Firms Faced with Rivals and Advantage of Location Essay

Behavioral attributes range from the customers’ needs (who needs what), product usage and purchase influence (what types of products they purchase and who buys for homes), Lifestyle (what people purchase based on the life they are living) to organizational behavioral attributes which deals with purchasing structure and the situation under which organizations buy things. Their behavioral attributes may determine if the location is something they feel comfortable with. Finally there are the geographical segments of marketing, it looks at location. According to Mullins & Walker (2010), “Different locations or regions vary in their sales potential, growth rates, customer needs, cultures, climates, service needs and competitive structures as well as purchase rates for a variety of goods.” (p. 184). Based on the location, they know where to market and where not to market as to not waste their money by going against big competitors. This segmentation focuses on both customer and organization and tries to be wise in marketing in locations where customers and clients will likely be than unlikely be because of distance. (Mullins & Walker 2010 p. 184). This can be very crucial when dealing with physical place because location as this point can make or break the business and product or service that is being marketed.

The Apple Company is one of the most successful firms in the cellular phone market. Although the company has not always been on the top, they found a way to surpass other competitors through the quality and pricing of their products. Today, we can walk through most superstores and find Apple’s products.

Geographic Scope of Operations: Locating the headquarters and R&D department for the software-centric firms is an apprehensive issue resulting in many of the competitors relocating back to its original site like Microsoft returned to its roots in Redmond, Washington Campus

Location is an important part of the internal influence as it is needed to be easily accessed. It is important for the business to be located in a place that is easy to access resources for production and to minimise distribution cost and/or close to the target market for sales such as consumers. In choosing a location the business should consider the 5 areas in locating. These include where it is visible, the cost of property, proximity to suppliers, proximity to customers and proximity to support

Where possible I will include a link to the relevant Facebook page as this allows you to see actual comments from your target audience.

1. What is competitive advantage, and how does it relate to a company’s business model?

This study also contributes to agglomeration literature. The effects of vertically related partners on location choices have been confirmed by previous studies, but we do not know much about which partners attract market entries. This study tackled the gap by empirically examining the patterns of market entries by North American manufacturers. The finding not only confirmed that the presence of current and potential customers increases market entries(Marshall, 1890;

Firms may locate facilities in other countries to lower the basic costs of the goods or services they

1. Analyze the fast food industry from the point of view of perfect competition. Include the concepts of elasticity, utility, costs, and market structure to explain the prices charged by fast food retailers.

The location of our business is in the city of Morgantown, WV. This city has emerged into a diversified business center with research and high tech industries and a strong employment base. The downtown area is interesting, well preserved and with cultural amenities. Morgantown is located at the intersection of interstate 79 and interstate 68, giving visitors and businesses easy access the city.

Plastic Revolutions, Inc.(PRI) is headquartered in Reidsville, North Carolina and operates primarily on the east coast. The company recycles various grades and forms of plastic scrap and post-consumer plastic, but their focus is on High Density Polyethylene(HPDE). After a basic Google search, we found a few local competitors including Reily Recovery Systems, Inc., located in Haw River, North Carolina and New Life Plastic Recycling, Inc., located in Burlington, North Carolina and various other companies along the east coast. To confirm which companies were main competitors, we contacted Ed Handy, General Manager at Plastic Revolutions, Inc. He confirmed that KW Plastics, headquartered in Troy, Alabama and Envision Plastics, also located in Reidsville, North Carolina, were their main competitors (E. Handy, personal communication, October 14, 2016).

There are many global factors to consider that have been emergent with the spread of globalization. For a firm seeking an ideal context for establishing a new manufacturing center, cost is of course a

The purpose of the author is to develop a theoretical framework, evolved from basic microeconomic models of competition, to highlight six streams relevant to competitive dynamics in the chronological order of the level of research- competitive action and response, first-mover advantage, co-opetition, multipoint competition, strategic groups and regional clusters. The author then discuss the challenges related with each research streams and areas of overlap and disagreement within them and outline associated research opportunities both within and across the streams.

A number of researchers and their findings have suggested that geographic clustering or agglomeration has a positive effect on the performance of high tech firms (reviewed by Wennberg and Lindqvist, 2010). While most studies have looked at firm performance in terms of profitability and private equity investment, others have considered the impact on the local economy in terms of jobs, salaries, tax revenues, and the creation of inter- and intra-industry partnerships.

The purpose of this sub-chapter - comparing the competitiveness of small and large firms is to determine how they are different and how they are competing in a global technology competition. I will try to explain the strategy and policy of firms, which define their competitiveness, the competition between small and large firms and also their position in a market. For this, it will be good to start from the theoretical side of competition between firms and then to continue with the real market competition and define the most successful companies. Also one of the aims of this research is to determine what setback they have and how firms can improve their strategies in terms of to gain success as much as possible.