Food And Drug Law Journal Analysis

New Zealand is the only other developed nation in the world where prescription drugs are advertised directly to consumers. The American pharmaceutical industry used to abide by a term “ethical marketing,” meaning that drug companies could only market to physicians. On the other hand, there is a valid argument for allowing direct-to-consumer drug advertisements as the flow of information and transparency are beneficial. However, there obviously needs to be some checks and balances. This experiment began with a print advertisement in 1981 in Reader’s Digest and the first TV ad took place in 1983. At that time, the FDA had several rules in place requiring companies to offer a fair and balanced presentation. In sum, this was a responsible era of advertising.

For decades the fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that corporations developed a new approach to marketing health food products to fit their customer’s wants. Fast Food companies trick their costumers into believing the fast-food is healthier by fancy advertisement, using descriptive words such as fresh, and not providing enough nutritional information.

Before the Pure Food and Drug Act, food was produced and sold in a manner that left holes in information necessary for consumers health. Food that today would be considered toxic was sold to everyday consumers. After the Industrial Revolution, it became common for people to buy their food from large food suppliers instead of family farmers. Many consumers weren't aware of the conditions of large industrial factories, but many people's opinions changed once their food’s real quality surfaced to the public by muckraker journalists. The Pure Food and Drug Act was the most perpetual aspect of the Progressive Era: the act offered consumers reassurance of what they ate and took as medication, prevented a great deal of illnesses, and led way to

The Music Business Journal is an online journal based in the United Kingdom. The two editors, JoJo Gould and Jonathan Little, are both lecturers, researchers, and writers in the music industry. When they saw that the music industry was underdeveloped in academic terms, the two founded the Music Business Journal to "facilitate the sharing of information and knowledge across a range of music industry activities." Consultants for the journal come from a wide array of expertise and from all over the world. Countries represented are the U.K., Australia, U.S.A., and Turkey.

Direct-to-consumer (DTC) advertising, such as the TV commercials or magazine ads you see telling you to “ask your doctor if such-and-such drug is right for you”, and its possible consequences has recently come under scrutiny. This aspect of pharmaceutical advertising is controversial in that opposing parties disagree on whether or not it is truly a problem. Supporters of the

"The food label gives consumers the power to compare foods quickly and easily so they can judge for themselves which products best fit their dietary needs." 7

The literature review research process helped make me think more about my gained information and to challenge my initial thoughts. My initial thoughts that misleading food packaging could only happen through images was changed as I realised that it can happen with written claims on the packaging. This raised important questions within my research. Many of the articles I used in my research helped build understanding of misleading food packaging on conflicted with other sources so it became important for me to cross-reference my research sometimes conflicted with others so it was important that I would look through both thoroughly and then to sometimes cross-reference my research. It was through doing this that my investigation could be more truthful, finding that misleading packaging can occur in many different ways.

This overview is designed to help launch a Council small group discussion about journals, and about strategic issues the Association may wish to address. The memo notes salient issues the Association is or will soon face. The themes included here are surely not complete and the goal is for a discussion that helps ferret out or sharpen heretofore unarticulated issues as well as the ones we see now.

The demand for labels on food products became a growing interest in the 1960s when consumers became apprehensive about processed foods and were curious about the entirety of the products they were consuming. Prior to this time period meals were typically grown, prepared, and consumed within the household; therefore, there was little to no necessary need for foods to contain any type of labeling. However, after processed foods gained popularity, an increase in the consumption of such products resulted in an increase in the demand for nutrient content information as well. In 1967 the government responded to this demand by enabling the Fair Packaging and Labeling Act, which required producers to label products with an identity statement, the name and location of the manufacture, as well as the net amount of contents.1 Overall, the Food and Drug Administration (FDA) holds responsibility for providing consumers with the proper and correct information regarding a product’s ingredients and context of its nutrients as well for most food items.2 Today, the FDA gives approval for three different types of label claims that can be placed on products. Health claims, structure/function, and nutrient content claims are all FDA approved claims that can be displayed on food labels. The use and relationship that health, structure/function, and nutrient content, claims have in influencing consumer product choice are done so by highlighting the positive attributes a product contains.

The research will be related to studying the advertisements, marketing strategies & techniques of branded retail sector related to food & beverage (Fast Food industry) and comparing them in Delhi (India) and Leeds (UK).

Where do consumers look for information about diet and health? As in the 1990 findings, the media is cited as the primary source of food and nutrition information for the general public. The most popular sources include magazine articles, newspaper reports, and television broadcasts. A small percentage of people further seek nutrition advice from health professional.

A research done in 2003 by the International Food Information Council Foundation indicated that many consumers will refer to food labels when deciding which food item to purchase or consume. ("The American Journal of Clinical Nutrition.") Many consumers say that food labels are hard to observe and read. Food labels objective is mostly to inform consumers about the products characteristics which actually play an important role in purchasing or the decision making process of the food item.The government should be more diligent in monitoring the presence of food labels and the accuracy of their claims given the recent rise of health issues, higher frequency of food allergies, and increasing population of more aware consumers.

Comparing and Contrasting the Internet to Print The differences between the Internet and Print Journalism are clear immediately upon glancing at either of the two. However, to truly understand the differences you must study each carefully. I will briefly explore the differences between Newsweek and it's printed counterpart, and Entrepreneur magazine vs. entrepreneurmag.com. These magazines are very different in content and supply good examples of different features that exist in a technological vs.

The two companies we study are: Reed Elsevier and Thomson, in the filed of information and publishing.

In order to advertise the JW99, one needs to sell an experience and demonstrate what problem it can solve i.e. improving health instead of simply selling the product. The Expected Utility Theory states that each person seeks to maximize their own gains. Putting that in context with a low self-control, one can identify that an offer should be fair since the key demographic might reject an unfair offer out of altruism. The decision making process of the consumer is a quick and intuitive one [See Appendix A]. In order to start advertising a change needs to happen in the eating habits. The strategy is to spread the word, create a buzz and sell an experience.