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Five Strategic Goals For Teds Business

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Old Dominion Trail Bikes Question # 1: Three strategic goals for teds business 1) Enterprise location The location of his shop was strategic in that: • His bike shop in Vienna had many riders who passed near the shop as they rod up to Alexandria, the many bikers bought spares from Teds shop, could rent a bike from his shop and get repairs thus more income • Near Teds shop in Vienna, there were eating joints for the bikers and enough parking spots for the bikers. • In his shop in DC, there were large crowds of students and tourists who frequented the area so they could buy and rent bikes and get accessories for their bikes. 2) Diversification of the services offered to suit the needs of his clientele Ted sells both high and low-end bicycles to meet the needs of all his customers that are moneyed and those that are not moneyed. In addition, he did repairs and maintenance at his shop to cater for the customers that needed just that. He also ran rent a bike services that was income generating and also sold different types of bikes like tricycles and sophisticated bicycles. 3) Reducing Overall costs Ted pulled out from high advertising costs that ran up to 30000 dollars on the local dailies, and he now has a website as well as he shares a link of his website on major biking websites. Employees- Due to the fact that there are a lot of customers during a particular season, ted reduces the cost of employment by having only 15 permanent employees and 15 temporary staff, in some of

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