment 2: Challenges in the Global Business Environment Nitha Calixte Business and Society Professor Said June 1, 2016 Assignment 2: Challenges in the Global Business Environment Apple Inc. was founded in 1977. To date, this company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple, and Apple continues to do so with their popularity around the world with about 301 store locations in 10 different countries. Aside from all of

Apple Computer, Inc case study 14 Apple has created a unique and powerful reputation and product line that continues to be innovative and fresh to the consumer for the last 30 plus years. Apple has continued to be an industry leader for hardware and in the recent years faces the extremely