Follower Segmentation Vs Health Seekers

| According to the text, market segmentation is defined as identifying groups of consumers based on their common needs.Answer

M1 Discuss complementary therapies that are available for users of health and social care services

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

Dr. Tieraona Low Dog, Fellowship Director, Arizona Center For Integrative Medicine explains how we want to expose clinicians to a broader way of seeing the patient a deeper understanding of healing and a larger toolbox from which to choose for therapies. She talks about how if patients were treated with different procedures such as acupuncture or holistic healing, we as consumers would not have to pay out so much on treatment. Procedures such as these would actually benefit us because we would not need to see doctors nearly as much as we do now, because we would not be “treating” the diseases with chemicals (pharmaceutical drugs) which have many side effects. Also, the pharmaceutical companies and insurance companies would never let this happen because then they would be out of money because people would not have to see their doctors nearly as much in hence means that these “cattle runners” would not be making the money they are.

Some keys to success in the industry for the Heartsong Center for Healing and Awakening is directly related to the influence with consumers interested in alternative health methods and the association or recognition from the area physicians, sports clinics, paramedical groups or other health providers providing referrals. Having a good reputation with these professional groups, which provide traditional methods for health care, yet support the need for alternative care providers is essential to building both the contact and client followings.

According to Horner and Swarbrooke (2005: 39), Segmentation may be defined as the process of dividing a whole market into subgroups or segments for marketing management purposes. Market segmentation is the division of the overall market for a service into various categories with common characteristics. In response to different segments, organisations facilitate the available resources to achieve greater efficiency, in order to satisfy specific needs of customers.

The National Health Institute defines complementary alternative therapy as a health care methodology used outside of or in addition to mainstream medicine (National Center for Complementary and Alternative Medicine (NCCAM), 2013). CAM is divided into five groups: (1) oral based product, such as supplements, (2) body manipulation, such as massage, chiropractic, reflexing and osteopathy, (3) mind and body therapies, consisting of yoga, tai chi, meditation, biofeedback and hypnosis, (4) energy touches, which includes Reiki, Gigong, and prayer; and (5) holistic approaches, such as homeopathy, naturopathy, traditional Chinese and Indian medicine. According to Efthimiou, Kukar, and Mackenzie (2009) there has been exponential growth in those who seek CAM. In 2010, data demonstrates that 40-60% of Americans use CAM to cope with medical conditions. This growth trend is attributed to increased public awareness through social media and patient’s desires to try something new and promising. Barnes and Bloom (2008) determined that individuals decided to use CAM therapies because they were frustrated by the lack of response

Today 's modern health care is ever evolving in its approach to health and care of a patient revolves around being culturally and ethnically competent in their treatment. In the United States (US), the growing aging population, brings an increasing public awareness of the major risk factors that are contributing to chronic illness. The availability of knowledgeable healthcare practitioners is also growing to meet the needs of this growing population. Complementary alternative medicine (CAM) is aimed to provide a multidisciplinary and educational health care experience. In this project, it will be explained about being culturally and ethnically competent and the use of alternative medicine as an adjunct therapy or a

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications

In recent years, there has been an increasing interest in complementary medicine, and indeed alternative medicine (Lee-Treweek 2002, Andrews 2004, Barry 2006). Moreover the number of professionally trained therapist and practitioners has increased giving the patient/client a better choice and at more competitive rates (Smallwood, 2005).

As every customer has unique needs and expectations towards certain products, the ultimate goal of market segmentation is to organize customers into groups which allows targeting of customers with similar needs of and response to the products. The key is to minimize differentiation within each segment

‘Market segmentation represents an effort to identify and catergorise groups of customers and countries according to common characteristics’ (Keegan and Green 2016, p.228). For any business, it is crucial that they segment their market accordingly or they will risk forgoing sales opportunities. Fahy and Jobber (2015) identify the objective of market segmentation as distinguishing groups of customers with similar requirements so