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First Stage : Introduction For Your Business

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First stage: Introduction to your business

Introducing your business to potential investors is one of the most daunting tasks you must do. But if you prepare well and learn the secrets of the pitch, you don’t need to worry about failing. Not all the investor you pitch to will be interested in your business, but this isn’t always down to you failing the pitch.

When you are creating the first connection with investors, it’s crucial to keep it simple, informative and captivating. The key documentation you want to send the investor include:

• The elevator pitch
• The business plan

Sending an elevator pitch

First, you must generate the first connection. Whilst it’s always a good idea to meet potential investors face-to-face, you’ll most likely contact them via e-mail at the start. Instead of typing whatever comes to mind to your e-mail, you should always try to approach the e-mail through the idea of the elevator pitch.

An elevator pitch is your chance to present the business and the opportunities it has for the investor in a short amount of time. The name quite simply means you only have enough time for the elevator to move from one floor to the other. If you can’t spark the interest and imagination of the investor in a few seconds, you probably won’t manage to do it in an hour either.

What components are required for a good elevator pitch? Your pitch should always focus on the following components, which are neatly discussed in an appropriate order:

• A short and

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