FindMeNow! has a variety of uses that can appeal to large group of consumers. However, after careful analysis, we’ve determined that the primary segment we have chosen who will receive the most value from our product: time-constrained students who want to streamline their shopping process. While urban families are a relatively large segment of the population, its growth rate is actually decreasing while the number of students continues to increase year over year (statscan.gc.ca). Another factor that should be taken into account is that not all families necessarily utilize smartphones. In contrast, the usage rate of smartphones among students is close to 98% (emarketer.com) which allows a product like ours to be made widely accessible to our …show more content…
Our app’s competitive advantage is that we offer an efficient and time-saving way to shop. Instead of having to research products through various websites, flyers or magazines, users will be able to quickly type in the product they are looking for, compare information and reviews, then quickly navigate to their chosen product using our locator. We have designated this set of benefits as our competitive advantage based on several factors. Time is a valued commodity for many individuals and as such it is an important variable which is not currently offered by competitors. It is also superior; while individuals can find the same information through a variety of means, they cannot presently get it all through one application. Our benefits are also communicable. More than just hearing our claims, our users will notice the difference as soon as they begin using our application for shopping. In addition, our competitors will not easily be able to duplicate our application. We have carefully cultivated many relationships with retail companies to supply the data available to our consumers in order to provide them with the best service
Q1. What is the value proposition to the customer of Web-based shopping? How does it compare to the other innovations in customer service that Ives mentions at the end of the case?
- Internet and catalog shopping offers services for consumers out of the comfort of their own homes
Another target for this project is the Lowe’s For Pros website. This website is much like the regular website, but is focused on supplying companies or organizations with products. Our web feature is very applicable here as well and will be identical in nature. With this new feature, companies will easily be able to purchase the same items that they’ve looked at before. Much like the regular website, we expect increased revenues, customer satisfaction, and improved access to
Many of Macy’s competitors has turned to the internet to generate sales and to increase their customer base. Today, the retail sector is transferring their IT capabilities in order to increase the ability to enhance speed and flexibility, collect customer data efficiently and to improve business processes. Macy’s competitor, Target are now using IPads to enhance their customer experience and they also created an app called Cartwheel, where customers receive discounts. Technology is placing a lot of pressures on every organization.
One big change in today's consumer shopping is the use of smartphones. People are now browsing online for many of the things they want, and they are doing so when they are away from home. You are most likely one of these people as well. Using your smartphone, you do a quick search for a nearby restaurant to eat lunch or dinner, or perhaps a retail store and find a coupon for an item that is on sale or a store promotions Often the code can be read by the store clerk
Technology Home Depot is operating in an era where billions of people surf the Internet causing the spread of globalization. Through this, Home Depot has access to different manufacturers to support it in locating suppliers. The Internet also allows customers the ability to look up their products online and compare competing products from other producers. In addition, Home Depot can enhance their mobile app to reach more customers (Ferguson,
There are a lot of benefits the customers enjoy when they do their shopping online, such as:
Lady Macbeth is a captivating character who allows us to explore a strong sense of character development from the beginning where she appears to be an equal to Macbeth to the middle where she gains control and influences her husband with her consuming ambition. However, this yearning for power only leads to her tragic downfall as we witness how this urge to be the best and most powerful only leads her and her husband to their graves. This could have been prevented if only the two daring protagonists had listened to their fate and not let their 'vaulting ambition' stir chaos. At the beginning of the play, in Act 1 Scene 5, Lady Macbeth is seen even and potentially superior to her husband. Macbeth writes a letter to Lady Macbeth in which he
In today's businesses e-commerce is becomingly more effective in the modern world. Two major companies stand out, one solely relying on online business and the other both store and online services. Most individuals are familiar with these companies, Amazon and Nike. Both of these companies carry strong points in their own right, and as demand for their products grows, so does opportunity. Amazon was once very plain and unattractive but was still the primary bookseller for consumers on the Web, and
All the data is collected from census tract 2011 and 2016 of Stats Canada and National Household Survey (NHS) 2011. According to the map of Stats Canada, my neighbourhood of postal code M2N 6H8 boundary is in between the Finch Avenue East to Sheppard Avenue East along the Willowdale Avenue. My neighborhood has total population of 6,321 people in 2016, which is 12.1 percent growth from 5,637 people in 2011. As shown on the figure 1.1, this vast growth is close to twice as larger than the population growth percentage of the Toronto CMA, which is only 6.2 percent. Surprisingly, unlike my neighbourhood and rest of Toronto CMA, Ryerson’s neighbourhood has shown a decrease in the population of 1.2 percent. Moreover, as presented on figure 1.2 on
In today’s environment, it is extremely essential for retailers to embrace technology in the course of their businesses. This is mainly because a significant number of consumers can be attracted and accessed through technological measures. It is essential to appreciate the fact that data, infrastructure and e-commerce software form the basis of United Parcel Service’s technological superiority. All these tools play a pivotal role in supporting the company’s e-commerce strategy and the company’s business strategy as a whole. One of the key attributes of United Parcel Service is its commitment to investing in researching emerging technologies. This gives it an exceptionally competitive advantage. United Parcel Service (UPS) consistently seeks to embrace technologies that that enhance the company’s efficiency (Russell Baker, 2008). The company’s commitment to technological advancement made the company appear in InternetWeek’s top 100 companies in 2004 (Russell Baker, 2008). On the other hand, InfoWorld ranked the company as the seventh company with the most significant contribution to technological infrastructure.
The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and
Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.
Furthermore, they offer to the customer the experience to buy in a physical store, compared with Amazon that is one of the strongest competitor, there’s no doubt that the internet, and the mobile web in particular, have changed the way people shop, but there is strong evidence that consumers continue to value the experience of
Also, Amazon has emphasized on building “several distribution centers around the world to hasten deliveries”(Hof and Himelstein, 1999). Coupled with its software it provides a “laser-like focus on the buying experience”(IT Business Edge, 2012). Such a system and service is what draws customers towards Amazon and subsequently retains them.