Fitbit Case Study

A beneficial effect of Fitbit is that it tracks any activity that is done, which lets the user know about their health and progress, if any, that is made (2). The odds of a Fitbit user caring about their general health are fairly high. With fitbit, the user knows what their heart rate is which can be helpful if a user has a heart condition in which they can not overexert themselves during an activity. Fitbit also lets the user know how well they sleep and how many hours that were slept (7). This useful information has an effect on society in which the user will have knowledge of their overall health and will know if they are unhealthy and/or have a possible abnormal heartbeat or rest period. With this information they will be able to talk to a doctor and get medical help if necessary. A harmful effect of Fitbit is that it could be inaccurate in providing the user with correct data. When someone buys any type of fitness tracker, accuracy is probably one of the top things on a list of musts this device must have. A study was conducted in which the Fitbit heart rate monitor was inaccurate by 20 beats per minute (5). People that have a heart condition can be negatively affected by this which could put their health at risk

The objective of this paper is to introduce an extensive review of the Fitbit product evolution and marketing strategy as it relates to consumer demand and gained revenue. The Fitbit Tracker, released in December 2009, was the first of many Fitbit products. The latest models include the Fitbit Blaze, Fitbit Aria smart scale, Fitbit Alta, Fitbit Surge, Fitbit Charge, and the Fitbit Flex. The Fitbit is a wireless enabled wearable fitness tracking device with an intuitive user interface. The Fitbit competes with other brand models such

Picture this in you head, a wristband any color from blue to yellow and wearing it wherever you go to benefit the body. Well that time is now, because in the early 2016 Oral Roberts University made it a requirement for all freshmen’s to wear Fitbit to help maintain health fitness and personal information. The university concludes it’s a physical education course that will notify what kind of activity the students will be doing in and out of the campus. By doing so, most undergrads are tracked by how much they eat, sleep, and walk over 10,000 steps. Thanks to this technology, more and more people are participating in this program to exercise right and being well fit. Some viewers believe that wearing the Fitbit is a significant thing to the campus, but there is a huge disadvantage of what it can do.

At the heart of every Fitbit is an accelerometer that measures a plethora of factors while exercising and even sleeping, depending on the device. They also all contain some form of a vibration motor that acts as an alert mechanism. All bands come in two sizes: small and large to cater to the variety of wrist sizes people have. Fitbit wristbands are composed of a synthetic polymer substance that is soft enough to rub against skin without harming it, yet strong enough to endure a fair amount of force and strain without breaking. Certain premium Fitbits have sections that are made with surgical-grade stainless steel. Fitbit product has been around for a number of years, but the market is just now warming up to the idea of fitness tracking devices. Consumers care more now than ever before about being healthy and that has led to huge spikes in earnings for Fitbit.

Fresh of the IPO diving block, Fitbit Inc. shares have since soared, more than doubling in price at its peak. The company pioneers an industry of wearable technology, being one of the first to develop and manufacture wearable, fitness trackers. Their products allow users to monitor basic health statistics, such as calories burned and distance walked. Their products also track some unique metrics, such as active minutes and stairs climbed. Fitbit also manufactures the Fitbit Surge, a more complex fitness tracker, but with added abilities comparable to smartwatches. Furthermore, Fitbit offers a premium, subscription based service that allows users to enhance their experience with more insight and analysis on the data collected by the trackers.

regarding the company and its strategies, current market segment, market opportunities and the future of wearable technologies.

This product is a helpful tool for individuals who are truly concerned about their personal health. However, like most products after sometime newer models tend to appear with a variety of upgrades. In fact, the official website for Fitbit does not have the option for consumers to purchase the original model. Instead Fitbit created six new alternative fitness watches and wristbands, for a higher price, at the consumer’s convenience (Fitbit,

Over the years, there has been a significant increase of individuals who are seeking to live healthier lives. These individuals have been looking for a device to help them get on track with their goals of losing weight, and becoming healthier. Of course, there are pedometers to track steps, and cell phone apps to help manage diets, but it seems that there have been no improvements on people’s health. So when none of these things were working, the creators of the Fitbit got together and created a device that would once and for all help the people who are wanting to improve their lifestyle.The new and hot trendy item of technology is here to help Americans become healthier, and live better lives. The Fitbit Flex, Charge, and Surge have become the new trend over the past few years as Americans seek to be healthier. The Fitbit brand has been proven to be one of the most trendy and accurate pieces of technology, and is certainly looking to keep loyal customers on their feet with continuous upgrades to the device.

