Fitbit Inc.: The Technological-Health Industry

When deciding whether or not you want to invest in a company one important ratio is the price earnings ratio. In Fitbits annual report for 2014 their price earnings ratio was 42.4 and in 2015 it was 33.63. You may say these two numbers mean nothing but in fact it is a good sign that in 2015 the number has lowered. The reason for that is as a new, first time investor, it isn’t always the best to place

Fitbit Incorporated, founded in 2007 in San Francisco, is a technology device company that produces items such as activity trackers and wireless-enabled wearable technology. Fitbit Incorporated is a good investment because although it did not perform well during the weeks of March 14,2016 to April 8,2016, it is now performing well. Additionally, the company has gained publicity recently with people 's increased desire to be active and monitor their activity, a service Fitbit Incorporated offers. Therefore, Fitbit Incorporated is worth investing in because with Fitbit Incorporated’s growing audience, I believe the stock will perform well in the upcoming years.

Eric and James were able to create a wearable technology that could track people’s fitness activities with minimal effort from the user. Currently, Fitbit’s mission statement is “To empower and inspire you to live a healthier, more active life. We design products that

Switching cost will then be high, since if they want to switch to any other device the whole group has to switch. To improve their user experience, Fitbit also provides fitness advice and encouragement. Even though the stock prices for Fitbit is going down as compared to Apple, Fitbit recent model Charge 2 is still the leading player in device wearable market with a large installed customer base.

Health. Fitbit has become a cultural trend. For example, if a person observes someone lose weight by tracking their fitness on a Fitbit, then that person learns that they may also be able to lose weight if he or she acquires a Fitbit and replicates the same behavior. With the upper and middle classes being more health conscious, Fitbit is likely to sell more of its product

Being fit means that you should be active, get plenty of rest and eating a healthy diet and the Fitbit One Wireless Activity can help you do all of this. When you are awake the Fitbit will track your distances,stairs climbed,calories burned and your steps. While you are sleeping at night it will measure what your sleep cycle is and see how you can sleep better,also can wake you up in the morning without waking your spouse. You'll be able to upload your stats with your computer via the internet or using your I-Phone. You'll be able to set goals and track your progress with charts and graphs,powered by your stats. You will stay connected with your friends for friendly competitions or for their support,you can stay motivated by earning badges. 24 hours a day you will be able to log into your food,work-outs and a lot more,bring greater fitness into your life- socially and seamlessly.

FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative, inspiring products and online services that combine the power of new technologies to make people more aware of their diets, daily activities and motivate them to do more exercises.

The default goal that is set for a person to maintain his/her current weight is 10,000 steps per day. New users can get a shock when they realize just how much movement it takes for them to achieve this goal, especially if they have a desk job that does not require a lot of physical activity or have a fairly sedentary lifestyle. In addition, logging activities can be a good way for users to become educated about the differences in calories burned while doing specific activities and can inspire them to try new activities or more intense activities so that they can achieve more benefit in a shorter amount of time and build up their endurance. In addition to steps taken, many Fitbit devices also track the user’s heart rate, which can be a good indication of the intensity of the physical activity that is being done. Having this information can help users to adjust their workouts in order to maximize the positive effects of being active. Knowing the heart rate can also tell users when they might be working a bit too hard and should tone down their activity. Another positive impact is the fact that many users of Fitbit trackers find it motivating to watch the numbers on their device each day and to work towards achieving and surpassing their step and other

There are various product-support services consumers would want and need as Fitbit Charge 2 product, for this innovative piece of technology that was built to encourage and support a healthier lifestyle. Being a sophisticated interactive product, consumers would naturally seek support in starting their fitness journey by going online, utilizing mobile apps, visiting retail locations, and or by calling customer service. Equally important to mention, is that product-support services is recognized as an extension of the product itself, thus increasing the customer value, and perception of the brand making it desired (Lee, Leu, Huang, 2016). Moreover, it creates a competitive advantage over competitors who do not offer product support services

In 2007, when Fitbit was founded, they immediately established a strong brand name and positioned itself a frontrunner in the fitness tracking industry. Ten years later and they still manage to take the lead in the fitness tracker industry by taking the fitness world and continuously updating it to the latest technology. What makes Fitbit stand out among the competitors is their innovative, interactive, and stylish approach. They capitalize on health and wellness trends to attract a wide range of consumers including fitness enthusiasts to workout novices. Recently they are now capitalizing on recent technology trends as well by introducing the new fitness oriented smart watches. Apple is Fitbits biggest competitor right now and Apple is unfortunately expected to begin taking the lead soon.

Fitbit charge HR wireless activity wrist band made with latest technology and stylish look which is comfortable with all situation.

Checking the progress weekly by Fitbit is a norm and in so doing, it tries to adjust its strategy based on out of date numbers. They also compare performance weekly and decide collectively if they need to adjust their tactics.

Fitbit is a wearable, wireless gadget that tracks the user's activity during the day. It will measure distances, steps and calories similar to a pedometer, but also will provide other useful information depending on the particular model that the user decides to own. When users purchase certain models of this device, they can opt to wear the device overnight to allow the Fitbit to monitor their sleep habits. This is where it differs from a pedometer since it will keep track of how many hours of sleep the user receives on top of the number of time the user wakes during the night.

Improving customer data security became a critical topic for Fitbits Inc. soon after. As we all know, Fitbit Inc. provides service to analyze consumer’s activity data that means Fitbit Inc. was relying on customer data. To give consumer confidence with their data security and make them willing to upload their personal information to Fitbit Inc. is essential to keep company success that the company must take action immediately. There are three suggestions I would like to introduce to Fitbits Inc. that can help enhance company’s data privacy, establish a company internal comprehensive security platform, join some institute that can share threat data between companies and using professional cyber security product. (Friedman,

Calorie Counting: Apple uses motion and heart rate data to count calories. Unlike Fitbit, Apple breaks out resting calories (calories you burn just by existing) and active calories (burnt through more vigorous activity). (Simon Jary, 2016) Fitbit estimates number of calories burned based on BMR (Basal Metabolic Rate). Fitbit calorie tracking begins at midnight and incorporates the calories burnt while sleeping – which is obviously missed by the Apple Watch that must charge overnight. (Simon Jary, 2016)