Fitbit Customer Influence

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Consumer personal influencers are age, health, occupation, economic environment, view of self, and values (Kotler & Keller, 2016). Additional consumer influencers are shaped by life events such as illness and death that produce consumer needs. Moreover, the U.S. Department of Health and Human Services (2008) encourages physical activity as a method to improve overall health and cut health risks. Sedentary lifestyles and obesity lead to many health problems are strong motivators for changes to personal lifestyle. Consequently, Fitbit has adopted a lifestyle view in their marketing and their products opened the door to track and emphasize personal wellness with technology. In this regard, Fitbit products influence consumers to track…show more content…
Concerning age as an influence, young people willing accept technology; however, older consumers may not adapt to changing times in their acceptance in technology. Despite this, the ubiquitous use of personal technology influences consumer’s ability to learn (Buenaflor & Kim, 2013). Occupational activities affect consumer behaviors. Appealing to those consumers with low occupational activity, Fitbit products have alarms to remind deskbound consumers to move about (Fitbit, 2016). Additionally, corporate wellness programs use Fitbit products as an avenue to influence employee behavior and increase physical activity. Regarding economic circumstances as a personal influencer, Fitbit products are relatively low-cost and priced to match consumer needs ranging from $60 to $250. Furthermore, Fitbit products and…show more content…
Fitbit markets products to consumers that have desires to achieve goals, recognition, belonging, or greater self-actualization (Kotler & Keller, 2016). To foster a greater consumer psychological connection, Fitbit developed multiple products designed to offer greater utility and without being obtrusive (Kim & Shin, 2015). Likewise, the functional wearables allow personalization to reflect the identities and emotions of the wearers (Kim & Shin, 2015). As such, the favorable consumer perception of Fitbit and its associated products has placed the company as leaders of the personal wearable fitness industry pack (Time, 2014). In addition, Fitbit products produce greater involvement through tracking personal milestones. Moreover, Fitbit has excelled in creating physical stimuli with their products to track their health and a social stimulus with the ability to share fitness trends and achievements on social media. Likewise, users can use Fitbit products to on a greater psychological level to inspire friends and family to join group challenges. Additionally, Fitbit has modified consumer behavior and encouraged consumer learning. If desired by consumers, inactivity alarms reminder consumers to be active. When consumers reach fitness goals, consumers are awarded badges to reinforce positive behaviors. Even more, consumers use hedonic
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