Product line options. Fitbit products are continuously evolving as they are finding new ways to offer what consumers desire from an individual product. By continuously adding new products with additional features, Fitbit is expanding their market demand from those who desire this product to track activity during specified periods, such as

Fitbit app is the ultimate health and fitness app. It has everything that you need to keep you healthy and physically fit. This app can help you monitor your health activities to avoid or prevent untoward incident to happen while you’re exercising.

With the rollout of the brand new Spectrum Band, TechMark has the unique opportunity to firmly establish itself in a rapidly growing market for wearable fitness technology. TechMark finds itself in the fortunate position as a large medical device manufacturer to leverage existing success and infrastructure when taking on this new endeavor. In addition to improvements in our margins and corporate structure, we feel this project will serve to deepen our relationship with consumers in a manner which signifies a major shift in the way a medical equipment company can interact with constituents.

The goal of HealthBit’s public relations is to create a confident image of the product. It has a slight advantage and will build off of the achievement of FitBit’s success. First, a press release will be scheduled to launch the HealthBit. Pressreleasejet.com will be in charge of the press release distribution service and help promote HealthBit. Additionally, giving away 200 HealthBit’s to well known physicians to inspire awareness in the health industry. Moreover, as people become confident and enjoy using HealthBit, word of mouth will be a great promotion.

Anyone can use Fitbit’s products to track their training sessions, sleep patterns and amount of calories burned. For those who are physically active, they can access a summary of their workout sessions, set goals, and connect with other busy people. The strengths of Fitbit include flexibility in the development and implementation of new technology, pricing, an extensive product range, a platform that works with multiple devices and operating systems, and established retail networks.

Mackinlay in 2013 [9] interviewed 7 participants to gather the users’ experience when dealing with the Fitbit One, which is clip-based to be worn in pockets, belts or another place as users’ convenience. Among the 7 participants, 2 were recruited with no previous experience with the Fitbit One, who were asked then to interact with the device during an interview in a think-aloud protocol. Three participants used the device for 3 days, and the remaining 2 were expert users. As per result of the interviews that focused on the usability of the Fitbit One, the author explores his theory which mentions 4 phases users would pass through when dealing with the Fitbit: i) Introduction – a user explores the device to understand what it shows and how it works; ii) Trial – counting (or “feeling”) number of steps and comparing to the data collected by the device; iii) Personal calibration – perception of difference number of steps for different activities and the inability to calibrate the system (for some physical activities the device would overcount, while undercount for others); iv) Satisficing – after a few weeks, users would lose

Nowadays, the high-tech industries have a revolutionary approach towards technology. The new approach partially is related to the immense advancements in the information technology, high-speed internet, and cell phone technologies that enabled mega companies such as Apple to create innovative inventions like iPhone. The new and cutting-edge technology became more popular day by day and other creative ideas started blooming. Amazon, an on-line bookstore, all of a sudden became a hugely successful retailer with a variety of services for individuals and enterprise companies at the same time. Individual customers can enjoy online purchasing and big companies can take advantage of its Enterprise Resource Planning (ERP) software. Meanwhile, Google embarked on a revolutionary project named “Google Glass” which was a start for the high-tech companies to think about wearable gadgets. Google glass was an optical head-mounted display designed in the shape of a pair of eyeglasses. Likewise, Nike, the biggest sports footwear and apparel company in the world, introduced its new product named “Nike+ FuelBand” trying to find its ways into the IT and technology world. Fitbit is also another competitor in this market. The wearable bands produced by these companies are capable of tracking the owner’s activities like the heartbeat, the number of steps, pace, distance or even the quality of sleep. Interestingly, some of the sports pioneer companies like Nike and even computer