Food Marketing

1. How has technology been applied to the food production process? Give/describe at least 3 examples.

We know this poses a huge problem, it’s hard not to notice, especially when thinking about the combination of the rising cost of food, with stagnant or falling incomes, coupled with the unemployment rate and rise in the cost of living. All these factors are the reason people just cannot spend the amount of money they once use to on food. In the 1940’s people would use 24% of their personal disposable income on the purchase of food for the home or away from home, on already prepared food such as that in restaurants. In a survey done by the USDA, Americans today were only using about 9.8% of their personal disposable income on food (Volpe, 2013). This is an extremely large difference and is without question caused by the economy.

The change in consumer’s real household disposable income and increase in demand for take away, restaurant foods can have a major impact in this particular industry.

The demand for beef was caused by the expeditious growth of fast food restaurants in a short amount of time. Over the past several decades of the industrialization of food, most Americans have resorted to eating mainly processed foods, including beef and products that are derived from cows’ milk. These products were made to become appealing through countless advertisements, many of which exaggerated their health benefits and tried to bring a shot of sex appeal to their

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

America is known for being one of the unhealthiest nations in the world. This true statement is able to be traced all the way back to what is in our foods: corn, sugar, salt, and fat. Each of these ingredients are generally okay to consume small amounts. Unfortunetly, many Americans are consuming extremely high amounts of these products, simply because the ingredients are in nearly every meal you can think of. In order to fix this dilemma, the government must take action for their responsibility by requiring food labels to be clear and accurate, boost incentives for marketing healthier foods, and end subsidies for corn and soy, all while encouraging the population to consume healthier foods.

The world population is increasing at an exponential rate. Along with it is an increase of mouths to feed and more food to be created to feed them. Many options come about when feeding the population, organic food, regular healthy food, fast food, fattening food etc. Many times, parents and American society as whole choose to go the unhealthier, cheaper and tastier route when

a. an increase in the demand for red meat products and a decrease in the demand for fish & poultry b. an increase in the demand for dairy products and a decrease in the demand for red meat c. an increase in the demand for fruits, vegetables and fish and a decrease in demand from fried foods, dairy

As the level of non-nutrientive food consumption increases, the amount of Americans that consume the recommended servings of five fruits of vegetables and fruits a day decreases. Currently, only 22% of all Americans actually meet the recommended servings of five a day. 77% of Americans eat between 1 and less than five servings a day. Females tend to eat less fruits and vegetables in comparison to men. Over the last twenty years, food consumption increased. Although there was an increase, fruit consumption increased only slightly and milk consumption decreased by an average of 14%. Meat Consumption, however, went up by 45% and soft drink consumption went up by 132%. In effect, Americans are over consuming foods that are putting them at more risk for obesity, weight gain, and health problems.

The food that you are eating maybe is "fake" food. The food industry owns to its consumers a clear nutritional label that is easy to understand especially if the food is genetically modified. GMO's (Genetically Modified Organisms) have been around in the markets for the last 20 years GM crops can be engineered to be naturally pest-resistant, undermining the need for pesticide chemicals. GM crops can be engineered to tolerate extreme weather conditions, such as cold fronts or droughts, allowing for a geographically diverse range of growth sites. GM crops can be engineered with added vitamins and minerals, which is especially beneficial in third world countries dealing with malnutrition "( Rachel). However, the topic of the food that us Americans eat has many aspects and points of view the following are just some of those aspects.

As the regional director for Mega Foods Inc., I foresee several ethical issues stemming from closing plant operations in Orchard, Georgia and moving operations to the country of Frostburg. The utilitarianism approach as mentioned in Northouse (2013) is behaving in a way as to create the greatest the good for the greatest number. Keeping operations in Orchard, Georgia may not be the most profitable option; however it allows the local economy to thrive by keeping operations local. Farmers are able to sustain as well as the local economy due to consumers having disposable income. From an economic standpoint consumers are able to afford normal goods.

The American culture thrives on food and there is an increasing repertoire of foods to choose from on a daily basis. More money is spent on food advertising than on most other products and services in the

The past sixty years have been revolutionary in the way the food industry has progressed, particularly after the Second World War, when rationing and the conservation of materials was no longer a priority. New technologies that had sparked from the industrial revolution brought modern ways to consume calories, and food became another form of entertainment for Americans. With these new factors, came health problems that had been shown in countless studies, as well as the effects that new technologies in terms of food production had on America, and major changes in American attitudes towards food. These realities raised a question that Americans never had to consider in the past: how were these factors shaping America’s

However, the security of being a present day processed food leader is challenged by changes within consumer demands, unpredictable variables processed food market (such as weather), technological changes within the factory and public environment has changed the food manufacturing game.

The current trends include a shift away from junk foods, a growing interest in healthier/beneficial products, and the trend for personalization through customization or seeking in a wide