Firestone and Ford Case Analysis Essay

1458 Words Nov 15th, 2008 6 Pages
I. Introduction: Tire Tread Separation Issue
II. Questions for Case analysis
a. What are the ethical and social issues in this case?
b. Who are the stakeholders and what are their stakes? How do legitimacy, power, and urgency factor in? Do these companies care about consumers? Discuss.
c. Conduct a CSR analysis of both Firestone and Ford. How do they measure up in fulfilling their various social responsibilities?
d. Who is at fault in the tire separation controversy? Bridgestone / Firestone? Ford Motor Company? The NHTSA?
III. Conclusion: Final thoughts

In early 2000, trends of accidents started to occur on Ford Explorers equipped with Firestone Tires. The tire treads on these SUV’s separated while
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Do these companies care about consumers? Discuss.

The stakeholders involved are Bridgestone / Firestone, Ford Motor Company, the National Highway Traffic Safety Administration, and the consumers. Bridgestone / Firestone own the produced tires involved in this case. It depends on the automobile company to make its sale. Ford Motor Company owns the Ford Explorer that requires tires to properly function. The National Highway Traffic Safety Administration involves the safety of the consumers who purchase these vehicles. They allow these vehicles to be used if they meet certain criteria’s and standards. Finally the consumer closes the transaction by their purchase of these vehicles. They are affected by the decisions that these different companies make. In other words they become the victims if these companies make the wrong decisions about the product that was sold. Legitimacy, power, and urgency play an important role in this case. Someone needs to be responsible for these accidents that occurred because of manufacturing defects involved in these vehicles. The decisions made by these companies affected the lives of their consumers and their company.
Lawful acts and righteous acts are two separate things. The companies did not break the law when they exercised their right to withhold information. But they failed to do what is right when they knew something was wrong with their product. Sometimes there are loop holes in the law that

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