Fitbit Customer Influence

Everyone is in control of his or her life. No one, except the individual, knows exactly what tactics work when it comes to health. It can often be a process of trial and error. Andria Martin’s experience with her Fitbit Flex is exemplified through a summary, the writer’s personal reaction, as well as conclusions that are derived from personal opinions.

My computing innovation represented by my computational artifact is Fitbit. Fitbit was created in San Francisco, California by a group of inventors with knowledge in technology (1). Fitbit is a device that is worn, usually on the wrist, that collects data that includes the amount of calories you burn, steps climbed, distance traveled, etc (4). With the data that is collected there is an app that stores it. The Fitbit app keeps all of the data collected by the hardware and compiles it into graphs and charts so it is convenient to view the collected data (1).

Today, consumers can buy wristbands that count steps and track sleep, athletic shoes that monitor fitness, watches that double as phones, and smart glasses that function as a computer or GPS. Fitbits and apple watches are two of the most popular wearable technology in 2016 (according to www.cnet.com).

Fitbit is a great wearable device that helps people maintain their health, and it works great as a fitness tracker. “Perhaps you have an autoimmune disease and have been required by your doctor to increase your level of fitness for health reasons. Thankfully, Fitbit is here to help you stay fit and help you with exercise” (5). Before Fitbit, you had to put big wires on your wrist and then exercise to be able to monitor your heart rate or to know how many calories you burnt during the day or work out. But now the monitoring occurs with a small wearable wrist device.

Fitbit for University’s Picture this in you head, a wristband any color from blue to yellow and wearing it wherever you go to benefit the body. Well that time is now, because in the early 2016 Oral Roberts University made it a requirement for all freshmen’s to wear Fitbit to help maintain health fitness and personal information. The university concludes it’s a physical education course that will notify what kind of activity the students will be doing in and out of the campus. By doing so, most undergrads are tracked by how much they eat, sleep, and walk over 10,000 steps. Thanks to this technology, more and more people are participating in this program to exercise right and being well fit. Some viewers believe that wearing the Fitbit is a significant thing to the campus, but there is a huge disadvantage of what it can do.

Fitbit Incorporated, founded in 2007 in San Francisco, is a technology device company that produces items such as activity trackers and wireless-enabled wearable technology. Fitbit Incorporated is a good investment because although it did not perform well during the weeks of March 14,2016 to April 8,2016, it is now performing

Identifying and evaluating the market would be the best course of action for Fitbit. A global presence is a terrific opportunity. Data surrounding markets which have the capability to leverage the tool would be important. Third world countries may benefit from the product, but not have the electronic capability to support and/or use Fitbit. In addition, the culture and social dynamics of the market would play a factor into how Fitbit is received and would be adopted. A health conscious country similar to the United States dynamics would be ideal. Or segments such as Hong Kong and parts of China may prove as ideal locations, due to the forward thinking

Description of the Organization Houston Methodist is a leading academic medical center in Texas. It is known for providing excellent care to the Greater Houston area. Their staff all follows the I Care values which are integrity, compassion, accountability, respect, and excellence. This company is consistently listed as one of the

The product I have chosen for this discussion is the Fitbit. I chose this product for a few reasons. The first being I see many people using this device. The second reason is because it claims that by using this product you will take steps to get healthy your way. Now the main claim from the website is “Fitbit tracks every part of your day—including activity, exercise, food, weight, and sleep—to help you find your fit, stay motivated, and see how small steps make a big impact.” (Why FitBit) I see where this product could be beneficial and spark a change in people’s life if used correctly. Since it tracks many things, a persistent person could use that information to tweak workouts or meals. They’d be reminded of how much activity they were engaging in and would be able to see the change.

Product line options. Fitbit products are continuously evolving as they are finding new ways to offer what consumers desire from an individual product. By continuously adding new products with additional features, Fitbit is expanding their market demand from those who desire this product to track activity during specified periods, such as the gym, to a product that is used daily due to its fashionable look and appeal. This new effort has attracted consumers who prefer a more unique and modern look. Due to new designs, many consumers also feel comfortable using the product at various occasions outside of their physical activity.

Being fit means that you should be active, get plenty of rest and eating a healthy diet and the Fitbit One Wireless Activity can help you do all of this. When you are awake the Fitbit will track your distances,stairs climbed,calories burned and your steps. While you are sleeping at night it will measure what your sleep cycle is and see how you can sleep better,also can wake you up in the morning without waking your spouse. You'll be able to upload your stats with your computer via the internet or using your I-Phone. You'll be able to set goals and track your progress with charts and graphs,powered by your stats. You will stay connected with your friends for friendly competitions or for their support,you can stay motivated by earning badges. 24 hours a day you will be able to log into your food,work-outs and a lot more,bring greater fitness into your life- socially and seamlessly.

Great posting! Consumers are becoming health conscious and Fitbit’s is certainly in the right direction to help them with the wellness progress. However, given the fact Apple products crushed many companies and its iWatch is a key competitor for Fitbit Inc. when it comes to wearable products. Garmin also comes with GPS technology that certainly adds more values to its wearables.

Social Networks: the most important point is the social network where it also friends to motivate and buy Fitbit band. Suppose if a group of friends are using Fitbit and if one of them is inactive others will motivate him instead waiting to be self-motivated. It also allows to add friends just as like Facebook using social media contacts. These social networks improve repeat use, encourage purchases within existing social networks, and create barriers to switching. Fitbit is always facing a competition where any new superior device can influence the whole group rather than an individual.

Corporate Mission Our purpose is to stimulate and encourage people of all ages to have a more physically wholesome, constantly active, and live a longer life. We model our products and services to meet various needs and lifestyles so that anyone can attain their personal goals of physical fitness, health, and peace of mind.

Legal requirements Australian’s international trade activities are regulated by TRIPS and WTO settlements. Intellectual property is an integral part of global trade which is paid enough attention by the Australian government. In 2009-10, value of intellectual property reached $170 billion. Therefore, FitBit as an innovative product and its crucial technology will be well protected by the local government.