* Our idea: Our business idea is not a newfound product or a yet to be explored market, it is an existing business with 100% competition. In a nutshell, our business idea is to open a flower shop catering to deliveries, formalities and small-scale events. Our objective is to be accessible and convenient whilst offering above par products. We came up with this idea through our love for flowers and the slight experience and skill we have in this field. It is a beautiful market with ability to create and innovate. We would like to expand our expertise and skills in this field and its popularity and relative higher demand for it recently makes it all the more appealing. Accessibility to this market could not be easier, the laws and …show more content…
We went forth and investigated Abdullah Al-Salem’s CO-OP to get rent prices and the procedures. Throughout our investigation we have come to a conclusion that we can in fact get a shop in Abdullah Al-Salem CO-OP with 500 KD monthly rent. This was a stepping-stone for us because provided this information we could now approximate the décor fees, employees capacity and finally the number of fridges required. * Advertising: As our survey indicated getting customers to change their florists to us was a probable which gave us even more reason to build ourselves an effective advertising strategy. Through our survey analysis we noticed that the most dominant advertising method was social media so we decided that we will effectively and efficiently use this platform to reach our audience. The two most prominent players in social media nowadays are instagram and twitter, having explored our competitors we have come to conclude that none of them have twitter and as far as instagram goes the competitor with the most followers was Fleur with 13K followers. We decided to be active on twitter and instagram with a target of 15K followers to beat our competitor. On instagram we plan on posting flower bouquet of the day as well new products we would like to promote and introduce. Our next step would be to pay an annual fee and join the 965flowers.com website. This website runs by acting as an intermediary between our customers and us. This
The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.
We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the
First, I love the priority your company places on not delivering services that are mediocre. Choosing to charge clients only for the amount of media generated shows your commitment to excellence. While looking our Keybridge Communication’s case studies I noticed that you had done some experience with increasing social media followers for a small retail brokerage. I too have experience in social media coordination. I assisted with the social media accounts during my internship with KAKE TV and Focus on the Family’s Boundless
Seymour accepts and Orin adopts him. At this point, it is becoming difficult for Seymour to provide Audrey II with enough blood to keep him satisfied. He stops feeding it and then proceeds to find out that his plant can talk. It tells Seymour that if he keeps it fed, he will ensure that all of his dreams come true. Eventually, Seymour accepts because he wishes to save Audrey from the abuse of Orin, and the plant ends up eating Orin. Mushnik reveals that the police are investigating Orin’s death and he accuses Seymour. Seymour, in order to protect his innocence, deceives Mushnik and feeds him to Audrey II. Upon this second death, Seymour is feeling responsible and guilty but refuses to destroy the plant because he is convinced it is earning him Audrey’s love. At night, Audrey returns to the shop in order to check on her Seymour. In his absence, Audrey II begins asking her to feed him. He ends up trying to eat her. In an attempt to try to save Audrey, Seymour pulls her out of the plant’s mouth, but she is far too wounded so she asks Seymour to feed her to the plant when she dies. Seymour realizes that the plant came from an unknown planet to conquer earth. In an attempt to stop him, he tries killing the plant, but is unsuccessful. Eventually, he runs into the plant’s open mouth with a machete and is eaten.
We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)
In today's society, social media rules the world and is one of the easiest marketing strategies for younger customers. As stated in The Shallows, when people are interrupted from social media communication they feel out of the loop. "We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated," (Carr). I will utilize the societies weakness to my advantage. By using marketing strategies like offering free items from a company if they follow a link through a social media application like Instagram or Facebook. Customers will feel socially isolated if all of their friends received a free item because they were on social media. This marketing strategy would be one of the least expensive types and reaches one of the largest networks of people. Using my skills in statistics I can analyze which social media application gets the most feedback and tell a company which application to put more money into advertising. This not only makes the customers maintain their feeling of being in the loop but increases the company's sales and potentially lowering their advertisement
Imagine having access to 1Billion potential customers or even 500 million; what an amazing benefit this would be to Cameron?s Coffee in the world of advertising. There is technology available to give Cameron?s Coffee this type of exposure. My proposal for Cameron?s Coffee is to use two platforms of Social Media to get the type of exposure you need for your company. The first platform I propose is Facebook which currently has 1 billion users. Two features of Facebook that we will capitalize on are Facebook advertising and the Facebook pages. The second platform I propose is Instagram with 500 million users. (Smith, 2018) Two features of Instagram that we will capitalize on are the free Instagram tools and creating the interactive hashtag. In this report, we will look at each platform along with ideas within the platform that I am proposing and discuss why they will benefit your company. We will also review social media and social media
Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.
Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to
Adversting and promotion is very important it can help your business a lot. With Tasteful Sweet’s we plan on using social media sites such as
Today, the majority of potential customers have social media accounts on Facebook, Twitter, and more. This makes those the ideal places to advertise your business, especially since you can specifically target people who are interested.
This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.
For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.