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Food And Food Waste

Decent Essays

Food waste has become of great concern throughout recent years. It is estimated that 50 percent of all globally produced food is wasted. (Barthel, Macnaughton, & Parfitt, 2010). Contrary to this, there are 42.2 million people who live in food insecure homes in America alone (USDA, 2015). How do people go hungry when there is so much food that is just being wasted? To know this, it is important to first understand why food is being wasted.
The idea to consume beyond normal levels of need comes from various environmental factors, some of which trick people psychologically. For example, larger plates, portion sizes, and unportioned servings have lead people to consume more than what is ideal (Ledikwe, Ello-Martin, & Rolls, 2005). The …show more content…

This lead the rats that had consumed junk food to become addicted to it in the same way as a drug addiction would occur (Avena, Radal, & Hoebel, 2007). From this study, one can conclude that those who consume junk food often are more likely to become addicted to it and overeat, creating over consumption of nutrient-poor foods in lower-income persons. Location is another factor that plays into this. Those that live further from grocery stores with fresh produce are more likely to shop at convenience stores that contain more processed food and less fruits and vegetables (Inagami, Cohen, Finch, & Asch, 2006). This also plays into the overconsumption of processed foods among low-income individuals, confining many in more impoverished areas to less than adequate stores with limited options.
Society can’t accuse consumers of 100 percent of the overconsumption problem, certain institutions can also be condemned for their unethical behaviors. For centuries, companies have become extremely efficient in attracting customers to their product or service. Marketing is often identified as a major promoter to the declination of our environment in regards to overconsumption. In a recent focus group, people were asked why they consume more than they need. An overwhelming response pinned the blame on marketing and it was clear that the focus members were very critical of marketers (Heath and Chatzidakis, 2011). Every which way one turns, they will see

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