Food Advertising

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One of the major challenges faced by public health in developed world today is childhood obesity, and this is predominant in Canada and the United States. The level of childhood obesity in Canada has increased enormously over the past decades. It was reported that over 26 per cent of Canadian children between ages of 6 to 17 years are overweight or obese which is approximately two times higher the rates three decades ago (Kent, Dubois, & Wanless, 2013). There are various chronic health problems that are related to childhood obesity which seems insurmountable to Canadian health care system. Type II diabetes, coronary heart disease and hypertension are reported to be the main contributing factors to the total direct cost (approximately 2.4…show more content…
The overall healthfulness of foods and beverages advertised in Canada varies provincially. Research has publicized that vast majority of Quebecers advertise healthier foods and beverages however; other English provinces particularly Ontario, are prominent in advertising nutritionally poor foods and beverages (Kent et al., 2012). This accounts for the significant prevalence of poor nutritional foods and beverages advertisements in Canada relative to other countries. Due to the fact that children aged 10 to 12 years in Quebec and Ontario are viewing significant amounts of food and beverage advertising that do not align with recommended nutritional guidelines, evidence suggested that effective policy is needed as per Recommendation 1 of the recently endorsed WHO recommendations which aims to reduce the impact of marketing of foods and beverages to children (Kent et al., 2012). In addition, evidence also suggested that there should be an implemented policy that will limit the frequency of advertised food and beverages products viewed by children in Canada as a whole (Kent et al., 2012)
Research affirms that differences in legislation on advertising of food and beverages directed at children in Canada seems to be a blocking stone in protecting all Canadian children from unhealthy marketing(Raine et al., 2013). Food and beverage advertising in English speaking provinces is mostly self - regulated by the
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