A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.
There are many top ten lists of SuperBowl commercials available on the Internet. This one has been defined by the cumulative number of views on YouTube as of this writing, correlated to the number of mentions in Google search results. That approach has ensured an unbiased list of the top ten SuperBowl Commercials of 2012. Based on this approach here is the list:
The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only are
When Montag was on the train traveling to Faber’s house he got distracted by an ad that kept catching his attention. This wouldn’t really matter if Montag was not trying to memorize Ecclesiastes. The ad went like this, “Denham’s does it”(Bradbury 75). In the modern world, thousands of commercials are aired on television everyday and are equally distracting. The biggest day of the year for commercial airing is when the Super Bowl is broadcast live to the nation. Most of the commercials use techniques to persuade viewers into buying their product. The ad that is explained in the quote below was for the brand Mountain Dew and they used celebrity appeal to sell to all ages. One technique used this year according to NPR was, “Totally cool, totally hot and totally fun all at once — a rare hat trick for Super Bowl ad makers, who are often too intimidated by the Big Stage to let their hair down and produce something that feels really fun”(Deggans). They used hip music, comedians, and the favorite television god, Morgan Freeman. To catch the eyes of everyone watching it they made it looks like Mountain Dew was the best drink to drink because Morgan Freeman and Missy Elliot drink it. Without using these celebrities, Mountain Dew probably would only sell their new product by using word of mouth. Therefore, the impact of
At dawn, her father has fished through the girl’s pocket for the key to the secret cupboard. He took it and went to talk to the policeman... He explained the situation. He was trying to remain calm, the girl could tell, but he was at his breaking point. He had to go and get his four-year-old son, he told the man, He would return here, he promised… The father urged the man to come with him, to accompany him, he was just going to get the boy and come back, immediately. The policeman ordered him out of the way. (45)
The Super Bowl is one of America's favorite times of they year. Who doesn't want to watch the best two teams in the NFL verse each other to see who's champion? That's great and all but what is really special about the Super Bowl? The Super Bowl commercials is what I think pulls it off. A Super Bowl commercial is when major companies spend a lot of money for funny commercials that everyone will remember.There were a few good ones this year but by far, my favorite was the hotline bling commercial.
This advertisement was played during the Super Bowl, so the Snickers company knew how important it was to make a great advertisement in order to keep the audience as entertained as possible. Since the Super Bowl is always such a big event, it would have the potential to draw millions of new customers. The incorporation of football in this advertisement keeps the attention of viewers, while showing off the Ethos and Pathos appeals to get the Snickers Candy Bar the endorsement they desired. Although Snickers is a very popular brand of candy already, utilizing the chosen celebrities and the time in which they aired it, adds to the desire of a Snickers Candy Bar.
Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola
A Super Bowl commercial's purpose is to persuade people to buy their product more than they usually would. When companies plan a Super Bowl commercial they don't plan it the same way they would usually plan a commercial. When your planning a Super Bowl commercial people tend to take it up a notch whether it's using humor, happiness, or even sadness. Lots of people who aren't even football fans watch the Super Bowl just for these entertaining commercials. People from around the world enjoy these commercials. Here a a few that really did well on persuading people to buy their product.
The Nutrigrain Choices commercial begins with a woman getting off the subway and moves to her working in her office. The screen splits and two scenarios are set forward: one where she chose to eat a Nutrigrain bar on the left and the other where she chose a donut on the right. There is a voice-over about one decision leading to another. The woman on the left is shown eating a burrito, brownie, and pasta as the commercial continues. On the right, we see her choosing a salad, a cup of fruit, and vegetables. The woman on the right is seen walking up an escalator with a smile while her counterpart rides up with a wearied expression. The woman on the left walks away after drying her face, but the one on the right continues looking at her face with a smile. An image of wheat appears and shifts to picture of Nutrigrain’s strawberry cereal bar, as the audience is told the product is made with real fruit and whole grains.
“Anything is possible when your man smells like Old Spice and not a lady” (“Old Spice”). Whenever a company produces a commercial they will use a variety of strategies and techniques to catch your attention to get you to purchase their product. Old Spice is a company that specializes in male hygiene, such as shampoo, deodorant and body-wash. During the “The Man Your Man Could Smell Like” commercial they are advertising a new body-wash, Red Zone. During the commercial they use gender stereotypes, humor, and rhetorical strategies in order to persuade the audience and to switch to Old Spice and buy their Red Zone body wash. Old Spice relies on showing the ideal male body, using humor and using sex appeal to get people to buy their product, Red Zone.
There were many good commercials for the 2018 Superbowl, but some stand out more than others. One Superbowl commercial that was very persuasive was the Stella Artois commercial.
“Don’t do they, do you” These are the words of NBA MVP, Russell Westbrook during his Mountain Dew commercial last year. He did this commercial in a way to show what different people would tell you not to do, especially in the basketball world. It was a way in proving that you can do whatever you feel is right to do.
Nationwide Insurance, which is a leader in the insurance industry and has built a strong brand, crossed the line in a Super Bowl television ad in 2015. The company’s slogan, Nationwide is on your side got on the wrong side of many viewers as it exploited emotions in a commercial that used the fear of losing your child to sell its insurance. Super Bowl ads are the most expensive advertising dollars a company can spend because of the number of viewers ads can reach. Those spots are usually money well spent but not when the commercial and message goes wrong. For Nationwide, the large amount of money (approximately $6.75 million just for the spot) bought the company a large amount of anger and backlash from Super Bowl viewers.
When his daughter has a date with a young boy who had not acknowledge the father when he first approached the door in a rush. The daughter seemed excited to go on her first date as the father hand the keys to the new Hyundai Genesis. The dad acted like he was not affected that his daughter was going on a date with this boy as he hands him the keys. As soon as the couple leaves the dad “Kevin Hart” begins to follow them around town as they are on the “date.” The daughter never noticed that her father was following them, but the teenage boy had noticed that the dad always there next to them wherever they went. Which caused the date to end early as the teenage boy was terrified by the father who was being overprotection it made him want to end the date early without goodnight kiss. With the father being overprotective it caused his daughter to miss out on her “first kiss”, and went home sad and disappointed. As her father felt as he achieved his mission of his daughter still being his “little