Fit Nation Lubbock Case

An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness

This group includes everyone from around the world. These are individuals that are looking for a place to exercise in a comfortable and fun atmosphere. They like to come to LA Fitness for its culture diversity, fitness flair, and outstanding programs. LA Fitness would like to attract these individuals and be perceived as the only fitness organization that can truly make them enjoy their fitness time that allows their family to become physically fit together.

Fit Stops key strategy of competing in the market place is exceed customer expectations by providing personalized training advice, consultation, and top customer service.

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

The Fit Stop is a new firm that will be opening in the near future. The founder of the business is Susan Superfit. The company’s business objective is to sell all types of training, fitness, conditioning, and exercise equipment to the general public. The Fit Stop plans to specialize in this equipment and provide customers with personalized advice geared to customer needs. The owner, Susan suffered an injury while engaging in sports activities. She came up with the idea for this business during her recovery. She found that while there were plenty of business that sold fitness and conditioning equipment, they lacked in knowledge. They often gave poor advice on how to use the equipment and what was best to purchase

Urban Outfitters Inc. is one of the leading lifestyle retail companies. Urban Outfitters operates in over 500 retail stores worldwide, with plans to open over 35 new locations by the end of the next fiscal year. The company also has a website, mobile app and catalogs used to assist with sales. Urban Outfitters has goals of expansion and growth for their numerous brands.

Fitness is one of the most growing industries in the world. We see it everywhere at the stores, on our televisions, and all around us. We were taught in school that we need to stay fit and healthy or we would become fat and obese. Fitness is so big now because of our recent problems with obesity. The problem with trying to stay fit is it takes and a lot of people do not have time, so companies make workouts that take less than an hour. You look at these people and they are fit there are not heavy people, everybody get results. The sad thing is they were fit from something else and a company just told them to be in this video and we will pay you. The bad thing about the fitness is there are a lot of people that are dishonest and lie about how they got their body. The fitness

FitTown is one of the first companies to sell only training gear. This alone will separate us against our competitors. We know that in this day and age, more people are committed to their physical fitness and health than ever before and we want to help them reach their goals. The fitness industry is growing and FitTown will continue to carry the most technological advanced gear there is to offer in order to help separate ourselves from the pack. We will offer customers that take part in our fitness club a 10% off discount. We will also be involved in LA Tech sporting events and will provide customers a 10% off coupon on the back of their LA Tech sports tickets. The owner, Hayden Frederick will also go to the Athletic Business Conference each year to promote

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

A vision for the store is to create more than a place where people could get the equipment to sweat in, but also to create a community hub where people could learn and discuss physical aspects of self-awareness, healthy lifestyle and how to live a life of opportunity. In addition, it is important for the company to create real relationships with guests and understand what they were passionate about, how they loved, and then to help them celebrate their goals.

Anytime fitness can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member status

Our company, Eli-Gar LTD. are the parent company of Gold’s Gym of South Texas and have been in the fitness industry since 2005. We have focused our growth in North Laredo and the Rio Grande Valley, however, in recent years our group have come to the realization that Laredo is a very different city from what it was 11 years ago. In the past, many businesses may not have deemed it financially responsible to invest their money in an underdeveloped area such as South Laredo, but times have changed and we feel that South Laredo deserve all the amenities and services that may currently only be offered in North Laredo.

This survey also concluded that only one third of workers choose to participate in their organizations health promotion activities. Only 53% of those surveyed responded that they feel valued by their organization. To follow current research, UnityPoint Health has implemented a variety of health promotion initiatives within the last six years I have been employed with them. They have implemented the use of insurance discounts if the employee is within a specified body mass index range, is a non-smoker and does not have their spouse on their insurance. They have also implemented restructuring an open unit in the hospital into a small gym and workout area. They have purchase several pieces of gym equipment, including treadmills, stationary bicycles, free weights and mats used for yoga. This area was renamed FitZone by St. Luke’s. The FitZone is free to use for all employees and immediate family members. This appears as a great investment in employee health and wellness. Unfortunately, finding time to frequent the FitZone does not always fit into our busy lives. Esposito & Fitzpatrick (2011) found a positive correlation between nurses exercising and their ability to teach their patients the importance of exercise. This is another way to keep the employee healthy with an added

A specific service product I am familiar with is CrossFit Hidden Valley. CrossFit is constantly varied functional movement performed at high intensity. All their workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing, and more (CrossFit, 2017). At Hidden Valley, they focus on helping customers reach their ultimate fitness goals providing core products like gym equipment, coaches, and daily sessions. Furthermore, Hidden Valley offers supplementary services like a weightlifting club, personal training, leadership boards, a workout tracking system, and a kids’ playroom (CrossFit Hidden Valley, 2017).

Additionally, as expressed by Rebecca Ratner, Hsieh’s commitment to merging the workplace with social lives could present risk to the company in the form of unprofessional or inappropriate conduct that is not addressed properly.