Fmcg Products & Classification

The operating profit of Colgate is higher than that of HUL and the company has more funds comparatively to pay off its interest and taxes. Colgate’s higher profits is attributed to higher income and higher turnover when compared with previous year.

Unilever Global is a company dedicated to producing quality and nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They also produce world-leading brands which include Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. Furthermore, Unilever Global is one of the world’s leading fast-moving consumer goods companies with products sold in over 190 countries. Arguably, more than 2 billion consumers worldwide use a Unilever product on any given day. According to its website, the vision of Unilever is “to make sustainable living commonplace place, working to create a better future every day,

Strong Financial Backup: Lipton Unilever has been established as a group by five investors who are also its board of directors. Hence, providing Lipton Unilever with strong financial assistance.

Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life’. The corporate strategy is of focusing on core businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of €39.6 billion and net profit of €3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organization with its top management coming from 24 nations. Internationalization is based on the principle of local roots with global scale aimed at becoming a ‘multi-local

What inspires me in Unilever is its huge impact in consumer lives, reputation, great history and working environment I would like

Due to the globalization of the economy, there has been great competition in the business sector. The basic human desire to challenge new limits and capture as much market as it is possible has given a new dimension to the concept of marketing - brand positioning. To position a brand requires making choices; whereas having a position means people will prefer a brand over another. A brand can be positioned in several ways: offering a specific benefit, targeting a specific segment, price or distribution. Despite the fact that positioning is considered by both academics and practitioners to be one of the key elements of modern marketing management, it is surprising to uncover general paucity of consumers/customers derived studies regarding

It is told in the case that HUS is going to begin offering retail products to public as well as delivering regular services (2015). This is a big step for HUS to make a change at least. Actually, there are many more factors that would influence HUS’s operation. For instance, to begin privatization and downsizing are also critical factors to HUS’s operation. These changes are going to decide HUS’s future.

Unilever Sri Lanka is multi-national company which providing 400 brands spanning 14 categories of home. The company product portfolio includes different worldly recognized brands such as Lipton, Knorr, Dove and Omo. Moreover, Unilever spend €1 billion every year for research and development and owning five laboratories around the world in order to encourage and explore mew things. Further, Unilever consider the customer research as vital part of the organization as it gives the feedback of customers about their current and new products. In present 174000 people work under the Unilever as employees and support thousands of distributors, contractors, and suppliers for their career. Thus, companys’ oral brands such as Mentadent, Peposodent and

Manufacturers worked in small workshops, back in the 13 colonies, and England. The workshops often were powered by animals, water, wind, and human labor. Watermills,and windmills, weren’t effective because, they had to be outside, so weather disasters could just come in and destroy them. Most of the manufacturers worked on farms in England, and the Thirteen Colonies.

Unilever, founded in 1929, is an Anglo–Dutch multinational consumer goods company. Its headquarters are in London, England and in Rotterdam, Netherlands as well. It is the world's third-largest consumer goods company as of 2012. It is also one of the oldest multinational companies in the world, its products include food, beverages, cleaning agents and personal care products. And these products are available in 190 countries.

A successful company knows how to efficiently publicise its operation as well as its products to customers. Promotion consists of branding, advertising, PR, corporate identity, social media outreach, sales management, special offers and exhibitions. Promotion must attract customers ' attention, be interesting, include a coherent and appropriate message and show customers a reason why they should select its product rather than anyone else in the market.

By 1964, L&T had widened its capabilities to include some of the best technologies in the world. In the decade that followed, the company grew rapidly, and by 1973 had become one of the Top-25 Indian companies. In 1976, Holck-Larsen was awarded the Magsaysay Award for International Understanding in recognition of his contribution to India 's industrial development. He retired as Chairman in 1978. In the decades that followed, the company grew into an engineering major under the guidance of leaders like N. M. Desai, U. V. Rao, S. D. Kulkarni and A. M. Naik. Today, L&T is one of India 's biggest and best known industrial organizations with a reputation for technological excellence, high quality of products and services, and strong customer orientation. It is also taking steps to grow its international presence. For an institution that has grown to legendary proportions, there cannot and must not be an 'end '. Unlike other stories, the L&T saga continues...

YLT was founded by Tan Sri Dato' Seri (Dr.) Yeoh Tiong Lay in 1955. Meanwhile, the Managing Director of YTL Corporation in 1988 is Tan Sri Dato' Seri (Dr) Francis Yeoh Sock Ping. He is the eldest son of the founder. On the other hand, YLT Corporation has four subsidiary company which are YTL Power International Berhad, YTL Land & Development Berhad, YTL e-Solutions Berhad and YTL Hospitality REIT. YTL Power International

HupSeng Industries Berhad (HSIB) is a Malaysia-based investment holding company. Through its subsidiaries, the company is occupied in the manufacture and sales of biscuits and coffee mix, and traders in biscuits, confectionery and other foodstuff. Its subsidiaries are HupSeng Perusahaan Makanan (M) Sdn. Bhd., HupSengHoon Yong Brothers Sdn. Bhd., and In-Comix Food Industries Sdn. Bhd.

H&M was established in Västerås, Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2.200 stores around the world.