Fitbit Case Analysis

I am also loyal to Fitbit. I started off using the most basic Fitbit and upgraded to the Charge 2. I like Fitbit because I find the app that is associated with the fitness tracker easy to use and the battery life of the watch to last for a fairly long time. I also find that Fitbit has excellent customer service that is incredibly

Old is new again, hopefully not tie tied shirts and flared jeans, the Fitbit One is a 21st century update on the basic and time proven method on how to lose weight and improve your health and fitness.

If you are tracking your health and fitness progress using Fitbit, you may want to stop. A new study has found Fitbit to be inaccurate, causing concerns for the company. This comes on the heels of a lawsuit filed against Fitbit over the data inaccuracy the smart device provides. Is Fitbit a scam? The findings of the device’s woes are supported by two scientific studies. However, the company insists that both studies are biased. Could the war against smart device accuracy lead to an investigation of the Apple Watch?

The best part of the Fitbit is not the watch itself, but the app. The app syncs with your device via Bluetooth and keeps track with the device throughout the day. I quite enjoy this feature as it allows me to wear the device and not worry about keeping track of my steps, my sleep, and my heart rate.

A beneficial effect of Fitbit is that it tracks any activity that is done, which lets the user know about their health and progress, if any, that is made (2). The odds of a Fitbit user caring about their general health are fairly high. With fitbit, the user knows what their heart rate is which can be helpful if a user has a heart condition in which they can not overexert themselves during an activity. Fitbit also lets the user know how well they sleep and how many hours that were slept (7). This useful information has an effect on society in which the user will have knowledge of their overall health and will know if they are unhealthy and/or have a possible abnormal heartbeat or rest period. With this information they will be able to talk to a doctor and get medical help if necessary. A harmful effect of Fitbit is that it could be inaccurate in providing the user with correct data. When someone buys any type of fitness tracker, accuracy is probably one of the top things on a list of musts this device must have. A study was conducted in which the Fitbit heart rate monitor was inaccurate by 20 beats per minute (5). People that have a heart condition can be negatively affected by this which could put their health at risk

Fitbit has been around for less than ten years and is popular with those who looking live a more healthier lifestyle. Fitbit was founded by Eric Friedman and James

They have begun to also utilize the fitness tracker fitbit into their wellness program. The fitbit program can help with tracking employee’s fitness in real time. This is a great tool to have to motivate people to get in shape. This is a great way to use new technology and also help people connect with other people who have the same type of goals.

Park and Friedman were able to ship around 5,000 units with a further 20,000 orders on the books. Park and Friedman raised more money for their product from Brad Field and teamed up with Best Buy. Fitbit products are now found in 650 Best Buys and thousands of retail stores worldwide. The first tracker was reviewed as “pretty good”. In 2011 Fitbit was improved by adding an altimeter, digital clock and a stopwatch. In 2012 Fitbit One and Fitbit Zip were the first wireless fitness trackers to use Bluetooth 4.0/ Bluetooth Smart. This model allowed people to sync their Fitbit with IOS and Android as well as the Fitbit website. In 2013 Fitbit created a wearable bracelet: Fitbit Flex. Although the product was not entirely successful. The wristband was irritating people’s skin due to the nickel in the product. This resulted in a recall in 2014 and the irritating factor can still be a problem in some of their products today.

This research proposal explores scholarly journals, internet articles, and my personal thoughts and ideas on the smartwatch, fitness band, and wearable market segment. I am proposing to obtain research on whether or not the Microsoft Band among other smart wrist wearables are currently and, if so, will continue to be desirable technological advancements in the market.

Identifying and evaluating the market would be the best course of action for Fitbit. A global presence is a terrific opportunity. Data surrounding markets which have the capability to leverage the tool would be important. Third world countries may benefit from the product, but not have the electronic capability to support and/or use Fitbit. In addition, the culture and social dynamics of the market would play a factor into how Fitbit is received and would be adopted. A health conscious country similar to the United States dynamics would be ideal. Or segments such as Hong Kong and parts of China may prove as ideal locations, due to the forward thinking

With new technology taking over everything from heart monitoring to sleeping patterns, REI has taking advantage of having a variety of options in the fitness electronics department that can cater to the new generation techies. I believe REI marketing strategy for this particular category would be the health conscious individuals looking for that extra support. What is great about REI is that they actually offer expert advice where they compare different brands and electronics to help guide the customer. They also have related articles where the customer can read more about the products if needed.

FitBit is a wireless health and sleep tracker. The company’s goal is to provide a unique product, rich features at a highly competitive price. Target segmentation includes athletes, students, professionals and other groups in Australia. The product will be distributed to most of the electronic specialty stores and online. The tiny device will help people taking advantage of their

Today Fitbit claims 77% of the business sector and contends with real players like Nike. The Fitbit application is the number one downloaded fitness App in Apple's App Store. Unlike blue chip competitors, who invested in marketing, Fitbit spent less on promoting in two years than Nike did on one

This information will show the retailer how carrying Spectrum Band will increase their profitability. For consumers, a sales representative should know how to create excitement about the product. Information about the integrative nature of TechMark products and the differentiation against competitors is the key. Spectrum Band is the only fitness tracker that is able to sync wirelessly with another device to track your overall health, allowing you to see a complete picture of your current health. With the use of the app, customers will be able to store and access information provided by both the Spectrum Band and SpectraTrack in one convenient

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.