Food and Industry

4398 Words18 Pages
TABLE OF CONTENTS

1. Company Introduction and History 8

1.1 Vision Statement 12 1.1.1 Nando’s Vision Statement 12 1.1.2 Recommended Vision Statement 12 1.2 Mission Statement 12 1.2.1 Nando’s Mission Statement 12 1.2.2 Recommended Mission Statement 12

2. Macro-environmental Analysis and Industry Attractiveness 14

2.1 Porter’s Five Forces 14 2.2 Overall Macro-Environmental Pest Factors 21 2.3 Key Driving Forces Affecting the Industry 22 2.4 External Factor Evaluation (EFE) 23

3. Company and Competitor Analysis 25

3.1 Competitive Profile Matrix (CPM) 25

4. Micro-Environmental Analysis and Internal Company Resources 26

4.1 Core Competencies 26 4.2 Value Chain 27 4.3
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| |Does your product or service have any proprietary features that give you lower costs? | | |[pic] |
| |Are there any licenses, insurance or qualifications that are difficulty to obtain? | | |[pic] |
| |Can the newcomer expect strong retaliation on entering the market? | | |[pic] |

Interpretation

Threat of Entrants are High and unfavorable in the industry. This is a real threat in a place like Pakistan where the food industry views constantly changing patterns in demand. Due to its consumer base, that is always on the look-out for new and changed places to eat. Every now and then, a new café or a restaurant opens up, out of which only a few are able to successfully survive in the long run. On Zamzama alone, there are about 20 known restaurants and cafés. Therefore, Nandos must concentrate its efforts on Differentiation Strategy, as that is key to survival in the Pakistani food industry (especially, in the major cities of Pakistan).

PEST Forces that affect Threat of Entrants

Political
This can have two extreme effects on

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