Food Marketing: The First Amendment

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

He thinks the guidelines on nutrition and marketing are so restrictive that it’s supported by flawed data and omit the significant, positive improvements food and marketing industries are taking. For example, the marketing industry established the Children’s Advertising Review Unit (CARU), which screens material that may be misleading and receives comments and concerns from the public for the past thirty years (336). The author states CSPI mentioned a claim that marketing targeted at kids has doubled in the last ten years, but neglects to explain food ads seen by children under the age of twelve declined by 13% in the last four years. Liodice insinuates CSPI’s narrow focus solely on food marketing misguides the public when other factors come into play because “there is no simple or quick answer to this multifaceted challenge,” as the Surgeon General concluded (337).

This paper will particularly focus on the food industry and will outline the ethical issue of food marketing towards children by reviewing the existing marketing ethics literature. The paper will evaluate the ethical responsibilities of marketing managers towards the issue of food marketing towards children and its impact. The paper will also explore and propose how managers of marketing can change their strategies to improve the ethical performance of the company by analyzing theories such as business ethics, social marketing and corporate social responsibility (CSR). It will discuss various theoretical approaches to marketing.

Supposedly responsible for regulating food consumption and health standards, the USDA and FDA set forth criteria that food processing companies must abide by to successfully keep food safe for consumers. However, I feel as though these government organizations, in combination with greedy corporations, are failing at their jobs, leaving consumers to fend for themselves in food safety. For this exact reason, we, as a society, deserve the right to know what is in our food; our daily nourishment is simply not something meant to be feared or questioned. Food labeling and daily advertising are essential tools that aid in avoiding such horror, providing even slightly more insight to purchasers. Information provided through these tactics should be honest, approved, and reliable, requested by the consumer upon desire for making wise decisions; major corporate businesses, in no way, shape, or form, should be granted permission to decide what types of information should be disclosed, as their secretive nature could possibly interfere with this aspect of food safety greatly. Similar to how everyone deserves to be informed of the nourishment they are providing themselves, I also believe that access to healthy food should be available to everyone, making it a basic right. As long as people are willing to work and process the healthy food we eat, they also should be able to partake. Overall, my opinions and beliefs on the food industry will never be what they once were; they will forever be distorted by the lucrative, profit-seeking motives guiding major food corporations across the

The original definition of the word “advertising” does not look that bad. It is simply explained as “calling the attention of the public to a product or business.” However, the advertising companies usually abuse the real meaning of advertising and try to sell their product no matter what it takes to do so. It is very hard not to notice advertisement in today’s world. The commercials, the adds, the posters are everywhere; from TV, newspapers magazines and billboards to even a bus that is taking us to work everyday. Advertising companies know exactly how to get into our heads and how to convince us to buy their product instead of thousands of the different ones. No one can argue that advertising is influential, but there are a lot of

Eating healthy is a major concern in America. Some people believe that food industries are to blame for Americans unhealthy diet, while others think the responsibility for implementing a healthy diet is up to the individual. Mark Bittman, the author of “Can Big Food Regulates Itself? Fat Chance”, argues that allowing food industries to self regulate what’s healthy and unhealthy has resulted in marketing unhealthy food as being healthy. Bittman has a point: food industries are spreading propaganda in their advertisement about how healthy their products are. The food industry should take responsibility for that, but it is still up to the individual to eat healthy. Food industries should not

Chapter 6 of Nestle, Marion, and Michael Pollan. Food Politics: How the Food Industry Influences Nutrition and Health is about American food companies using public relations to convince people that their products promote health and are harmless. Breast milk is at war with public relations because the company Nestle wants to promote infant formula as a substitute for breast-feeding. What Nestle is, marketing is not beneficial to the new mothers, but rather for themselves. It’s all competition and making profits for your company. In order for the company to make money off their products, they will have to provide false information to the public that their products are nutritious even if they are not. My class has learned in the beginning of the

The information used on food labeling or in advertisements by law, must be true, and not misinforming. Ingredient lists must exactly reflect the amount of a nutrient present in a food (General Principles for Labelling and Advertising, 2016). Unfortunately labeling and advertisement is not always represented in the correct way. According to Koç, Summer & Winson (2016) state that vague and misleading claims are not expectations in the world of food labels, and they are frequently used to attract customers to produces about which they really know nothing. The Food and Drugs Act forbids food labels or advertisements are false (General Principles for Labelling and Advertising, 2016). According to General Principles for Labelling and Advertising (2016) Canadian laws also prohibit misleading, or deceptive labeling. It requires food labels to obey with the guidelines. Instead of holding the industrial food system to account, labels are tools of the production (Ko et al., 2016). In order to achieve a healthy lifestyle, individuals purchasing the food must be provided with accurate labeling and advertisement. This paper will discuss the effects that misleading food labeling and advertising has on individuals, as well as ways to avoid these deceptions.

Dealing with the affects advertising starts with understanding how it works, what it does and how it intends to influence you. While many take advertising for granted, it does seek to sway what you spend your money on. It can be incredibly effective and powerful in promoting what you spend your money on, while at the same time be negative for forcing ideals on to consumers.

Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by

Thanks to current technologies, it seems that healthy foods are easily within reach. Multiple food companies now offer products that encourage a nutritious diet, such as dairy products with reduced fat or pastas that are protein enriched. However, these enhanced foods are not as beneficial as countless consumers believe. For example, foods with added or reduced nutritional qualities, such as “protein enriched” and/or “all natural” are highly processed products causing more damage than benefit to the human body. Hence why, marketing ploys that certain food companies use, are the most harmful kind of American bullshit since they create major misconceptions of what is and what is not healthy foods. Such companies are labeling their products

Furthermore, there are billions of successful ads, yet, some advertisements did not make it. The unsuccessful add may let the goods or even brands died with it. So I want to find out common errors among bad ads, any analysis their disadvantages.

Healthy lifestyles are becoming more popular to society; and as a result, there is an influx of seemingly limitless options arising to cure whatever ails you. Today, grocery shopping means being bombarded with bright, obnoxious labels claiming its superiority with elements such as "gluten-free," or "100% natural," (wait, doesn 't that mean organic?). Consumers unequivocally reach for the products that have labels such as "sugar-free," or "fat-free." Consequently, the clever, misrepresented marketing goes unquestioned by consumers. The quest of good health has been around for centuries, and many of society 's "health conscious" consumers are easily persuaded by the power of suggestion.

"Markets change, tastes change, so the companies and the individuals who choose to compete in those markets must change."( Wang, n.d. as cited by Morrison, p. 113). In modern medicine, disease treatment is more importance than disease prevention, as doctors focus more on treatment of symptoms of rather than determining its root cause. This is mirrored in the media by the large numbers of direct-consumer advertisements aimed at persuading patients themself to ask their doctors about various drug. Direct consumer marketing in the health-care industry is allowed in the USA.

Marketing functions include persuasion and influencing consumer behavior. Over the years, some aspects of marketing activities and practices have been considered deceptive marketing and in many cases have become illegal (Geangu & Dumitru, 2013). We read about the marketing of junk food to children in the light of rising obesity rates and about the tobacco industry, where advertising and public relations techniques have