Fitness First, the Leisure Industry

3394 Words Oct 23rd, 2008 14 Pages
Service Marketing

Individual Assignment

Fitness First
The Leisure Industry

Contents

Introduction……………………………………………………………………….2

Brief Overview…………………………………………………………………….2

Market Size and Forecast………………………………………………………2

Competitors…………………………………………………………...…………..4

Marketing Environment
External Environment…………………………………………………………..5
Internal Environment………………………………………………………....12

Opportunities and Threats………………………………………………..….12

Strategic Service Marketing Issues .................................................14

References……………………………………………………………………….16

Appendix:…………………………………………………………………………17

Introduction
This paper will be
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(Health and fitness market 2007)
The continued development of the health club market is likely to fuel growth in the Commercial Fitness Equipment sector, though this is predicted to slow to around 3 - 4% per annum as clubs seek to expand the range of ancillary services and increase membership retention levels. The forecasted outlook for the Health and Fitness industry remains reasonably positive in the medium term and should benefit from growing concerns over obesity and general fitness levels across all age groups.

Source: http://www.amaresearch.co.uk/health_and_fitness_market_07s.html
Looking at the present market performance, the prospects for the current trading year look much more positive than they have done for several years. A number of leading operators are gently increasing the pace of their new-build programmes in anticipation of strengthening demand and all the factors which have helped drive demand during the past decade remain just as relevant now as they did ten years ago. Nevertheless, with the consolidation that has taken place in the market in the past 12 months has come some relief from aggressive discounting and this has allowed operators to shift the focus back
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