Five Forces Model

Competitive analysis is an essential part of strategic marketing where companies continuously monitor the business activities of its competitors gathering and analyzing industry information keeping up with the current trends and developments providing a perspective on the probabilities and possibilities of the future (Brannon and Divita, 2015). Athletics Supreme faces competition from its top three competitors. Dick’s Sporting Goods has made adjustments and shifted sales to meet changing trends in the area of sports now catering to serious athletes and children, and young adults at all levels of play. Foot Locker, Inc. is a leading retailer in athletic shoes and apparel mostly operating specialty stores malls across the United States. Walmart

In a hurry to bring new products they are forced to sell off old products at discount. They are in a way cannibalizing their own products.

Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift.

Dicks Sporting Good is the largest and most profitable publicly held specialty sporting goods retailer in the nation. In 2012, they strengthened their competitive position by expanding their store network, enhancing the customers shopping environment, growing their own private brand portfolio and upgrading several of their key technology systems. They have also set the stage for future growth by opening a fourth distribution center, breaking new ground with the “Untouchable” marketing campaign and fueling the market research engine by testing new retail concepts. For the last three years the store profits grew tremendously. The initiatives drove sales up and they were able in 2012 to have $345 million in cash and cash equivalents and no outstanding borrowings under our revolving credit facility (DKS Annual

Implementing a frequent shopper program will also help provide high value incentives by initiating a partnership with a program providing loyalty points. Such a

The Loyalty Points Program, also known as “frequent shopper program”, is a program that would allow the customer to accumulate points that can be used within the Kudler Fine Foods stores. With this program, customers shopping and purchasing habits can also be tracked. With the points that have been accumulated by the customer, the points can be exchanged for high-end items within the stores. By employing this program, Kudler Fine Foods will be more familiar with their customers as well as their spending habits. In addition to, this program will allow Kudler Fine Foods to keep track of each and every customer on the frequency of their visits to the stores and keep having them come back to accumulate more points.

This is getting a coupon just in a different, better way. For instance, some stores are rewarding the honest 99 percent of customers who return items with special offers. Say a 20 percent discount or $10 off a specific item. In paragraph thirteen of the same article, the author states “ ...allows the retailer to keep you on the store’s network, which can also detect when you search other online sellers for lower prices.” When being connected to the store customers can get better deals on certain items. For example, if a customer checks prices online while they're in the store, they might get messages that the store will match the lower prices they

rewards program customers are able to enjoy a beverage and have a chance to win merchandise

Athletic Supreme is now ready to carry the team to victory by expanding its inventory to include a sportswear product line providing its customers with “one-stop” shopping opportunities saving time and effort with selecting and designing team sports apparel by delivering a relevant product assortment creating an engaging environment and the ultimate customer experience. Hayes and Venkatraman (2015) mentions that sportswear and other performance apparel fill a specific niche market and permeate all aspects of the fashion business providing challenges and opportunities for companies operating in the market. In competitive sports, the implication of the performance of sportswear can often be the difference between winning and

Have you noticed that almost every merchant, credit card and business is now offering rewards programs? Loyalty programs are all the rage – and so is finding discounts. Discount coupons have never been more popular or used more than they are right now. Even high-end department stores offer membership rewards and discounts via email and through the mail.

Games and other activities for children and adults alike line outside the front of the store, throughout the interior between displays. Seminars on fishing etiquette, gun safety and fragile habitat conservation and reconstruction are held on an almost monthly basis. One evening in the front courtyard, a large Bass Pro sponsored pool had been stocked with fish, with younger children enthused at the opportunity to reel in a fish on the store’s front. Along with hosting events from other locally owned businesses, Bass Pro works in close relation with local Departments of wildlife and plays a large role in habitat improvement and

They want it to be a one stop for all store, that they can reach everyone’s needs.

Harrods has been synonymous with the most elevated amounts of extravagance and client administration. Being the world’s top retail establishment on what gets a kick out of the chance to call a definitive shopping experience which is Harrods reputation. (Harrods, 2015) Harrods is confident that customers will be prepared to pay, and it is approaching the advantages of the high-quality products. However, for customers who want to get a discount on the products, Harrods is offering a discount card as well which is called Harrods Rewards. Each pound customers spend in-store and online, they earn points which is rewarded through discount card, and whoever gets 500 points they have earned, customers will get to spend £5 on whatever they need in-store.

In my opinion the threat to new entry into this industry is low. I say it is low because it will require a high amount of capital in order to get established in the industry. Furthermore it takes a lot of resources, innovation, financing and marketing in order to maintain your company so it cab be able to compete with the juggernauts of the industry. The knowledge of this would deter many companies from trying to enter the industry. Thus diminishing

When searching for a retailer that has a rewards program, I did not think to look at Walmart at first. However, upon further investigation, I located information about a rewards program Walmart has in the form of a prepaid debit card. Yacik (2016) describes the card as a prepaid debit card that can be reloaded with money and can be utilized when making online purchases anywhere either Visa or MasterCard debit cards can be used (para. 2). Right from the start, this makes it convenient for the consumer since it does not limit where the card can be used. That benefit leads to the next question, what are the benefits to the