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Food Inc Documentary Analysis

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a. Symbol/pg. 38: something to which people attach meaning and then use to communicate with one another. The symbolic culture that exists within the supermarkets across America are far from actual representations of the true farm life and food processing market, that we the consumers fail to recognize. On thousands of processed food items across the storefront, images of farmers, picket fences, chicken coops, and other typical farm symbols are placed in the consumer’s sight so that they are forced to believe the farm friendly origins of their food. Almost every dairy product sold advertises cows in a green and open pasture, representing that the cows are happily and healthily living prior to begin used as a food source for mankind. This is …show more content…

Interview/pg. 129: direct questioning of respondents. The film Food Inc. did a good job of having actual farmers provide their opinion on matters within the farm-to-food industry via different styles of interviews. For the most part, these interviews were very much unstructured. The farmers would be walking around their farms or doing ordinary tasks and just either answer the questions asked of them, or simply talk and describe the work they were doing in front of the camera. It is through these types of interviews that the viewers get to really see what happens on the farms and how the farmers feel about such topics that were covered in the documentary. I noticed that almost all farmers who spoke on camera exuded rapport with the camera crew and the known audience. While they knew that any word they said could be published in the media, they trusted the crew enough to speak openly about their opinions most of the time. Those who held contracts with Tyson or other major industry leaders were a little more close-mouthed when asked poignant questions. The most interesting thing I noticed on the topic of interviews, was that the owners and managers of the animal processing plants almost always refused to be interviewed on camera. They knew better than to let their secrets out and then as a would be consequence, ostracized by the public. The public backlash would be incredible, sales would plummet, and the brand loyalty that many households had would also fall by the way side. Because of these declining interviews, the manufacturing sites refused to be placed under a case study. Instead, we the public must continue to be in the dark as to what actually happens to the animals that are processed for the foods we eat. Perhaps one day, someone’s tongue will slip and we will know the truth about what goes on behind the doors of these major industrial leading companies.

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