Ford Company Essay

Ford Motor, Australia remains as one of the popular automobile companies in Australia. The company is an auxiliary of Ford Motor Company, a global automotive company that builds and markets automobiles in various continents of the world. Over the years, the company has increased its investment in the automobile industry through designing new automobile brands to fit the different segments of its business. The company has done this through increased investment on research and development, as well as, in marketing. Effective marketing of its automobile products has made the company experience great sales in the past couple of years. However, as the automobile industry continues to change, the company faces the challenge of making necessary

Ford makes lots of car. But, the product that the essay will make the light on a car called “Fiesta”. Fiesta has lots of features. It has a navigation system, and audio system. It also has My-Key, which is a system that can help others drive the person car more responsibly. Another thing, it has Hill Start Assist which is a modern technology to help the driver prevent rollback. It also has really nice colors such as Silver Metallic, White, and Black Metallic. Ford Motor Company is a successful company, and any successful company has a competitors. The competitors to Ford Motor Company are BMW, FIAT, KIA, Peugeot, Mercedes, Mini, and Honda. There are lots of competitors to

A strong ecological awareness may threaten Ford Motor Company, because if Ford cannot offer more environmentally friendly products to meet consumers’ demands/needs than their competitors, there is a possibility that consumers might consider switching to a competitor’s product.

The roaring twenties saw many improvements and additions at Ford. By 1919 the Model T held 40% of the domestic market (“Ford Crises of 1920-1921,” 2007). Throughout the 30s and 40s, Ford continued to set the standard for the automotive industry. The company’s first new V-8 engine was debuted in 1932. (Ford Richmond Assembly Plant - Operation during the 1930s) In 1940, while Europe and Asia had gone to war and the United States still struggled with economic depression, the Richmond Branch produced about 100 cars each day. Soon this became a Mercury assembly plant, so five models of Mercury’s including sedans, coupes, and convertibles comprised about one-quarter of Richmond's output. Sales of Ford's 1941 models were among the best ever due largely to the demand created by WWII. (Ford Richmond Assembly Plant – Ford’s Conversion to War Production)

Ford Motor Company’s Background, Product and Services, Vision and Mission, and Supportive Nonprofit Organizations and Community Services

Ford has had to face various challenges and current goals are to obtain the market share from its competitors and build the vehicles consumers are demanding. By meeting these needs, the company can redefine itself. With consumers trying to decrease their debt and an increasing number of competitors showcasing fuel-efficient vehicles, Ford needs to create affordable high quality and fuel efficient vehicles to remain competitive. An internal analysis of Ford Motor Company will evaluate its resources and capabilities. This analysis can aid in determining Ford’s cost position, competency, and competitiveness in the current marketplace.

The business environment is also changing so that many of the businesses are becoming innovative with time. The world economy is concerned about the rise in global warming which occurs as a result of the carbon IV oxide emission from the fossil fuel. So, it is right to say that Mary T. Barra’s effort to ensure that General Motors produce or manufacture motor vehicles that are environment friendly and especially the solar vehicles is good for the overall growth of the economy and is in line with the PESTEL strategic concept of a good business environment. The strategic concept of providing a pollution free product is in line with the needs of the modern economies where most of the innovations are going towards clean and renewable energy. There are many reasons why the motor vehicle industry in the United States of America is going to continue growing under the President Trump’s administration. The first reason is that his political statement supports local industries as he states clearly that it is an “America First” where the interests of the United States companies and employees will be given first priority. Accordingly, this would end up in creating a good working business environment that can be relied on in the long run. The political and environmental concerns as raised on the PESTLE analysis are very important as they make

When understanding a financial situation, some may find it difficult to determine exactly where they stand. Many aspects of finances are complex and involve long calculations that are hard to understand. For instance, the way people spend their money could be helping or hurting them. If a person spends on items that increase in value or may generate income, then these items can help the person's finances. On the other hand, if the money is spent on frivolous purchases, people can find themselves in owing more money than they make. Each situation

Mustang Resources Ltd., (ASX: MUS) (“Mustang” or “the Company”) is a gemstone explorer and developer company, headquartered at Sydney, Australia. The Company’s shares are traded on the Australian stock exchange. Mustang is presently focused on developing its flagship project namely, the Montepuez Ruby Project which is located at Northern Mozambique in Africa. In addition, the Company holds ownership interests in the Balama Graphite Project and the Save River Diamond Project, both are located in Mozambique. The flagship Montepuez Ruby Project is situated just eight kilometers northwest of Gemfields PLC (LN: GEM), the world’s largest ruby deposit holder. The Montepuez Ruby Project remains on schedule and is expected to start bulk sampling in

