Essay about Food Industry Swot Analysis

• The average grocery store has 47,000 products which makes it look like there is a large variety of choice – but it is an illusion – there are only a few major companies and a few major crops involved

6) Access To Distribution Channels: Big Three have ease of access to distribution channels, for instance through their “Shelf-Space Plans”. These were intended to give their products the most valued positions in supermarkets, offering also a simple resolution to shelf space struggle (space was allocated in proportion to historical sales

It is very easy to be amazed at the variety of products that can be found in today's supermarkets, all over the world. The United States in particular is a society of consumers, and many in this country would expect no less than full shelves of everything from produce, to meats, to snacks, etc. However, what most consumers today fail to realize is that the variety seen in most supermarkets in this country is really not too varied at all. In fact, the point that Michael Pollan aims to make in the first chapter of his book is just that: everything comes from corn. The paragraphs below will detail this author's beliefs in relation to today's consumer market, and focus on the ways in which most of us consume the products we are offered (often without questioning anything). Pollan's point will be stressed in this paper as well; namely, that today's society is suffering from poor nutrition and a lack of variety, due to the fact that 'everything boils down to corn,' as Pollan states, as well as the relative lack of education about the places from which one's food comes.

When the UK economy is doing well, its pound sterling is strong. However, having a strong pound actually discourage visitors from overseas because when they exchange their money in pound they will be getting less money, so it make visiting UK expensive and it deter inbound visitor from visiting UK.

Introducing a new product to the market is a very risky operation. Not only is it risky but it takes time, effort and money. In order for a product to be successful, it had to fully undergo the product life cycle. Kellogg’s has an advantage when it comes to the breakfast market as it holds the biggest market share. After providing the British public with breakfast for years, it most certainly has a larger customer loyalty base. The strong brand makes it easy for product launching as the public are already familiar with the brand. However, introducing a new product comes with its challenges and risks. Looking at the ratios, Kellogg’s has a current ratio to date of 1:1.1 . This in financial terms rings alarm bells as it shows that the company will struggle to pay its short term obligations. Kellogg’s however can operate on a low current test ratio as it has a good long term revenues coming into the business. This means that it is possible to borrow on this basis to meet its current obligation. After calculating the net present value, which gave a positive NPV of £38450million, I move that we go ahead with the introduction of a new product. In traducing a new product is a sign of innovation and growth on the part of the competitors. In order for a new product to be introduced to the market, Kellogg’s will have to spend money on the actual product, the marketing side of

The world economy has become fast-paced, and this has forced people to transform their lifestyle in order to adapt to the changing pace. Family structures have evolved drastically with modern mothers having outside careers rather than being housewives. Granted such mothers get out of work worn out with little strength to prepare a proper meal for the family. They often opt for an easier way of preparing a meal for their families. This is the foundation for the thriving of the fast food industry. A number of nations have been transformed to fast food nation with American society being on the lead followed by Britain. American hosts the largest fast food industry in the world with outlets in over 200 foreign nations. With conveniences around

"Typical fast food meals consist of hamburgers or cheeseburgers, french fries, and sugar-sweetened sodas. They are frequently 'super sized' at very little additional cost, encouraging children and

The grocery retail industry worldwide has grown in recent years to become one of the most intensely competitive industries due to the continuous amounts of new entrants. A grocery retailer is one that sells food and other general household items. Hypermarkets, supermarkets, discounters and small grocery retailers are all under the grocery retail umbrella. Between 2003 and 2008, the grocery retailing industry accounted for 45% of store-based retail values sales over the world. The figures

Change in demographic has also cause changes in supermarket spending. Change in age and population demographic not only influence the location decision but also influence the variety of products offered between supermarkets. Moreover increase in population growth has also raise the number of supermarkets in Australia.

The UK supermarket industry resembles an oligopolistic industry, with several characteristics. Oligopolistic markets tend to be characterised by high concentration ratios, barriers to entry and…Since the turn of the century, the industry has been scrutinised by both the Office of Fair Trading and has been referred to the Competition Commission on two occasions. (Seely, 2012)

Business, consumers and employees are more weak to downturns in the economies of trading partners. For example, recession in the USA leads to decrease in demand for UK’s exports, leading to falling in export incomes, lower GDP and incomes, decrease in domestic demand and rising in unemployment.

There are 92,796 grocery stores in the UK and the market value increase by 19.5% in the last 5 years and according to IGD forecast the UK grocery market should reach £203bn by 2019. But what we can see in the figure 1 that from 2009 to 2014 annual grow in the grocery market start decreasing from 4.9% in 2009 to 2.8% in 2014. One of the reason for this is difficult economic conditions which had an effect for consumer spending. Consumers choose to spend less money on food by buying less food or by looking for cheaper places. Retail market is diversified into three main sectors: Hypermarket and superstores which accounts for 42.3% of retail market, convenience stores 21.4% and small supermarkets 20.3% (Figure 3). So about 84% of sales are done in these three sectors. The biggest 4 retail chains in UK are: Tesco which takes 28.7% market share, Asda has 17.3%, Sainsbury’s 16.6% and Morrison’s 11%. (Figure 2) So, if we will sum up 4 biggest retail market chains we will have about ¾ of market share. Finally, a strong characteristic of this sector is competition with price wars and a

supermarkets like Tesco offering the biggest discounts in the UK and Sainsbury 's offering of substitute products too (Mintel, 2010). This shows the responsiveness and flexibility towards consumer needs in the supermarket industry.

Associated British Foods PLC is a British multinational food processing and retailing company which was founded in the year 1935 by a Canadian named Willard Garfield Weston and from that date the rest is history. (Grace’s Guide, 2016).

In these straitened economic times, frozen food is a sector that is growing as consumers recognise two main factors. Firstly it offers value for money, and secondly it helps to reduce food waste. The UK frozen food market is worth around £5.1 billion a year and accounts for 8% of the UK Grocery Industry (Kantar Worldpanel, 2010). Although in 2010 the market remained flat, it has shown 11.3% value growth between 2007-2010, with indication that the market will continue to grow this year.