Food Advertising On Youth And Food Adolescents And The Youth

Advertising companies that produce commercials of food are taking an effect of teens healths. Anna Lappe discussed this situation in a video called, Real Food Media Project - Mythbusters Ep.2, she says, “... By the time Ida graduates from middle school one in three of her classmates will either have diabetes or on their way to getting it…” The children of this world are being affected by the foods that they are eating, these children are eating harmful products that can affect their health later on in their life. Another statement Anna Lappe discusses in her video is, “... only 16%...” of these kids are eating fruits and vegetables.

Fast food advertisements can be found around the world, on newspapers, television, and even online. Children, teenagers, and parents have seen marketing focused on fast food. While adults may think little about such blatant advertising tactics that are solely designed to attract new customers, how are kids affected? People across the United States worry about the ever increasing obesity rates amongst children in recent years. A common explanation is the spike in popularity of fast food. Most kids and teenagers have eaten fast food at least once in their lifetime. But why has fast food gotten increasingly popular recently? Fast food has always been known to be very unhealthy, but kids still consume it anyway. The culprit: fast food advertising. In modern times, the majority of kids living in the United States have access to the internet or television, where they are easy targets for advertising. To prevent the nation from growing up obese, fast food companies should end all ad campaigns targeted towards children and focus advertising strictly on adults. These advertisements cause kids to consume fast food more often, to eat an unhealthy diet, and to grow up in a culture dependent on fast food.

More research is needed to examine whether food advertising is a causal factor for increased risk of obesity. Experimental and epidemiologic research, including longitudinal designs, is needed to study the effect of food advertising on children's food choices, eating behaviors and body weight. Studies need to include the various marketing channels used to reach youth, such as television, schools, and the Internet, as well as different age periods, such as early childhood, middle childhood, and

One of the main effects marketing take effects on youth is they're health. According to the documentary The Myth of Choice: How Junk Food Marketers Target Our Kids. 1 in 3 kids each day eat fast food, causing cancer, obesity, and diabetes type 2. This shows that if advertisers don't care about kids health or they're oblivious to the affects. And it's most likely not going to change. Also from the documentary, The Myth of Choice: How Junk Food Marketers Target Our Kids. It states “engineered to target parts of your brain that want fat and sugar”. Junk food companies hire scientists to like it said, target the parts of the brain that want your body to have that type of stuff. So is basically addicts you to the food so you'll always want to have

Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.

The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are

Childhood obesity is a significant concern among adolescents today. In the article, “The Impact of Food Advertising on Childhood Obesity” published by the American Psychological Association, expressed the effects of advertising on youth. The American Psychological Association explained, “Almost three out of every four foods advertised to children falls into the unhealthy categories that contribute to the obesity epidemic”. Children ranging from ages, eight to eighteen, consume on average about 45 hours of various types of media per week. The link between childhood obesity and advertisement

Association, kids often do make food choices based on what they see on television. Doctors who study kids have noticed that food advertised is very powerful” (39). In order to prove that idea, the author adds that children and teens who watch more than two hours of television daily are more likely to be overweight than those who do not. Due to the many fast food restaurants and advertisements available to Americans, the realization that their food is unhealthy does not occur. The United States is aware of the consequences that come along with obesity, yet rarely ever are there advertisements promoting a healthy lifestyle. It is uncommon that an overweight person is shown eating a restaurant’s food in their commercial. It will give off the wrong

Additionally, the connection found between childhood obesity and the marketing of the food industry in the American Psychological Association’s article The Impact of Food Advertising on Childhood Obesity is intriguing because it has been found that the advertisement of fast food may affect childhood obesity. The marketing of food industries has an impact on childhood obesity because fast food

In order to live a healthy lifestyle and reach 142 children must eat healthier. 16% of children and teenagers are overweight, which means they have a body mass index of 25 or more. Food advertisements have served as an effective tool of persuasion to sway children toward unhealthy foods that have contributed to the current epidemic attitudes

“In 2010, according to the World Health Organization, more than 42 million children under the age of five were overweight” (Mills). Childhood and adolescent obesity can arguably be due to fast-food advertising and the consumption of the food. Common fast-food restaurants are McDonald’s, Burger King, Taco Bell, Wendy’s, Pizza Hut, and many others. “According to a Federal Trade Commission report in 2008 the 44 reporting companies’ data which were used in the report spent more than $1.6 billion to promote food and beverages to children and adolescents” (Mills). Most of the advertising done from that report was in television commercials (Mills). Last year McDonald’s alone spent around $963 million on advertisements nationwide (Bhasin). That means that $1 out of every $6 spent for promotions in the United States were solely for

In today’s society, the food and beverage industry is faced with an ongoing ethical dilemma because they are far more concerned with making money than providing a good, safe, and healthy product for consumers. The biggest victims in this unethical marketing scheme are children. Children are the least informed and most influenced of all potential consumers (5). Although children usually don’t directly purchase these products themselves, their desires strongly influence their parent’s decision on what to buy and what the child will eat. Most products geared towards children are unhealthy, processed foods that are high in sugars and low in nutritional content (6). This has led to a rise in childhood

The use of food and beverage advertising in schools greatly impacts the purchasing behavior of youth. With the abundance of advertisements plastered around elementary, middle, and high schools, students believe that the foods and beverages advertised in their schools are what should be purchasing and consuming. Advertisements directed at children in schools are misleading. Children think it’s okay to eat these food and drink these beverages because they see the advertisements in a place of learning, a place where they believe whatever is taught to them is correct. During the Obama administration, food and beverage advertising was a controversial topic in regards to First Lady, Michelle Obama. Food and beverage promotion can be found almost everywhere on school grounds. Schools have food and beverage sponsors, like local restaurants and beverage companies that advertise in the lunchroom and even scoreboards in high schools (“Michelle”). According to a study completed by the United States Department of Agriculture (USDA), “93% of marketing in schools, or $149 million, is related to beverages, and many soda companies already have started to transition their sales and advertising in schools from sugary sodas and sports drinks to their own healthier products (“Michelle”). Most people encompass the common misconception that most food marketing in schools are done through the lunch program; rather, most of food and beverage marketing is completed through athletic booster

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

Thousands of advertisements on junk food, fast food, soft-drink, etc are shown on TV and heard over radio have indirectly lead to the grown of obesity and anorexia in teenagers. This is one of the critical global problem of today which is threatening our next generations for being unhealthy and being exposed to many serious diseases and sicknesses such as diabetes, high blood pressure, heart problem and anorexia.