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Firehouse Subs expansion Essay

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Firehouse Subs in Australia Research Project – Final Plan Global Management TABLE OF CONTENTS Cover Page 1 Table of contents 2 I. I. Executive Summary 1.1 Introduction Firehouse Subs is a fast casual sandwich restaurant chain established in 1994 that focuses on hot subs served with meats and cheeses. The headquarters are located in Jacksonville, FL. Firehouse Subs now wants to expand internationally to Australia a region we feel has the right target market, cultural tastes and low barriers to entry for our company. I.2 Products Our products are fresh, made-to-order hot and cold sandwiches that appeal to a wide variety of consumers. I.3 The Market The fast casual …show more content…

2.5 Project Budget The budget for the initial corporate franchise location is approximately $500,000. This includes securing a lease, conducting lease improvements, business licenses, signs, equipment and fixtures, costs of advertising, opening inventory and to cover miscellaneous expenses. There will also be funds available for working capital in the initial 3 months or until profitability. Eventually any corporately owned restaurants established will be sold to a franchisee so that Firehouse Subs can be 100% franchise owned in the foreign region. III. The Company 3.1 Company History Firehouse Subs was first founded in 1994 by two former firefighter brothers Chris and Robin Sorensen (FirehouseSubs.com). The company headquarters is in Jacksonville, FL. III.2 Mission Statement Firehouse Subs’ mission statement is “Carry on our commitment and passion for hearty and flavorful food, heartfelt service and public safety” (Mathis, 2011) III.3 Products Firehouse Subs products include hot and cold sandwiches, drinks, salads, chips, brownies and cookies. Combination meals are also available which include a choice of sandwich, side item, and drink. Sandwiches are made-to-order fresh and customers can dine-in or carry out. III.4 Leadership The executive leadership of Firehouse Subs consist of five members of the organization (FirehouseSubs.com): Chris Sorensen – Co-founder Robin Sorensen – Co-Founder Stephen Joost-Vice

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