Food Inc : Rhetorical Analysis Of Food, Inc.

Food Inc. interviews notorious authors, farmers, and food advocates. Each interview’s credibility is gained by the movie maker because he acknowledges experts from both sides of the argument. The interviews demonstrate the individual’s knowledge of the food industry. The audience can now make an informed decision on the view after seeing both sides of the argument. Additionally the film makers include a depressing interview that depicts the

With the location and the community near the ad out of the way, the rhetorical appeals can better be explained. Those being logos, ethos, and pathos. To begin with, logos, or logic, tries to appeal to the intellect and mind of the target audience that they are trying to reach. In the case of this specific ad, the logic of this ad seems quite direct. In that if you prefer to eat chicken, you should visit Chick-fil-A, instead of the alternatives. Which in the case of this ad, it is almost a blunt statement. Since it directly tells the viewer to, eat more chicken. The next rhetorical appeal would be ethos, or appealing to ethics. Which tries to convince you that the author behind the ad is credible and an authority on the topic in question. In

Alternative movements, such as eating organic, also become “performative of an elite sensibility” (Guthman 2003, 52), as food is used as a symbol of certain social and environmental values, while the consumption of this food bolsters a sense of heightened moral superiority. Product manufacturers have been particularly astute in rebranding even the most unhealthy of foods, such as sugar, by ‘re-enchanting’ foods, projecting ‘holistic’ notions such as the family farm across their plastic packaging. These “supermarket narratives” play into consumer desires for ‘healthy’ foods by emphasizing ‘freshness’ and ‘sustainability’ (Reisch 2003), ideas which complement the ‘white’ ideology of food. In consuming these ‘healthier’ foods, the white middle class consumer often separates themselves from fast food eaters, who are viewed as mindless fools (Guthman 2003, 55).

Michael Pollan's In Defense of Food: An Eater's Manifesto is an eye-opening analysis of the American food industry and the fear driven relationship many of us have with food. He talks in depth about all the little scientific studies, misconceptions and confusions that have gathered over the past fifty years. In the end provide us with a piece of advice that should be obvious but somehow is not, "Eat food. Not too much. Mostly plants." He follows the history of nutritionism and the industrialization of food, in hopes to answer one question….. how and when "mom" ceded control of our food choices to nutritionists, food marketers and the government.

‘Food Inc’, is an informative, albeit slightly biased, documentary that attempts to expose the commercialisation and monopolisation of the greater food industry. The film attempts to show the unintended consequences resulting from this, and for the most part this technique is very effective; however there is an overreliance on pathos in lieu of facts and statistics at times.

The essay “Eat Food: Food Defined,” from Michael Pollan’s 2008 book In Defense of Food was written to address the American general public about the food industry. Pollan focuses on relatable topics as examples, such as family, common food items, and common belief that everyone wants to be healthy. The essay brings across Pollan’s point by establishing his credibility, explaining why this is important to us, and telling us how to react to the given facts. Pollan makes the readers inquire how we define food by drawing our attention to the importance of examining our food before eating it.

Have you ever been in a rush, low on cash, and looking for something to eat so you didn’t really have a choice but to grab a burger with fries at your local fast food place? Have you ever paused or stopped to think about where the burger really came from, or the process that went in to be made? The Food Inc documentary investigates and exposes the American industrial production of meat, grains, and vegetables. Robert Kenner the producer of the film makes allegations in this film and he explores how food industries are deliberately hiding how and where it is our food is coming from. He emphasizes that we should find out where our food comes from and why is it that the food industry does not want us to know. Food Inc. does not only uses compelling images, such as hundreds of baby chickens being raised in spaces where they do not see an inch of sunlight, it also includes the speeches and stories of farmers, families, government officials, and victims of the food industry. The four current problems facing today’s food industry are the reformed usage of the false advertisement within the labeling of products , mistreatment of farmed animals, and the harmful chemical in our meats. The documentary Food Inc uses very persuasive tactics that demonstrates strong elements of pathos, ethos, and logos make an effective appeal, while uncovering the dark side of the food industry.

Schlosser exposes the fast food industry’s behind the scenes operations through the use of imagery. Schlosser illustrates the horrors of the fast food industry’s practices throughout

A dying chicken was also shown slowly struggling to grasp the air necessary for survival while its chest rose and fell. From viewing this, the audience feels sympathy for these helpless animals. Disgust is also felt after seeing these innocent animals being stripped of all they know when Latino and African men ferociously grab and kick the chickens into cages in order to be shipped to the factories. This causes the audience to wonder where they went, why they were taken in such large amounts, and how someone can belittle animals this way. This disturbing nature does not stop with just chickens either.

The story of the fast food industry and its effect on the world is well told in the book Fast Food Nation by Eric Schlosser. Schlosser makes the claim that, what started out as a special treat for the kids eventually ended up defining a way of life. During a brief period of time, the fast food industry has helped transform not only the American diet, but also our countryside, economy, workforce, and popular culture. The book thoroughly describes how important the two factors of money and power are in today's society. The book clearly establishes the broader thesis that as consumers, we should know what we eat even if it makes us uncomfortable by the knowledge.

Knowing what is in your fast food might make you think twice the next time you devour it. As the rise of the fast food nation in America has increased to an all-time high, so has the weight and waists of Americans all around the country. Not only has the United States grown to love the acquired taste of greasy golden fries and juicy burgers, it has also grown ignorant to the way their food is prepared. In the novel, “Fast Food Nation: The Dark Side of the All-American Meal”(2002), by Eric Schlosser, he makes compelling points in his position against the fast food industry.

The filmmakers deliver a compelling analysis which brazenly divulges that our food industry is not what it seems. Many Americans take pride in the idea that their government works in their best

Eric Schlosser’s novel Fast Food Nation provides a deep insight into the systematic and unified world of the fast food industry. From the title alone, readers develop a clear sense of the author’s intention for writing this book. Schlosser’s purpose for writing the novel is to raise awareness about the impact and consequences of fast food industries on society. The purpose of the novel is achieved by the author’s use of personal stories, and by relating fast food to various aspects of society.

One issue the documentary highlights is the abuse of animals and workers by the food companies, in order to reveal how the companies hide

Food Inc. opens in an American supermarket and draws attention to the unnatural nature of year-round tomatoes and boneless meat. It pulls aside the curtain that is concealing the truth about food from the consumer. After the brief intro, the movie shifts its focus to the topic of fast food and its impact on the meat industries. Fast food virtually started with McDonald’s. When they decided to simplify their menu and hire employees that repeated one task over and over for minimum wage, the result was the fast food phenomenon that swept the United States, and then the world. Today, McDonald’s is the largest purchaser of beef and potatoes in the United States, and is one of the largest purchasers of pork, chicken, tomatoes, and apples. Though