Fly Ash Brick Project: Feasibility Study Using Cvp Analysis

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W13543 FLY ASH BRICK PROJECT: FEASIBILITY STUDY USING CVP ANALYSIS S. K. Mitra and Shubhra Hajela wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business…show more content…
India utilized huge quantities of coal to produce thermal power, its major power generation source. When pulverized coal is burned to generate heat, the residual product contained up to 80 per cent fly ash. The fly ash from the exit flue gas was collected at various stages of the flue gas path and at the dust collectors fitted before the final chimney. Market trends revealed that coal would continue to be used as the prime fuel for many more years, resulting in a great amount of fly ash generation. One challenge for the disposal of the fly ash produced was the need for a massive amount of land, since it was usually dumped on the ground as a waste material. It was estimated that the land requirement for this dumping would be nearby 1,000 square kilometres of land by the year 2015. 2 Looking at the vast volumes of fly ash produced, and the fact that Indian coal contained high ash content (to the level of 30 to 50 per 1 Rs1.00 = US$0.016. Department of Forests, Ecology & Environment, Government of Karnataka, “Utility Bonanza from Dust,” ENVIS Newsletter , Vol. 2, No. 6, 2007, —01.pdf, accessed August 15, 2013. 2 Page 2 9 B13B022 cent), it was necessary to devise effective uses for it. Accordingly, fly ash was analyzed for its appropriateness in various uses such as manufacturing of ceramic tiles, bricks, building materials, etc. Fly ash as a construction material was

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