Fitness Industry Statistics

Still, the industry has not been completely recession proof. In 2008 and 2009, demand for gyms and health clubs weakened as consumers cut back on discretionary spending. However, compared with other industries, the Gym, Health and Fitness Clubs industry has remained remarkably resilient, as increased leisure time and boosts in health and morale from exercise have kept the industry highly competitive. Gyms and health clubs have broadened

Destination Fitness, like most new businesses, will face a variety of economic issues. Whether it’s from internal weaknesses of the organization or external threats to the company, the organization must be prepared to overcome these obstacles. One of the biggest external threats to the economic success of Destination Fitness it the economy itself. Although the economy is steadily recovering from the recession, disposable income still comes at a premium for many people. In order to convince customers to become members they must, first and foremost, make it financially attractive to them. Keeping membership costs low will entice new customers through the door. After that it is up to the staff to make customers realize that their biggest investment should be to invest in their own health and well being. Another threat that Destination Fitness faces is the time constraints many drivers have. In order to meet there deadlines drivers have little time other than to sleep. In order to combat this, programs that are offered must utilize time efficiently and be able to bring results within strict time limits. This will also allow the trainers to assist more people and really give the customers the sense that Destination Fitness truly cares about their health, happiness, and livelihood. Legal/Regulatory It will be essential for Destination Fitness to determine the legal structure of

One crucial statistical fact that has helped Bally's to market aggressively is that The International Health, Racquet, and Sports club Association (IHRSA). Estimates there were approximately 41.3 million adult members of fitness centers in the U.S. in 2004, up 61 percent from 10 years earlier and 4.8 percent from 2003, with continued growth expected as health and fitness remains a priority for many consumers (Bally's Corporate Website, 2006). An alarming amount of Americans is putting on the pounds, with some figures suggesting that two-thirds of Americans are overweight or obese. The increasing amount of Americans gaining weight is causing the fitness industry to grow in earnings. Market data Enterprises Inc. reports that the weight loss sector is a $49 billion industry with expected growth of more than 10 percent annually in the weight loss center and meal replacement segments. With cross promotion of their products in other retail outlets and through other means such as apparel, nutritional items, and other fitness the company is a leader in marketing success as well. Demographic shifts seem inevitable and the potential for growth in the fitness industry looks to continue. Bally's: Healthy Starts/Healthy Hearts is the new marketing campaign and strategy that the company has ventured to employ to keep the

The continued development of the health club market is likely to fuel growth in the Commercial Fitness Equipment sector, though this is predicted to slow to around 3 - 4% per annum as clubs seek to expand the range of ancillary services and increase membership retention levels. The forecasted outlook for the Health and Fitness industry remains reasonably positive in the medium term and should benefit from growing concerns over obesity and general fitness levels across all age groups.

Everyone wants to get high productivity and efficiency in completing their work. There are lots of studies have shown that employees, who get regular exercise, have better performance on the job. From employees’ point of view, one of the competitive benefits that companies are offering is a full-service, on-site fitness facilities for their employees. While this certainly is significant, it may not be enough, for employers to begin installing onsite fitness center. However, there are a number of other reasons that the investment of onsite fitness center can benefit both employees of the company, and the employer itself.

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.

The area of Shred415 that I research was the competitors of the fitness industry. From big gyms with basketball courts, pools, and juice bars such as Lifetime Fitness to videos you can watch and work out to at home like P90X, there are thousands of different places to turn to improve your fitness and health. However, Shred415 takes a new approach at fitness with small classes of about 30 people that work out in intervals of either 5, 10, or 15 minutes. During these intervals, people alternate between cardio work on the treadmill and weight training. Shred415 is already taking a different approach at fitness, but will enough people make the transition to their new approach is a question that they need to ask themselves. Many

Owning a business is a dream for many people and one way to obtain that dream is to take advantage of a franchise opportunity. Work-out centers are a rapidly growing business. “Economically, the health club industry has proven to be recession-proof, averaging an 8% annual growth rate since the early 1990’s across all health clubs and gyms”(Snap Fitness, 2012). The following paper will reflect information concerning owning a fitness center and benefits to an individual who seeks to own a business in this industry. Individuals across the country who want to be fit often join fitness centers and most people want a no commitment month to

Increased the number of health clubs or gym memberships from 41.3million in 2005 to 50.2 million in 2012

Fitness industry in India lacks product differentiation; Healthy Nation will be much diversified when it comes to the services it will provide. We will have very capable, competent personal trainers, proficient managers and nutritionists. We have taken the price sensitivity of the customers into

The health and fitness industry faced challenging economic conditions in 2010-11. As a result some gym goers had to cancel their memberships or opt to exercise independently at no cost. Others switched to exercise at the budget gyms, which do not require long-term contracts and charge less for their very basic services. As a result a number of gyms have seen sharp decline in membership numbers, whilst newer budget operators have benefited from that. There are also signs that traditional full spectrum gyms have suffered over the past five years as consumer preferences shifted towards boutique studios, personal training and boot camp style operators.

This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect.

The health and fitness industry is a continuously growing industry. The fitness industry has doubled in size over the last 10 years, and is a $17.6 billion industry. North America has over 25,000 health clubs currently. Entrepreneur magazine named the fitness category the fifth hottest franchising trend in 2005 and since 2005 has continued to grow. There is also consistent growth of the young-adult population which is our primary target market. Cross-fit falls under the fitness category it is creates a broad desire for many people. Cross-fit creates desire for social activity, which creates a

This essay will be examining how Fitness First uses marketing, finance and human resource management to continually be an effective and sustainable sports organisation. Fitness First is the largest gym, health and fitness group in the world with more than 1.5 million members and over 550 fitness clubs. (www.fitnessfirst.co.uk, 2009)

The growth plan is ultimately driven by the growth of the entrepreneur who started the business. (Hart, 2013). To ensure the growth of K9 Fitness, staying competitive in the fitness industry is crucial. There are new gyms opening up in multiple cities every single day, each with new types of machines, new weights, and new types of group classes to help keep peoples interests. Some of these gyms are selective to a certain type of workout class, such as yoga studios, pilates studios, cycling, etc. K9 fitness will have all of those classes included as part of the membership fee. There will be trainers that specialize in each specific class offered so that the members will only be taught by those with trained knowledge. Many gyms