Flight Centre Essay

JetBlue was founded in 1998 by David Neeleman, who had a vision to bring humanity back to air travel and make the experience of flying happier and easier for everyone (Brennan & Morgan, 2007). Since the industry was deregulated in 1978, over 100 airlines have been launched, with only a few becoming successful (Stalter, 2007). This was due to the highly competitive nature of the airline industry, with high capital requirements, high fixed operating costs and limited access to routes (Dalavagas, 2015). By 2005, JetBlue was one of the few successful airline start-ups and had begun to establish brand recognition and a following while beginning to carve out a distinct and profitable position as a low-cost airline and offered a high level of service. During the same year, the four major

Aircraft Solutions (AS) is a recognized leader in the design and fabrication of component products and services for companies in the electronics, commercial, defense, and aerospace industry. The mission of AS is to provide customer success through machined products and related services, and to meet cost, quality, and schedule requirements.

Explain the issues which limit the independence of the internal audit department in Flyjet Co. Recommend a way of overcoming each issue.

The staff are the core of the business. With a strong focus on training and development and recognition of staff achievements, the company has been able to enjoy high staff retention and hence more effective and long term client partnerships. Services are tailored to suit clients needs and customer satisfaction feedback is an integral part of the business operation. With a diverse range of clients ensures that service levels are kept consistent across the board.

2. The London based Airline could have verified their passenger list and should have identified Prof. McPherson as a Gold card member and a loyal customer and should have taken any one of these actions based on the situation:

JetBlue Airways was created with the primary purpose to provide low cost American flights with “top-notch customer service” at budget prices. On the stormy day of February 14, 2007, their airline service was tested to the extreme. JetBlue initially serviced passengers between New York and Florida and then expanded rapidly. By the end of 2006, the airline had 500 flights operating in 50 different cities providing each passenger with (luxury) amenities such as TV, and leather seats (Laudon, pg. 72). This rapid expansion brought challenges the airline had not prepared

Of the above mentioned companies Southwest airlines poses the most direct and intensive threat to business. The intense competition is no surprise; due to Jet Blue’s founder David Neeleman was a fired executive of Southwest. Southwest began service as a low-cost airline with three planes serving Dallas, Houston and San Antonio. Southwest ranked #1 in 2009 and #2 in 2010 among all airlines for the number of passengers carried (BTStatisitics http://www.bts.gov/press_releases/2011/bts017_11/html/). Southwest continued to rank highly among JD Power and associates 2011 North America Airline Satisfaction Study in the areas of reservation, boarding, staff, costs and fees, and check-in experience. The point-to-point network system employed by both Jet Blue and Southwest Airlines allow

Qantas Airways Limited is the largest and oldest Australian airline group, founded in 1920, to provide the operations of customer and freight travel services, throughout both the international and domestic aviation transportation markets (Qantas Airways Limited, 2017). Qantas is the third oldest airline in the world, after KLM and Avianca, and known greater widely, as the leading long distance airline in the world. One of Australia’s most iconic brand names, Qantas, accounts for occupying a substantial market share in the air travel industry, in which 2015 averaged 28% for Qantas international markets, and July 2016 accounted for 39% annual share of capacity in the Australian domestic market (anna.aero, 2016 ). The Qantas group

Jet-blue Airways is American low cost airline head quartered near New-York city. It’s foundedin August 1998 by David Neeleman with Joel Peterson as a chairman and David Barger as apresident and CEO. By late 2006,like some other airlines, JetBlue faced some softening demand and high cost due to the increase in fuel prices. Barger realizes that JetBlue needs to take further steps to slow its rate of growth. Barger was not sure about the reductions across E190 and A320. The E190 showedpromising growth opportunities and challenges for JetBlue. At the same time, the A320 wasconsidered as proven plane that had succeededover past 6 years. Most of the airline industries were using hub-and-spoke system and point-to-point services. Due to this service, South West Airlines showed consistent profits. After September 11th, the airline industry experienced trouble due to attack. Looking at the history of Jet-blue, it started with just 10airplanes in 2000 and by 2011 the company planned to have 290 planes in service. To support customers, Jet Blueprovided

The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline, which was founded almost 25 years ago; it is a leading player of Sir Richard Branson 's Virgin Group, who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley, West Sussex, England, near London Gatwick Airport, they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at Gatwick and London Heathrow Airport, using a mixed fleet of Airbus and Boeing aircrafts. Despite Virgin Atlantic’s growth the

An integral part of the JetBlue® business model, in addition to low-cost and increased amenities, was a limited but strong capital base. The company operates and maintains a single type of aircraft, the Airbus A320. This model was found to be most reliable and fuel-efficient. Additionally, the fleet included high technology amenities for both the crew and guests (3).

The future of the industry is in JetBlue’s “cheap chic” style. Airlines need to maintain a cost effective price point while also not appearing cheap. Small

The management system at Delta Airlines has always been founded on a “family-oriented” approach; with an emphasis of long-term job security in exchange for employee loyalty. In an attempt to recover from significant revenue losses, the company was forced to turn away from the family business approach during the financial turmoil which affected the entire airline industry in the early 1990s. This change was very disconcerting for the employees, who began exploring options to unionize. Fortunately, the company returned to a business model which 1) restored employee confidence; and 2) provided employees with the opportunity to become emotionally invested in the future success of the organization.

The company we have chosen is “Aircruising Australia Limited”. The company is Australian owned, based in Sydney and was established in 1983. The company operates under “Bill Peach Journeys”. The company provides a service to its customers. They aim to give people the opportunity to have air cruise experiences in Australia and worldwide. They provide travel through private aircrafts, cruises and private trains. They also organise personalised tours, accommodation and fine dining throughout the travel.

Within the category of services, it applies to different types of customers such as family, solo travellers and business travellers, the key focus of this report is on the upper-class service for business travellers and how it influences business travellers to purchase a flight package from them instead of using their competitors Jet airways, British Airways or Emirates. We can discover the decision-making process and how it operates but it’s important to understand the marketing strategy behind the company that makes it very successful and attracts more business travellers to fly with them.