Findmenow !: Case Study

I. Background Blake Ives is the CEO of a seven-store grocery chain in Dallas, Texas. Ives had been inspired by Korean subsidiary of UK grocery giant Tesco, called Home Plus in Korea who has become the dominant local player. Home Plus uses QR code technology at subways stations, in order

Prior to digital media, purchasing items came down to going to a store and purchasing what they had in inventory. At times, one could get something that was not in the store by having it ordered but this took a lot of time and often came with an extra cost. The shopping experience took more time and a customer could leave feeling that they may not have made the most informed decision. This is quite different from what the shopper experiences now with digital media. Merely typing in a description of what you are looking for produces thousands, if not millions of results. These results show variations of the items that you have searched for at different price points and options for receiving the item. One can truly research an item and its choices and feel informed about the price and the product itself before making a decision.

Environmental Scan Paper � PAGE * Arabic �2� Running Head-ENVIRONMENTAL SCAN OF AMAZON AND NIKE The Internal and External look of Amazon and Nike Jaime Enriquez MGT 498 January 31, 2011 Eligah King ENVIRONMENTAL SCAN - AMAZON AND NIKE In today's businesses e-commerce is becomingly more effective in the modern world. Two major companies stand out, one solely relying on online business and the other both store and online services. Most individuals are familiar with these companies, Amazon and Nike. Both of these companies carry strong points in their own right, and as demand for their products grows, so does opportunity. Amazon was once very plain and unattractive but was still the primary bookseller for consumers on the Web, and

Some key metrics might be: * Best-selling product * Worst selling product * Date of highest sales per month * Date of worst sales per month * Correlation between product sales * Distance to nearest grocery outlet * Sales by region * Sales by season * Time to delivery of goods 5. What does Grocery Gateway’s customer order process look like? 6. Describe how Grocery Gateway’s customer Web site supports Grocery Gateway’s business processes. The web site allows customer to access its products 24 hours a day, 7 days a week in a simple way. Besides supporting online merchandising, single item picking, home delivery operations, and customer service it also allows them to use the web site to retain customers.

the product and allows for easy navigation. It not only lets you shop for the product but also has

Technological Pressures Many of Macy’s competitors has turned to the internet to generate sales and to increase their customer base. Today, the retail sector is transferring their IT capabilities in order to increase the ability to enhance speed and flexibility, collect customer data efficiently and to improve business processes. Macy’s competitor, Target are now using IPads to enhance their customer experience and they also created an app called Cartwheel, where customers receive discounts. Technology is placing a lot of pressures on every organization.

All the data is collected from census tract 2011 and 2016 of Stats Canada and National Household Survey (NHS) 2011. According to the map of Stats Canada, my neighbourhood of postal code M2N 6H8 boundary is in between the Finch Avenue East to Sheppard Avenue East along the Willowdale Avenue. My neighborhood has total population of 6,321 people in 2016, which is 12.1 percent growth from 5,637 people in 2011. As shown on the figure 1.1, this vast growth is close to twice as larger than the population growth percentage of the Toronto CMA, which is only 6.2 percent. Surprisingly, unlike my neighbourhood and rest of Toronto CMA, Ryerson’s neighbourhood has shown a decrease in the population of 1.2 percent. Moreover, as presented on figure 1.2 on

• Interactive digital catalog o Allows customers to browse items; as well as, match product description for easy retrieval by in store staff.

Customers can search for what they are looking for specifically or browse through categories. All the items have images and detailed descriptions. Some items have reviews posted by customers who have purchased the item. They offer ship-to-store purchasing on the website where customers can shop and pay on the website then pick it up in-store within the next few days. Customers can check store availability for products. The Walmart website also offers products from other markets similarly to the way amazon offers products from different markets. Walmart also has an app that is free for both iPhones and Androids. The app is very much like the website and is also easy to use. You can make purchases and shop on the app. You can find a store near you. With the app you can even get notifications for new sales and promotions directly to your phone. Something interesting that the app has is the option to create shopping lists for all your needs. The app also has a connection to the Walmart pharmacy in which you can get refills or send in prescriptions. The app and website make it very easy to find what you need and shop. As a shopper, you can possibly have a better shopping experience online from the comfort of your own home. The website makes shopping easy with the customer reviews and fast ways of browsing and searching. To avoid driving, parking, walking mindlessly through isles, waiting patiently or impatiently on

Analyse the benefits of internet marketing to customers M1 There are a lot of benefits the customers enjoy when they do their shopping online, such as:

NET-A-PORTER AND MACY’S CYBERMEDIARIES IN THE CLOTHING INDUSTRY The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

Online vs. Brick-and-Mortar Shopping The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

Also, Amazon has emphasized on building “several distribution centers around the world to hasten deliveries”(Hof and Himelstein, 1999). Coupled with its software it provides a “laser-like focus on the buying experience”(IT Business Edge, 2012). Such a system and service is what draws customers towards Amazon and subsequently retains them.

In today’s environment, it is extremely essential for retailers to embrace technology in the course of their businesses. This is mainly because a significant number of consumers can be attracted and accessed through technological measures. It is essential to appreciate the fact that data, infrastructure and e-commerce software form the basis of United Parcel Service’s technological superiority. All these tools play a pivotal role in supporting the company’s e-commerce strategy and the company’s business strategy as a whole. One of the key attributes of United Parcel Service is its commitment to investing in researching emerging technologies. This gives it an exceptionally competitive advantage. United Parcel Service (UPS) consistently seeks to embrace technologies that that enhance the company’s efficiency (Russell Baker, 2008). The company’s commitment to technological advancement made the company appear in InternetWeek’s top 100 companies in 2004 (Russell Baker, 2008). On the other hand, InfoWorld ranked the company as the seventh company with the most significant contribution to technological infrastructure.

As online retailing becomes increasingly popular so does the demand for an effective website that directly relates to real life situations and environments. Today, internet and technology allows retailers not only to sell their products online but