Fitbit Scam Study

Old is new again, hopefully not tie tied shirts and flared jeans, the Fitbit One is a 21st century update on the basic and time proven method on how to lose weight and improve your health and fitness.

The decline of jobs involving high intensity manual labor, the the rise of internet, computer, and T.V. access means that we are more sedentary than in the past. Engaging in physical activity prevents and alleviated many common disorders and diseases such as: obesity, hypertension, cardiovascular disease, depression, and type 2 diabetes. The Center for Disease Control and Prevention (CDC) recommends that adults get 2 and a half hours of moderate exercise during a week (CDC, 2008). In the past, few years several companies have produced smart devices to help monitor and motivate physical activity.

Everyone is in control of his or her life. No one, except the individual, knows exactly what tactics work when it comes to health. It can often be a process of trial and error. Andria Martin’s experience with her Fitbit Flex is exemplified through a summary, the writer’s personal reaction, as well as conclusions that are derived from personal opinions.

The best part of the Fitbit is not the watch itself, but the app. The app syncs with your device via Bluetooth and keeps track with the device throughout the day. I quite enjoy this feature as it allows me to wear the device and not worry about keeping track of my steps, my sleep, and my heart rate.

Starting in May, the Apple Watch has garnered much attention. The Apple Watch has the technology to track and store information about the activity of the wearer – it can show a person’s daily activities, such as the amount of time spent sitting, standing, or moving, and it can provide and display goals, suggestions, and incentives for increased activity. The Apple Watch can also collect workout data, such as a person’s heart rate, calories burned, and other exercise –related statistics. Like other i-phones or mobile

His clinic gifted Dave a Fitbit in the first week of his program which he loves and he can track his steps, his heart rate to lower his blood pressure, his stairs climbed, and a bunch of other healthy habits. Dave enjoys his device and it joins him along his adventure. His physiotherapists praise him on completing goals and it inspires Dave to continue progressing. They also expressed pride in his weight loss and healthy habits. The positive and warm environment at CBI Health is genuinely motivating for Dave encouraging him to stick to his goals and return to work and continue his healthy

A beneficial effect of Fitbit is that it tracks any activity that is done, which lets the user know about their health and progress, if any, that is made (2). The odds of a Fitbit user caring about their general health are fairly high. With fitbit, the user knows what their heart rate is which can be helpful if a user has a heart condition in which they can not overexert themselves during an activity. Fitbit also lets the user know how well they sleep and how many hours that were slept (7). This useful information has an effect on society in which the user will have knowledge of their overall health and will know if they are unhealthy and/or have a possible abnormal heartbeat or rest period. With this information they will be able to talk to a doctor and get medical help if necessary. A harmful effect of Fitbit is that it could be inaccurate in providing the user with correct data. When someone buys any type of fitness tracker, accuracy is probably one of the top things on a list of musts this device must have. A study was conducted in which the Fitbit heart rate monitor was inaccurate by 20 beats per minute (5). People that have a heart condition can be negatively affected by this which could put their health at risk

Fitbit is a great wearable device that helps people maintain their health, and it works great as a fitness tracker. “Perhaps you have an autoimmune disease and have been required by your doctor to increase your level of fitness for health reasons. Thankfully, Fitbit is here to help you stay fit and help you with exercise” (5). Before Fitbit, you had to put big wires on your wrist and then exercise to be able to monitor your heart rate or to know how many calories you burnt during the day or work out. But now the monitoring occurs with a small wearable wrist device.

FitBit is a company that creates watch like devises that monitor your heart rate, hours you’ve slept and steps you’ve taken and climbed. This wireless device is used to inform its wearer if their daily routine is cutting it to keep them living healthy.

They have begun to also utilize the fitness tracker fitbit into their wellness program. The fitbit program can help with tracking employee’s fitness in real time. This is a great tool to have to motivate people to get in shape. This is a great way to use new technology and also help people connect with other people who have the same type of goals.

Picture this in you head, a wristband any color from blue to yellow and wearing it wherever you go to benefit the body. Well that time is now, because in the early 2016 Oral Roberts University made it a requirement for all freshmen’s to wear Fitbit to help maintain health fitness and personal information. The university concludes it’s a physical education course that will notify what kind of activity the students will be doing in and out of the campus. By doing so, most undergrads are tracked by how much they eat, sleep, and walk over 10,000 steps. Thanks to this technology, more and more people are participating in this program to exercise right and being well fit. Some viewers believe that wearing the Fitbit is a significant thing to the campus, but there is a huge disadvantage of what it can do.

Park and Friedman were able to ship around 5,000 units with a further 20,000 orders on the books. Park and Friedman raised more money for their product from Brad Field and teamed up with Best Buy. Fitbit products are now found in 650 Best Buys and thousands of retail stores worldwide. The first tracker was reviewed as “pretty good”. In 2011 Fitbit was improved by adding an altimeter, digital clock and a stopwatch. In 2012 Fitbit One and Fitbit Zip were the first wireless fitness trackers to use Bluetooth 4.0/ Bluetooth Smart. This model allowed people to sync their Fitbit with IOS and Android as well as the Fitbit website. In 2013 Fitbit created a wearable bracelet: Fitbit Flex. Although the product was not entirely successful. The wristband was irritating people’s skin due to the nickel in the product. This resulted in a recall in 2014 and the irritating factor can still be a problem in some of their products today.

Identifying and evaluating the market would be the best course of action for Fitbit. A global presence is a terrific opportunity. Data surrounding markets which have the capability to leverage the tool would be important. Third world countries may benefit from the product, but not have the electronic capability to support and/or use Fitbit. In addition, the culture and social dynamics of the market would play a factor into how Fitbit is received and would be adopted. A health conscious country similar to the United States dynamics would be ideal. Or segments such as Hong Kong and parts of China may prove as ideal locations, due to the forward thinking

FitBit is a wireless health and sleep tracker. The company’s goal is to provide a unique product, rich features at a highly competitive price. Target segmentation includes athletes, students, professionals and other groups in Australia. The product will be distributed to most of the electronic specialty stores and online. The tiny device will help people taking advantage of their

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.