Five Cultural Factors On Consumer Choice And Consumer Behavior

1. When selecting a UPL the Commander must take into consideration which of the following qualifications? The commander appoints an officer or non-commisned officer ( e-5 r above) on orders as the UPL

There are five major dimensions of personality: extraversion, agreeableness, conscientiousness, neuroticism, and openness. Neuroticism includes anxiety, depression, hostility, impulsiveness, self-consciousness, and vulnerability. Warmth, gregariousness, assertiveness, activity, excitement seeking and positive emotions characterize extraversion. Openness includes openness to fantasy, aesthetics, feelings, actions, ideas and values. The facets of agreeableness include altruism, compliance, modesty, straightforwardness, tender-mindedness, and trust. Conscientiousness includes achievement striving, competence, deliberation, dutifulness, order and self-discipline (Article 3).

Other core personality variables that are present at birth and innate to human beings. To better understand the biological and genetic factors that affect personality one must consider how prominent researchers define personality. According to Joshua Wilt and William Revelle (2015), personality is “the coherent pattern of affect, cognition, and desires (goals) as they lead to behavior” (p. 479). Correspondingly, the most prevalent personality framework is the “Big Five,” or the five-factor model of personality developed by McCrae and Costa who specifically assume that traits are biologically based, inherent tendencies that persistently influence thoughts, feelings, and behaviors throughout life (Broderick, & Blewitt, 2015). The five traits are as follows: (1) Extraversion which has the characteristics of being outgoing, enthusiastic, active, talkative, and assertive. (2) Agreeableness which has the characteristics of being warm, forgiving, sympathetic, kind, affectionate, generous, and compliant. (3) Conscientiousness which has the characteristics of being organized, reliable, careful, responsible, self-controlled, and efficient. (4) Neuroticism which has the characteristics of being tense, sensitive, moody, anxious, self-pitying, and self-conscious. (5) Openness to Experience which has the characteristics of being insightful, imaginative, artistic, curious, having wide-ranging interests, and a positive orientation to learning.

The big five personality traits are traits are openness, conscientiousness, extraversion, agreeableness, and neuroticism. Openness is how open someone is to trying different things or how adventurous they are. Someone that rates very high in openness would have a wide variety of interests. Conscientiousness is having good control of one’s thoughts and urges, being organized in life. Extraversion is how sociable a person is. If the person is talkative, easy to get along with, and likes being around others they would be an extravert. Agreeableness is how easily someone is to agree with another person. People that rate highly in agreeableness are also known as nice and understanding. Neuroticism is instability in one’s emotions. People high in

Personality traits reflect people’s characteristic patterns of thoughts, feelings, and behaviors. Motivation is a factor that is highly dependent upon personality and because of this, managers must be able to recognize and respond to the different traits. Personality has been studied extensively throughout the years and researchers have found five distinct personality traits that are most relevant to organization; agreeableness, conscientiousness, neuroticism, extraversion and openness. Because of the way personality influences a person’s performance, these are

The purpose of this exercise is to broaden your understanding of consumer behaviour by bringing

Conscientiousness and neuroticism are also included in the big five personality traits. Conscientious people are very thoughtful, possess good control over impulses, and have behaviors directly at goals in life. They are usually organized and really pay attention to details.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

The culture plays a significant role in development of attitudes and behaviors for purchase and consumption trends. The consumer market trends are chaining in emerging markets. China and Middle East are

Consumer behaviour includes the studies of any behaviour, internal or external, mental and physical, that influence purchase.

1. The culture: the first factor is that entrepreneurs need to consider when you want to penetrate a market is defined earlier as it is fundamental specific trait of an entire country and also is the decisive factor in the buying behavior of consumers. At each different countries will have different culture, so entrepreneurs need to be cautious when choosing a marketing strategy to suit each market where they are headed.

Due to the difficult economic situation that people are facing these days, customer’s income has a major factor in determining their consumption behaviours.

According to Assael (1987), shopping behavior is the most unique for behavior which the consumers exhibit. Gifts, clothing, groceries, gifts and household items are some of the most common type of shopping which consumers indulge in a highly frequent manner. But according to Dholakia (1999), occasion and motives are also some crucial points which influence the consumers shopping behavior. For example, for some consumers, shopping is all about getting the best deal out of bargaining, for some (especially teenagers or the young crowd) shopping is a means of getting acquainted and interact more with others in a social context and for some it is a way of breaking out from the regular monotonous professional and personal routine (Reid and Brown, 1996).

Since the1950s, the majority of consumer behaviour literature has been built upon two assumptions. The first is that consumer behaviours can be influenced and shaped by multiple factors, which can be generalized as (Engel, Blackwell, and Miniard, 1995):

The term consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating & disposing of products & services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases & disposal.