Flippin Sweet Executive Summary

The small businesses that I've decided to use would be Food Lion, Kroger's, and Food City. Although, Kroger's and Food Lion seem to be much of a bigger company than Food City, I would like to compare the three companies and their social media platforms. Advice is much appreciated.

Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech-savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation and promotion deals (Newstex, 2014).

We will carry a heavy social media presence as we promote on outlets such as Facebook and Instagram

Thus, the overall median income attests to the mid-spectrum of the middle class. While, the median age of the city population is 34.5 years, which is an indicator of a millennial age population known to thrive on the convenience of dining, as well as, a willingness to pay more, in addition to going to great effort to find both healthy , as well as, fresh foods. Moreover, the millennial characteristically align themselves readily with the local, whole food, or sustainable food movements, thus, fit the concept of A Little Taste of Texas. Additionally, the location, A Little Taste of Texas, occupies indicates an intermediate area near several established, as well as, newly developing residential communities with housing incomes ranging from $120,000 to $285,000, according to data from American FactFinder (n.d.), as well as, the populated, 3,700 person Trinity High School, and the 1,800 member, Euless First Baptist Church . Hence, the data indicates the existence for the potential availability of customers to support, A Little Taste of Texas. Therefore, A Little Taste of Texas will target the mid-income family, the senior citizen, the churchgoers, and teen during specific periods of time, as well as, days of the

Here is another example of a campaign I worked on and helped organize called the Tap Takeover hosted by Pigeon Hill Brewery. The Pigeon Hill Tap Takeover was an event we worked all month on. I did many promotions for this invent including Facebook and Instagram post, I made signs that I put up around town and also made small business card of the event that I would put in the guest books. On the actual day I made the servers put fake Pigeon Hill tattoos on and stickers on their serving books and gave them extra to give to the customers if they ordered a Pigeon Hill beer. On the left is one of the Facebook post and on the right is an Instagram post. As you can see I was able to reach more people through Facebook Instead of Instagram.

Progressive’s reasons for showing competitors prices on their website is to aid in building extra personal service in attracting and maintaining their customers since they believe that price is a determining factor of achieving trust and loyalty and sets insurance companies apart if they show the significant difference in prices with their competitors. They believe that decisions are simple and customers are confident if they have a quote around what they can afford and a price that fits their budget. They make the site interesting by giving product reviews, comparison features and advice on different services so that visitors will be hooked and patronize them. Also, the prices are to help in choosing a coverage at a very low cost. Most customers

As a group we recommend Frog’s Leap Winery must focus on expanding their current market. In the next few years, Frog’s Leap needs to brand a name for themselves by finding new demographics, highlighting their environmental friendly approach, and turning their strengths into core competencies. The best way to implement this type of strategy would be trough the utilization of social media, such as a Facebook business page, Twitter account, an Instagram account, or updating the company website. As a group, we feel a social media campaign, or viral marketing strategy, would be very beneficial to Frog’s Leap as well as being cost effective to the company considering social media is free. The social media sites will allow Frog’s Leap to post

While the use of social media has been an important new tool in our overall outreach and advocacy arsenal, we have also been aware of the importance of qualitatively and quantitatively measuring the performance of our social media outreach efforts. The quantitative evaluation is typically done by using the Twitter Analytics tool, while our qualitative measures of success are done by gaging the influential Twitter users that are actively engaging with content posted from our efforts.

The following social media marketing proposal was uniquely crafted for Foodmart in Milton, ON. My suggested social media strategies and implementation procedures are based on the results of extensive analysis, study of social media trends, and application of specifics unique to Foodmart. I believe my proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business.

Deborah Ann’s should have an account on both Instagram and Twitter. Food companies do best on Instagram because their customers become appetized after seeing pictures of appealing food. Mike could post pictures of fresh-made fudge and candy to entice people to stop by. On a hot summer day, he could post a picture of his ice cream in a sugar cone along with a 20% off coupon to the first one hundred customers of the day. Such posts would substantially increase sales at Deborah Ann’s Sweet Shoppe.

Sushilicious is engaged in social media marketing because the PR budget was non-existent upon startup. Additionally, a rarely used website is being promoted through the social media connections; however, Woo is not heavily promoting the site as his time is limited for its upkeep. His multiple managerial tasks at the restaurant make social media an easy, free and effective way to market his business. The methodology proved effective because Sushilicious is “a constant hub and source of local tweetups” (Beasla,

To execute this goal social media tactics will be exercised to ensure a successful outcome. The tactics will be assisted by listening, interfacing, encouraging, and utilizing the social internet. Also, this plan will display how the implementation of social media application will be measured to allow the execution of the plan to achieve maximum results. A detailed budget will be included to display the cost of enforcing the plan.

Currently, Pandora’s Playground does not have an overwhelming digital presence. Although the tattoo and piercing parlor has accounts on popular social media platforms like Facebook, Instagram and Twitter, Pandora’s Playground uses its accounts quiter infrequently. In many instances, no posts have been made on Pandora’s Playground accounts within the past three to four months. Going forward, a major goal of the digital marketing plan is to increase Pandora’s Playground’s social media presence. Prior to getting a tattoo, individuals tend to want to see a tattoo artist’s past work and experiences; through implementing more frequent social media posts and promotion efforts, Pandora’s Playground will be able to better serve its customers. Additionally, creating a website as a central location for customers to go to get information will be crucial, allowing individuals to collect all of the information they need-- hours, prices, services-- in one convenient place.

Over half of all adults use social media, and 70 percent of Facebook users visit the platform daily. It is important to maintain and regularly update your online social media assets. These are the avenues that draw consumers to your main webpage and eventually will result in the consumer patronizing your venue. The more times you can deliver your brand message to a consumer, the more likely that consumer is to patronize your establishment. You can use different mediums for different promotions. For instance, you can use Facebook to introduce regular blog posts to your audience while using Twitter to promote last-minute deals such as a drop in room rates due to low occupancy.

In today 's society a company 's social media strategy is as important as ever. You can look at a company 's social media profiles and measure a customers engagement with that company and how the customer responds and interacts with the company 's content. These metrics can be useful when evaluating a company whose stock you want to buy. Every company tackles social media in their own way, some focus their efforts on one social network, while others may go wide on multiple social networks. When comparing two similar companies, such as Panera Bread (NASDAQ: PNRA) and Starbucks (NASDAQ: SBUX), the company 's social media and its base of followers are even more important. With 1,800 locations Panera Bread spent $65.5 million on advertising in 2014 while Starbucks, with 21,366 locations, spent $315.5 million, over 5x what Panera spent.