Fitbit Case

Old is new again, hopefully not tie tied shirts and flared jeans, the Fitbit One is a 21st century update on the basic and time proven method on how to lose weight and improve your health and fitness.

The decline of jobs involving high intensity manual labor, the the rise of internet, computer, and T.V. access means that we are more sedentary than in the past. Engaging in physical activity prevents and alleviated many common disorders and diseases such as: obesity, hypertension, cardiovascular disease, depression, and type 2 diabetes. The Center for Disease Control and Prevention (CDC) recommends that adults get 2 and a half hours of moderate exercise during a week (CDC, 2008). In the past, few years several companies have produced smart devices to help monitor and motivate physical activity.

Everyone is in control of his or her life. No one, except the individual, knows exactly what tactics work when it comes to health. It can often be a process of trial and error. Andria Martin’s experience with her Fitbit Flex is exemplified through a summary, the writer’s personal reaction, as well as conclusions that are derived from personal opinions.

Let face it, everybody wishes they could be healthier. Whether it by exercising more, making better decisions about what we eat, or a combination of both. There are many ways for a college student to stay healthy. However, what I lack is the control needed in keeping up with these life changing habits.

My computing innovation represented by my computational artifact is Fitbit. Fitbit was created in San Francisco, California by a group of inventors with knowledge in technology (1). Fitbit is a device that is worn, usually on the wrist, that collects data that includes the amount of calories you burn, steps climbed, distance traveled, etc (4). With the data that is collected there is an app that stores it. The Fitbit app keeps all of the data collected by the hardware and compiles it into graphs and charts so it is convenient to view the collected data (1).

They have begun to also utilize the fitness tracker fitbit into their wellness program. The fitbit program can help with tracking employee’s fitness in real time. This is a great tool to have to motivate people to get in shape. This is a great way to use new technology and also help people connect with other people who have the same type of goals.

Fitness is not almost being in the ideal weight range, it is about being suited the true sense of the word.

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Although personally, I believe Fitbit like yoga pants are more of a fashion accessory than life changing. In our generation, today, we have taken many things related to fitness and have made them a trend. There has been a good amount of research studies that have based their hypothesis on the Fitbit, or use the Fitbit in some compacity during their research. Some of the studies I looked at explained that the Fitbit tracks many aspects of your life, but it is not something to rely completely on. It would be more of a complimentary product than a center stage product. I wasn’t able to figure out who exactly funded these studies, but some were posted in the clinical journal of pain, and the journal of science and medicine in sports. I, myself, didn’t sense or see any forms of quackery. These devices are sold in store as well as online. The claims aren’t definite more motivational. On the website, I didn’t see any testimonials

The participant began the project by collecting baseline data using ABC data, frequency data, and thoughts and emotions in her though journal. She also wrote out possible obstacles that would deter her form reaching the daily step count of 5000 steps. In addition, she also wrote out the possible short term and long-term positive and negative effects of change in relation to the target behaviour. These were all recorded in the beginning of the journal, which the individual referenced throughout the project on an as needed basis throughout the study, as well as in the initial phase of conducting the study.

Expected technological advancements in health products are likely to contribute to greater spending on health. The FitBit as a technological health device shall greatly meet local consumer’s needs.

For the application to work correctly it either needs Fitbit or Google Fit or some other smart watch which will work with the application. Therefore, this makes the application a social, professional, legal and ethical issue as you would need the permission of an administrator to be able to open up programs. To gain permission on android you have to declare that for each app the user is asked to provide administrator details and permission for clear use. (Booton, 2017) “The gadgets could also be targeted to create fake health records. By sending insurance companies false activity data from other users, fraudsters could potentially obtain cheaper insurance rates

Dawn has definitely made fitness a lifestyle thanks to her trusty Fitbit. This piece of wearable technology helps Dawn go the extra mile (or miles, in this case). She says the Fitbit helps her by acting as a digital pedometer and is packed with additional features such as sleep monitoring and other personal metrics, which she easily tracks on her IPad. And the result? Dawn has consistently stayed motivated to improve her health and fitness game through being able to track all her activity, exercise, food, and sleep. This time last year, Dawn was walking less than 10,000 steps a day. As of now, her daily goal has shot up to 15,000 to 20,000 steps. The Fitbit vibrates to let Dawn know that she’s reached her step goal for the day is a small victory

Now you can improve your health and have fun at the same time with the FitBit fitness band. It acts as your get moving motivator that aims to make your life healthier and reduce your risk for serious health issues. It’s time to feel better and stronger at the same time with a FitBit.

The New Balance mission is to, “demonstrate responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host” (Veleva, 2010). The Boston based company’s enthusiasm for executing this mission is akin to the way the local populace supports their athletic teams and endeavors. Many companies have banner language of always “doing the right thing”, but New Balance is truly a company that puts ethics and social responsibility ahead of all else. New Balance’s commitment to domestic manufacturing is noble yet leaves profits and cost savings on the table when compared to global manufacturing processes. With most complex corporate direction changes, New Balance knows obstacles will need to be overcome. One advantage that New Balance has is a realization by leadership that a healthy Corporate Social Responsibility (CSR) strategy that is aligned with company objectives will create business and profit opportunities that can sit their company among that giants in the footwear/apparel world.