Food Advertisements Gender

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

In conclusion, advertisements, although they are intended to only sell products, contain many different underlying ideas and opinions of the people who created them and the society from which they came. I analyzed a Red Robin commercial for a burger which included a suggestive woman to appeal to men and their appetites. This use of women and the ways in which American society has sexualized food have societal and cultural implications that are not overtly visible unless one is looking for them. If we look at the way Americans view women, we see that they are sexualized. This sexualization is used to sell much more than food, such as cars, watches, perfume

Susan Bordo’s Hunger as Ideology argues that the seemingly progressive improvement of destabilizing images in advertisements in order to break the stereotypical mold is not as “progressive” as one might think; These images do not challenge the old patterns that dominate the advertisement world but break the barriers of the ideologies that have been classical “sold” to our society. It is agreeable that these “destabilizing” images allow their viewers to challenge the normality usually depicted, however there are categories in which these images do not show progress, but make way for an opposite effect, leaving a negative taste in the mouth of the consumer because of the intent of use of images in the uncommon advertisements.

Women should not be exposed on an ad about becoming a vegetarian due to the suggested violence. The suggested violence in advertisements could be the reason why women everyday are being degraded just because of their gender. There is no excuse to having a woman naked to get across a point. This organization demeans women by taking her, making her naked, and showing off the parts of her body to get a completely off topic view across. Advertisers have come to the point where they will do anything and say anything to sell a product or an idea. Kilbourne explains that “there is no doubt that flagrant sexism and sex role stereotyping abound in all forms of the media” (283). Kilbourne elucidates that women play roles as a piece of meat on television. Women are not portrayed as strong people in most advertisements and because of that, there becomes a normalcy to women not being strong people, which in the long run creates stereotypes.

"Whether unconsciously reproduced or deliberately crafted to appeal to the psychic contradictions and ambivalence of its intended audience, the disparity comes from the recesses of our most sediments, unquestioned notions about gender" (Bordo 170). The woman in the ad is looked upon as being able to control her eating habits, but also able to control herself while on the other hand men eat freely. These types of advertisements work well because society has given them reason to.

There are countless advertisements in the media, weather videos, newspapers, magazines articles, or even billboards that have the face or the body of a women display as the main background of the advertisements. Hardees advertises their food by showing an oversexualized woman eating a burger or sandwich. This is just one of many examples of the way advertisements, ads for short, oversexualize woman in the media.

While men just buy what they want based on their needs. It is mainly a priority of what women or men want to have in their life. For example, women usually want the latest product no matter what the price is; while men buy what needs to be accomplish in a job. The advertisement also portrays when men have to diet or control bad food habits in which it is necessity to focus on their health. This can various meanings but it leads to one main inference: when consumers are educated or know what bad for them, do they care for the affects at all? It is the social and financial affects that may contribute to what is the target audience and if such importance no to a man or

Although adults can view food advertisements critically to diminish their intended effects on their diet, Mello, Studdert, and Brennan found that children do not have this same cognitive ability (2605). They found that children under eight years of age are “generally unable to understand the persuasive intent of advertising” (2601). This means that children aged seven and under may not be able to distinguish the difference between when they are being marketed to and when they are being educated, for instance. This is likely the reason why “children who watch more television than do other children are more likely to identify incorrectly which of two foods is more healthful” (Mello, Studdert, and Brennan 2605). Studies have found that around 50% of “all nutrition-related information in television advertisements is misleading or inaccurate” (Mello, Studdert, and Brennan 2605). The food industry’s advertising practices are deceitful and harmful, yet they are not currently subject to legal

Introduction According to statistical data, Australia is currently more obese than America. Obesity in Australia over the past few years has been described as an ‘epidemic’ which is ‘frequently expanding’ (Ryan, 2009). Professor Jimmy Bell from the Imperial College in London who is an obesity specialist says that "Genetically, human beings haven't changed, but our environment and our access to cheap food has. We’re being bombarded every day by the food industry to consume more and more food and we are slowly losing the war against obesity.”

For the average American, it seems as though food is the topic of choice for every advertisement being aired on television. McDonald’s, Taco Bell, Perdue Chicken, and Coca-Cola, are just a few of the numerous food organizations that market their products regularly to American television viewers. Food advertisements are to American society, as water is to fish, both entities seemingly cannot live without one another. In order to try an understand the effectiveness of food ads in America, I took the time to acutely examine eight food advertisements directed towards individuals over the age of eighteen. These were the titles of each of the advertisements, “First Draft Ever”, “Middle Seat”, “Quesolupa ‘Bigger Than’”, “Wiener Stampede”, “Success”,

When coming across a food advertisement, what is the first thing that makes you want to buy it? Is it the packaging of the product? Is it how delicious the food looks? Or is it the celebrity endorsement? Every company uses a combination of rhetorical strategies, such as ethos, pathos, and logos, to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The particular ad we are reviewing is the barbeque flavor. At first glance, we see large, lower-case words that say “love. without the handles.” Then, our eyes move towards the middle and we see thin, fit Katy Perry holding two bags of Popchips as if she were lifting dumbbells. Looking down in the left corner is the Popchips slogan, “think popped! never fried. never baked.” While pathos and logos both play a role in this Popchips ad, ethos is really what grabs the attention of most buyers.

In the marketer’s eyes, in order to attract people’s attention on what they want is to first segregate the commercial in to which type of person the product is going to be sold to, then break it down in an obvious way – showing major differences in the general public’s interests, sorting ‘the consumer’ down to a more focused group of people; as if one were looking past a continuous stream of red squares, then notice’s a blue square, he or she will notice the blue square standing out from the red squares; the blue square being the advertisement that fits to that person’s personality. For example if there was a commercial for a truck produced by a typical American organization, the advertisement shows masculinity and manliness in extensive ways, with mud, heavy weights, and other things. With a Victoria’s Secret advertisement, the milieu is very sensual and scandalous, showing light colors such as pink or white, all while having a soft, fluffy tone to it. There is no escape in gender roles and profiling when it comes to marketing; people who want to sell their product will use the most effective means necessary, no matter if it is morally sound or not . If companies were to have general broadened commercials, then summarize a product and ends up not narrowing down to specific consumer needs, then in most cases it would not interest the customer and could quite possibly render the purpose utterly useless.

Gender inequality, “natural” gender roles, body image, and false romanticizations of food are enforced and portrayed through society’s commercials and advertisements. There are underlying and subliminal messages in many advertisements that create a hyperreal reality that influences people’s views and understanding of gender roles. In “Hunger As Ideology,” Susan Bordo discusses which advertisements portray a false reality and how it effects woman and men in society.

Within the class’ course, we studied the evolution of food advertisements and how they target women specifically. We broke down the message within a few and how they can be interpreted. We read chapter 5 in Can’t Buy My Love by Jean Kilbourne. This chapter gave us more insight of how early food ads targeted women and do so more now.

According to Jim Sollisch’s article, cooking is an outlet of expression and is not limited to one gender (Sollisch, “Cooking Is Freedom”). Sollisch communicates of how his newfound interest and love of cooking came out of an act of rebellion to allow the enrollment of boys in Home Economics classes (Sollisch, “Cooking Is Freedom”). He effectively uses an informal tone and an abundance of short, simple sentences appropriate for his audiences of New York Times and blog post readers. His copious amounts of personal anecdotes provide credibility in the subject. His use of incomplete sentences and colorful, easy-to-understand word choice puts him in the level of the reader establishing a personal connection.