Finding 's From The Most 10 K ' S

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9. Finding’s from the most 10 K’s
Apple Company keeps increasing with its sales, this is primarily due to apples competitive edge over other companies with its products and the services it provides. Apple Inc. is very competitive and like to have the upper hand in all products their competitors sell. Apple paid a total of $6 billion for this year’s research and development to have the upper hand on new technology’s and better products. Just last quarter in 2014, the Company introduced many new products like the, iPad Air, its fifth generation iPad and iPad mini with Retina display. Apple also announced there release of the iOS 8 and OS X Yosemite at the Worldwide Developer Conference in June 2014. In September 2014, the iPhone 6, iPhone 6 Plus, and Apple pay were introduced. Then in October 2014, Apple introduces iPad Air 2, iPad mini 3, I Mac with Retina 5k Display, updated its Mac mini, and previews the Apple Watch for all to see. There content developing and innovative technology is always what keeps them ahead of their competitors. Not only does Apple sell quality products but they always provides quality support. Apple provides warranty and product support with it AppleCare which offers a range of support options for the Apple customers. Which is helpful when issue occur in the Company’s products. This makes it easy for customers to get the help they want and keeps the customers satisfied.

Apple is in a very competitive industry and to remain competitive and increase
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