Fitbit Swot Analysis Paper

If you are tracking your health and fitness progress using Fitbit, you may want to stop. A new study has found Fitbit to be inaccurate, causing concerns for the company. This comes on the heels of a lawsuit filed against Fitbit over the data inaccuracy the smart device provides. Is Fitbit a scam? The findings of the device’s woes are supported by two scientific studies. However, the company insists that both studies are biased. Could the war against smart device accuracy lead to an investigation of the Apple Watch?

Today, consumers can buy wristbands that count steps and track sleep, athletic shoes that monitor fitness, watches that double as phones, and smart glasses that function as a computer or GPS. Fitbits and apple watches are two of the most popular wearable technology in 2016 (according to www.cnet.com).

Fitbit Flex. The Fitbit Flex is the most basic fitness-tracking wristband that Fitbit currently sells and it is priced at $79.95 (Fitbit Flex, n.d.). This tracker tracks steps,

Park and Friedman were able to ship around 5,000 units with a further 20,000 orders on the books. Park and Friedman raised more money for their product from Brad Field and teamed up with Best Buy. Fitbit products are now found in 650 Best Buys and thousands of retail stores worldwide. The first tracker was reviewed as “pretty good”. In 2011 Fitbit was improved by adding an altimeter, digital clock and a stopwatch. In 2012 Fitbit One and Fitbit Zip were the first wireless fitness trackers to use Bluetooth 4.0/ Bluetooth Smart. This model allowed people to sync their Fitbit with IOS and Android as well as the Fitbit website. In 2013 Fitbit created a wearable bracelet: Fitbit Flex. Although the product was not entirely successful. The wristband was irritating people’s skin due to the nickel in the product. This resulted in a recall in 2014 and the irritating factor can still be a problem in some of their products today.

HPAC) would like to propose a way for students to guide themselves to a healthy and happier lifestyle. (Org name here) is an after school program that, with the help of FitBit Flex wristbands, encourages students to get up and move. FitBits are wireless activity trackers that monitor a person's steps, distance, calories burned and active minutes throughout the course of a day. The device comes with an application for both android and smartphone devices that allows the user to log food, and track daily trends. The device is worn on the wrist acting as a fashionable bracelet. It is also splash, rain, and sweat proof. FitBits have a leader board that allows the user to compete against friends in challenges. The bands will wirelessly sync to select computers and smartphones. The average cost for one Fitbit Flex wristband is one-hundred

Fitness and health is something that is looked upon as being hard to achieve and do sometimes. Fitbit is one of many companies that are trying to take of the challenge of how to make fitness and tracking it easy and fun to do. Introduction Fitbit started when two men, Eric and James, came to realize that wireless technology was starting to take off. They wanted to find a way to combine wireless technology and fitness together and after a few months in 2007 Fitbit was founded.

Consumers are becoming health conscious and Fitbit’s is certainly in the right direction to help them with the wellness progress. However, given the fact Apple products crushed many companies and its iWatch is a key competitor for Fitbit Inc. when it comes to wearable products. Garmin also comes with GPS technology that certainly adds more values to its wearables.

Fresh of the IPO diving block, Fitbit Inc. shares have since soared, more than doubling in price at its peak. The company pioneers an industry of wearable technology, being one of the first to develop and manufacture wearable, fitness trackers. Their products allow users to monitor basic health statistics, such as calories burned and distance walked. Their products also track some unique metrics, such as active minutes and stairs climbed. Fitbit also manufactures the Fitbit Surge, a more complex fitness tracker, but with added abilities comparable to smartwatches. Furthermore, Fitbit offers a premium, subscription based service that allows users to enhance their experience with more insight and analysis on the data collected by the trackers.

FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative, inspiring products and online services that combine the power of new technologies to make people more aware of their diets, daily activities and motivate them to do more exercises.

Product: The Fitbit is an activity tracker, wireless-enabled wearable technology device that measures the user's health data such as the number of steps walked and heart rate, the shape and size should not be too big in size or hindering and should have a simple and basic design resembling a wristwatch, colours varies depending on the style of customers. This product provides many benefits to the user, Basic Needs, which is to proactively identify symptoms, initiate emergency responses, a service that calls emergency services if there is any problem with the individual’s heart rate and that it has a simple interface for statistical data display.

Using technology to try and improve your fitness is becoming more and more common these days. There are many devices available, however one of the lower cost and simpler to use options is a fitness tracker. But while wearables, and fitness trackers in particular, may be somewhat of a new trend -- there is one company that seems to have a slight edge in terms of name Fitbit, has been in the business for many years. The company was founded out of San Francisco, California in October 2007 by James Park and Eric Friendmen. The original tracker was dubbed simply the Fitbit, and now goes by the name of Fitbit Classic. The Fitbit Classic spent a few years on the market and was a bit limited in terms of features. The Fitbit is mostly used measures

Today Fitbit claims 77% of the business sector and contends with real players like Nike. The Fitbit application is the number one downloaded fitness App in Apple's App Store. Unlike blue chip competitors, who invested in marketing, Fitbit spent less on promoting in two years than Nike did on one

This company is on social media but they are not on as many sites as Fit bit. Garmin VivoActive is on Twitter, Facebook, Instagram, YouTube, and Pinterest. They are on a lot of social media sites but, not as many as Fit bit. Garmin offers a lot more products besides fitness trackers and accessories. They have a wide range of products so they do not need to focus solely on their fitness trackers. Garmin has been a thriving company for several more years than Fit bit has. Fit bit seems to be the leading company when it comes to fitness trackers. Garmin is a more seasoned company and has several other products that are why they have been in business longer than Fit

Fitbit seems target those who understand and desire the data gathered by the Charge 2, to use to achieve certain fitness and health related goals. The design seems to cater for a younger market. By targeting young people, Fitbit can take advantage of the correlation between age and brand loyalty, as it has been shown that millennial consumers are the most brand loyal demographic (Smith, 2015). “Brand loyalty is likely fortified if the marketing strategies…present a clear personality of the brand” (Wu, & Lin, 2016, p194) and Fitbit maintains the company’s fitness and health orientated brand identity in the promotion of the Charge 2, in order to play to those loyal to the brand.

the makers of other health apps, like Fitbit and Nike+, showing the private industry 's interest in this technology.