Foot Locker At The Athletic Shoe Industry

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Foot Locker is one of the top competitors in the athletic shoe industry. Foot Locker Inc. accounts for a market leading 40% of industry revenue (IBISWorld, 2014). Foot Locker’s first retail location was opened on September 12, 1974 in City of Industry, California. Initially a subsidiary of the F.W Woolworth Company, Foot Locker Inc. has since becoming the successor corporation to its former parent company, and now operates approximately 3,450 retail locations under its different brands (Footlocker Inc., July, 2013). They compete with other athletic shoe stores like Adidas and Nike, as well department stores like Target and Wal-Mart. Since 1974, Foot Locker Inc. has launched different brands, namely, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs, and Eastbay, to cater to consumer demographics, and adapt to changing consumer preferences.

Foot Locker Inc. is purely a retailer, as it does not manufacture its own shoes. The company offers athletic shoes and apparel manufactured by well-known companies like Nike, Adidas, Puma, Reebok, and Asics. While both its apparel and accessory sales have increased as a share of company revenue, athletic shoes continue to dominate the company 's sales at about 77.0% of company sales, (Hoovers,, 2014). Lady Foot Locker offers athletic footwear, apparel and accessories for women between the ages of 14 and 35 in the US. In addition to basic the sportswear all brands carry, Lady Foot Locker offers and wire array of yoga and
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