Fitbit Marketing Plan Essay

In terms of the Fitbit marketing strategy, in the past year the products have become more personalized with various wrist bands, watch faces, and styles for their consumers to choose from. Fitbit has added more character to their products in hopes of fighting off their competitors, such as Apple. A plethora of competitors are becoming increasingly popular and are approaching Fitbit. The consumer perception when it comes to the various appearances that Fitbit has recently introduced may increase because of the efforts the brand puts into

Old is new again, hopefully not tie tied shirts and flared jeans, the Fitbit One is a 21st century update on the basic and time proven method on how to lose weight and improve your health and fitness.

If you are tracking your health and fitness progress using Fitbit, you may want to stop. A new study has found Fitbit to be inaccurate, causing concerns for the company. This comes on the heels of a lawsuit filed against Fitbit over the data inaccuracy the smart device provides. Is Fitbit a scam? The findings of the device’s woes are supported by two scientific studies. However, the company insists that both studies are biased. Could the war against smart device accuracy lead to an investigation of the Apple Watch?

The best part of the Fitbit is not the watch itself, but the app. The app syncs with your device via Bluetooth and keeps track with the device throughout the day. I quite enjoy this feature as it allows me to wear the device and not worry about keeping track of my steps, my sleep, and my heart rate.

One of my more tech-savvy partners recently showed me his new Apple Watch and, instinctively, it raised questions in my mind as to how would HIPAA impact the use of this watch. One might ask why I would ask such a question, and two possible answers exist. The first possible answer is that my healthcare practice has engulfed my thinking or the second possible answer is that the features of this new Apple Watch may be the linchpin to a whole new culture in this mobile health industry. Time may determine which answer is correct, but the new Apple Watch does have some interesting features that will, at a minimum, impact the mobile healthcare industry. Among the Apple Watch, the HealthKit app., and the ResearchKit software (launched in April 2015), Apple has introduced some interesting “tools” for the healthcare marketplace for the consumer and for the provider and possibly other vendors.

A beneficial effect of Fitbit is that it tracks any activity that is done, which lets the user know about their health and progress, if any, that is made (2). The odds of a Fitbit user caring about their general health are fairly high. With fitbit, the user knows what their heart rate is which can be helpful if a user has a heart condition in which they can not overexert themselves during an activity. Fitbit also lets the user know how well they sleep and how many hours that were slept (7). This useful information has an effect on society in which the user will have knowledge of their overall health and will know if they are unhealthy and/or have a possible abnormal heartbeat or rest period. With this information they will be able to talk to a doctor and get medical help if necessary. A harmful effect of Fitbit is that it could be inaccurate in providing the user with correct data. When someone buys any type of fitness tracker, accuracy is probably one of the top things on a list of musts this device must have. A study was conducted in which the Fitbit heart rate monitor was inaccurate by 20 beats per minute (5). People that have a heart condition can be negatively affected by this which could put their health at risk

Today, consumers can buy wristbands that count steps and track sleep, athletic shoes that monitor fitness, watches that double as phones, and smart glasses that function as a computer or GPS. Fitbits and apple watches are two of the most popular wearable technology in 2016 (according to www.cnet.com).

FitBit is a company that creates watch like devises that monitor your heart rate, hours you’ve slept and steps you’ve taken and climbed. This wireless device is used to inform its wearer if their daily routine is cutting it to keep them living healthy.

They have begun to also utilize the fitness tracker fitbit into their wellness program. The fitbit program can help with tracking employee’s fitness in real time. This is a great tool to have to motivate people to get in shape. This is a great way to use new technology and also help people connect with other people who have the same type of goals.

The objective of this paper is to introduce an extensive review of the Fitbit product evolution and marketing strategy as it relates to consumer demand and gained revenue. The Fitbit Tracker, released in December 2009, was the first of many Fitbit products. The latest models include the Fitbit Blaze, Fitbit Aria smart scale, Fitbit Alta, Fitbit Surge, Fitbit Charge, and the Fitbit Flex. The Fitbit is a wireless enabled wearable fitness tracking device with an intuitive user interface. The Fitbit competes with other brand models such

Park and Friedman were able to ship around 5,000 units with a further 20,000 orders on the books. Park and Friedman raised more money for their product from Brad Field and teamed up with Best Buy. Fitbit products are now found in 650 Best Buys and thousands of retail stores worldwide. The first tracker was reviewed as “pretty good”. In 2011 Fitbit was improved by adding an altimeter, digital clock and a stopwatch. In 2012 Fitbit One and Fitbit Zip were the first wireless fitness trackers to use Bluetooth 4.0/ Bluetooth Smart. This model allowed people to sync their Fitbit with IOS and Android as well as the Fitbit website. In 2013 Fitbit created a wearable bracelet: Fitbit Flex. Although the product was not entirely successful. The wristband was irritating people’s skin due to the nickel in the product. This resulted in a recall in 2014 and the irritating factor can still be a problem in some of their products today.

After that there are two other categories that does not include any wearables and those are the Wi-Fi smart scale which is the Aria 2 and then the Fitbit accessories category which includes all the accessories that can be purchased for the different bands as well as fitness clothing as well as the Fitbit coach (Bring holiday cheer, n.d.). The Fitbit coach is a personal coach to help a person with one on one exercises that can be done at one’s

This research proposal explores scholarly journals, internet articles, and my personal thoughts and ideas on the smartwatch, fitness band, and wearable market segment. I am proposing to obtain research on whether or not the Microsoft Band among other smart wrist wearables are currently and, if so, will continue to be desirable technological advancements in the market.

Being fit means that you should be active, get plenty of rest and eating a healthy diet and the Fitbit One Wireless Activity can help you do all of this. When you are awake the Fitbit will track your distances,stairs climbed,calories burned and your steps. While you are sleeping at night it will measure what your sleep cycle is and see how you can sleep better,also can wake you up in the morning without waking your spouse. You'll be able to upload your stats with your computer via the internet or using your I-Phone. You'll be able to set goals and track your progress with charts and graphs,powered by your stats. You will stay connected with your friends for friendly competitions or for their support,you can stay motivated by earning badges. 24 hours a day you will be able to log into your food,work-outs and a lot more,bring greater fitness into your life- socially and seamlessly.

Fitbit is an American company that produces activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed and other personal metrics.