Five Forces Analysis Of Zalora

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1.0 Introduction ZALORA is a fashion company, it has created in 2011 as an online fashion company active in emerging markets. In 2012, ZALORA launched in Singapore with 500 fashion brands. The Founder, Harry Markl set up local warehousing around the Southeast Asia region as for speed delivery. He started the company in Singapore, it was created because they believe that fashion is for everyone, being yourself, expressing personality and attitude. Singapore is a country which located in Southeast Asia, it is a global financial centre with tropical climate. Singapore officially gained independent on 9 August 1965, its politics have been ruled by the People’s Action Party (PAP). The economic growth and political stability were sustained by the guidance of PAP. It is not regulated by politicians, but by an administrator in a meritocracy where power is gained through skill, performance and loyalty to the nation and policies. Despite of its mighty position, the Singapore government has maintained a clean and a corruption free image. Furthermore, it has a multicultural population where giving fair treatment to all races. This report will focus on making PESTEL and Portal’s Five Forces analysis of ZALORA and provide some recommendation of the company.…show more content…
(Zalora, n.d.). The customers will also enjoy free delivery if they purchase over $40. Moreover, if the customers do not completely satisfied with their purchase, they may choose to return within 30 days. (Zalora, 2014). According to the terms and conditions that the company had stated. Furthermore, the customers can choose to pay by cash upon delivery otherwise pay in advance which mean online payment is available. Besides all the benefits, there are many customers very satisfy with ZALORA service. For example, the customers mentioned in fast delivery, accurate in size, affordable price. (Reviews,

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