Footlocker Commercial Essay

This advertisement was played during the Super Bowl, so the Snickers company knew how important it was to make a great advertisement in order to keep the audience as entertained as possible. Since the Super Bowl is always such a big event, it would have the potential to draw millions of new customers. The incorporation of football in this advertisement keeps the attention of viewers, while showing off the Ethos and Pathos appeals to get the Snickers Candy Bar the endorsement they desired. Although Snickers is a very popular brand of candy already, utilizing the chosen celebrities and the time in which they aired it, adds to the desire of a Snickers Candy Bar.

As seen with the Nike “equality campaign” commercial, Nike is calling for those who buy their products to almost break through the current social boundaries and to move “past these lines.” The quote of moving “past these lines” aids in furthering the post-Fordist concept of uniqueness as it almost encourages one to think outside the box and to be different by going against societal limitations and norms while in hopes of striving for equality; it gives a sense of inspiration to those who witness the commercial. Nike is commanding for not only their consumer base, but all those who view this ad to be active in fighting for equality for all races and other minority groups. Nike believes this idea starts with “you,” and not by those who are atop the social hierarchy like those in governmental positions; taking a bottom to top approach. This idea exemplified by Nike gives the consumer a stronger feeling of empowerment within the world in which they live. The idea of individual self-control and power is further highlighted through the quote by the narrator, Michael B. Jordan, who states “here you’re defined by your actions.” In this instance, each individual in society is considered for being responsible for change. Nike’s willingness of taking into account the various people who make up society is shown

The appeal to ethos, or the tone of the speaker, is used very well in this commercial. Kevin Durant and Dwyane Wade are both professional basketball players and are both “stars” of their opposing teams. These characters don’t convince the audience that Gatorade products are actually good or anything. It makes the audience want to buy or use the product simply because professional athletes used them and seem to need them to get better. The use of these two athletes sets a good tone on the commercial and will help them sell products. It also

The Nike commercial, “Nike Short A Guy”, was about a young man that was needed in many different aspects in sports, whether it was from amatuer leagues or professional sports competition. The commercial’s purpose was first to make the audience and consumers buy Nike equipment; but it also to showed the depth of Nike, and the many different sports in which they have Nike gear for. Ethos was used throughout this commercial in order to persuade the audience to purchase Nike. The intended audience here was sports players; but more specifically children that play sports.

Skey says, “They clearly have a strong and emotional brand for young people.” Her quote benefits the idea of the use of emotional connections with their audience in the advertisements Nike uses. Leonard states in the Shoes, Diplomas, And The American Dream article that “Nike does have a message to market. The company is selling high-school and college athletes the prospect of not just a career but a future.” It is also stated in the article that people are “Willing to invest – to bet on – the future because of the seductive allure of the American dream” (Leonard). The products Nike sells can assist in the success of an athlete due to the use of the product. If a runner was to use crappy shoes, they may lack in their abilities due to the poor quality of the shoes. Another point is that if one is successful with a Nike product, they would stay with that product or upgrade when a better quality of the product by the same company, Nike, comes out. When success is found within one company, a customer is more likely to stay within the company product

Most people know who LeBron James is, and some may not. The starting small ford LeBron James is someone to look up to in life. Character was the key in this commercial. LeBron significant character in the sprite ad. As a character, he was used to lure the audience to not trying sprite. Endorser LeBron James was making a softer pitch for the Sprite brand. “I never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am,” he says in the ad. Instead, “I’ll ask you.” The meaning of this quote just because somebody else wouldn’t doesn’t mean you

Nike, inc. is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon. More so, founded by Bill Bowerman and Phil Knight. Did you know the company now has outlets in almost every part of the world? Now in days, nike products are known for its quality, style, trend and perfection. Perfection is the action or process of improving something until it is faultless or as faultless as possible. Although Nike has worked hard to be the largest most successful company, shoe wises, they still have slips and miscommunications. According to the China Central Television broadcast, the annual program said Nike had falsely advertised basketball shoes. The sporting-goods giant, claimed the sneakers had Zoom Air sole cushions inside when

“Sports drinks such as Gatorade promise better athletic performance, but in some cases they’re not really necessary. Water does the trick in many cases” (Kent). Gatorade is the most commonly sought after sports drink by athletes. Gatorade uses effective advertising to encourage consumers to buy their product. With the use of professional athletes and other celebrities, Gatorade’s ads persuade people everywhere their product is superior to consuming water. In this ad, Gatorade uses Dwyane Wade-who is a professional basketball player-to showcase their product. Wade is drinking Gatorade while in his Chicago Bulls uniform, showing Gatorade’s customers that he uses it to play well. Gatorade is willing to spend “...near-nine-figure…” amounts of money to persuade customers that drinking Gatorade is highly beneficial (“Who

Footlocker is a popular store for all athletic needs. The commercials has four cast members two producers and two star basketball players. James harden is in the booth wearing the clothing strictly sold by foot locker. As Harden begins to lay a part of the song, Championship winner Stephen Curry enters and tells Harden that singing is a bad idea and isn't for him. Knowing that James Harden doesn't have the voice Stephen Curry suggest that the third person whom is a producers to play the song back. James Harden states that it is good he makes a song because he recently had the best season of his career and that he needs to keep things fresh. Stephen Curry tells Harden that footlocker is all he needs to keep it fresh. After playing back the

Obviously, this was the main attention got from this commercial. As what can be observed, the sportscaster who was previously preparing for his report was suddenly awe-struck by James' hoops and immediately made sure that his cameraman was capturing the moment on video. In this commercial of a sports drink, however, this appeal shows up in a way related to how a particular drink can actually give someone incomparable energy, that he or she may be able to do things seemingly impossible for other people to do – such as shooting 90-foot hoops like what James did in this commercial. People are always in need of attention. Without attention, people do not have ways on perceiving whether or not they are loved, cared for or appreciated. And though not in this extent, people also need attention in order to feel some sense of confidence. In a crowd, people who easily attract other people are usually those who are confident about how they look and act in public. But on the contrary, the people who easily consider themselves as wallflowers are usually left with very low self esteems since the lack of attention easily entails lack of appeal and can also be lack of significance. In this particular ad, the subject –Lebron James – was portrayed with so much significance and prominence. The attention of his co-players and literally the entire arena, even the sportscaster and the cameraman's

Foot Locker Retail, Inc. is an American footwear and sportswear merchandiser that was established in 1974, but founded as a separate corporation in 1988. Foot Locker’s headquarters is located in Midtown Manhattan, New York City and operates in 23 countries worldwide with over 3,000 stores located throughout the United States, Canada, Europe, Asia, Australia and New Zealand.

Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

A major component of the commercial is a sense of pride and accomplishment. Many people strive to be the best on the field or on the court, which is why many viewers around the world are able to relate to this commercial. Additionally, the advertisement uses humor as a means of connecting with the audience as well. About halfway through the video, the narrator convinces the viewer that if he can ride a bike then he can also ride a bull. Including humorous instances throughout the video provokes laughter and keeps the viewer watching. Finally at the conclusion, the director throws a curveball at the viewer, challenging him to try to beat LeBron James at the end of the advertisement. To think that someone would beat the King in a dunk contest is irrational; however, the comparison is intended to show that anything is possible, you must ¨Just do it.¨

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

Nike is a marketing trailblazer. Its commercials are so unique and iconic that every new advertising campaign is analysed by industry watchers and experts, and