Flight Centre

The demographic characteristics of customers can be broken down by the class they choose to fly. First Class is chiefly attracting high-income earners, who are concerned with a high level of service and enjoy an air of exclusivity. These are knows as “comfort seekers” and they can include business magnates, federal politicians, sporting stars and a-list celebrities. The First Class market is highly concentrated; less than 3% of passengers will choose to fly First Class but those customers make up close to 30% in revenue for the airline (Keen and Strand 2007). Because the focus is on service and

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

Flight Centre offers a very competitive price. The prices are usually are lower than its competitors when it comes to domestic and international flights. It provides the option of different prices ranges. These price ranges depend on the services that a customer requests. It provides economy class, business class, premium class, and first class price ranges. Due to its affordable prices and good services, it has grown to become a 13.5$ billion business comprising of more than 30 brands. It works had to keep up with the competition by providing best possible prices while ensuring customer loyalty (Flight Centre the Airfare Expert).

In coming up with a pricing strategy, it is important to communicate the prices based on value created for different customers segment as lack of it always results in price sensitivity and intense price negotiations. Since it is not right to assume that every client understands the value of my products, it will be my responsibility to address this through effective pricing and value communication. For instance, as I will create an app for the restaurant, some of my clients may lack the knowledge to use it or may not understand how some features in the app might satisfy the unmet needs. In this case, I will ensure that my clients get to know the existence of the app and how to use it even if it need assistance from some specialized staff. I will also ensure that they get to know the benefits and values the features of the app brings in their dining experience. By knowing the value I offer them, they will be willing to pay for it.

ReferencesMarion, A. M., & Cengage, G. (2006). "Product Mix" Encyclopedia of Business and Finance. Ed. Retrieved 31 Jan, 2009 from http://www.enotes.com/business-finance-encyclopedia/product-mixQuickMBA.com (2007) "Marketing Research" Retrieved February 2, 2009from http://www.quickmba.comThe Home Depot. (2009). Retrieved January 31, 2009 from http://homedepot.comThe Home Depot, Inc. (2009). "The Home Depot Values". Retrieved 31 January, 2009 from http://corporate.homedepot.com

Further analysis of marketing tools, such as the marketing mix, will help flesh out the SWA case study. The marketing mix is generally accepted as the use and specification of the 4 P’s describing the strategic position of a product in the marketplace. These variables are known as: product, price, place (distribution), and promotion. Southwest’s product is travel: a service that is highly

Kotler, P., & Keller, K. (2012). Marketing Management (14th ed., pp. 517-518). Essex, London: Prentice Hall.

In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.

This is an individual assignment as a single report in two parts. Candidates are encouraged

Flight Centre is market leader in the Australian retail market with 20 % market share in 2001. In the corporate market they have similar market share. This position indicates strong customer satisfaction and ability to deliver on their promises.

Moving on towards the various pricing strategies, the first pricing strategy is the differential pricing. This is to charge different prices to different target markets, which is usually not considered illegal in the case of services. The prices charged differ according to the types of customers being served for example children and disabled people usually get a discount on ticket prices.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business.

Briefly describe the pricing structure that is used with this product and explain the benefits of this method.

Submitted By: Submitted To: M.Umair Sheikh Mam. Anushey Reg# NI-F7-BBA-212 3rd Semester Date: 21st October, 2008 Introduction: Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. There are four P’s in marketing mix which are: 1. 2. 3. 4. Product Price Place (Distribution) Promotion. SONY Corporation Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world 's largest media conglomerate with revenue of