Ford Motor company, founded by Henry Ford, is one of the longest lasting automobile companies in the world. Just like any business, corporation, or establishment, Ford Motors has a vision and a mission statement in which makes up the principals that they stand upon. The mission statement in simple terms is “One Team. One Plan. One Goal.” It is also called the “One Ford” mission, in which basically says that anybody that is connected with Ford has the same mission, in which metaphorically spells “unity” (Thompson, 2017). “People working together as a lean, global enterprise for automotive leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction,” is what exemplifies one team. “Aggressively restructure to operate profitably at the current demand and changing model mix; Accelerate development of new products our customers want and value; Finance our plan and improve our balance sheet; Work together effectively as one team,” exemplifies one plan. Finally, the goal of Ford Motors is “An exciting viable Ford delivering profitable growth for all” (Thompson, p.1, 2017). The vision statement of Ford Motor Company is, People working together as a lean, global enterprise for automotive leadership.” The leadership of the automotive is ultimately measured by everyone who is connected to the company in which includes the employees, suppliers, communities, customers, investors, and dealers,” (Business, 2015). In order to carry out a vision, one must have a plan of action in order to carry out the vision that has been set. Ford Motors constantly works toward their vision by building, “great products, a full family of vehicles – small, medium and large; cars, utilities and trucks – with best-in-class quality, fuel efficiency, safety and smart design; strong business, based on a balanced portfolio of products and global presence; and better world, accomplished through our sustainability strategy,” (Business, 2015). The mission and vision statement of Ford Motor Company is definitely effective.

Environmental scanning is a critical piece of the planning process in the POLC framework and “means that planners must be aware of the critical contingencies facing their organization in terms of economic conditions, their competitors, and their customers.” (Carpenter, M., & Bauer, T. (2009). Introduction to Principles of Management. In Principles of management (p. 9). Nyack, N.Y.: Flat World Knowledge.) The American auto industry is no exception to this fact and must face the impact of shifts in global competition and changing consumer expectations on their industry. The global recession that started in 2007 has impacted the American and worldwide automobile industry by forcing corporations out of business, into bankruptcies and corporate restructurings. There have also been changes in the supply chain of components that go into these vehicles due to the same economic hardships hitting the companies that provide the components. The global demand for automobiles is rising and emerging markets in the BRIC nations (Brazil, Russia, India, China) as well as an increased appetite for higher margin vehicles in North America will create opportunities for the auto industry if it can properly plan and forecast sales growth and consumer demand. “Apart from sales volume growth, four challenges will shape the near and medium-term future. The industry response to these challenges could raise profitability...these challenges will matter much more for established markets than for emerging

Ford goes through the effects of the replacements to its products. This section of the Five Forces analysis discusses the threat of substitution that Ford faces in the

To analyze and deal with environmental factors, we can use PESTEL framework, and Porters Five Force analysis. World wide automobile company like Toyota depend on vehicle prices, per capita disposable income, fuel prices and product innovation. For supplier, vehicle prices stem from material and equipment costs, with higher steel and plastic prices raising manufacturers' purchasing costs and, ultimately, retail prices. . For the demand side, Income determined affordability for consumers. As incomes increase, the propensity to purchase motor vehicles increases as they become more

With the development of the global economy, the interaction between environment and companies became more important, therefore, throughout macro environment analysis, which includes political, economic, social, environment, legal and technology (PESTEL) that provides an indispensable part in the comprehensive list to understand opportunities and threats on the businesses (Searle and Barbuto, 2010). In this industry, political, economy and technology would mainly influence the strategies, thus

Ford has two unique ways to protect its market share. Ford has a renting car system which you can rent a car rather than buying a care. According to Penn Schoen Berland, an independent research company, one third of millennial has interest to rent a car rather than buy a car. In renting system, Ford adopts one way journey system which you “pay as you go” and “you pay how much miles you go.” Another unique system is Ford Credit which Ford offer credit card to customers. Ford Credit helps Youngers to rent a car or lease a car from Ford.